Mobile Website or Mobile Apps: What does your business needs?

App Marketing, Mobile App Monetization

When you are trying to decide whether you need a mobile app or a mobile website for business, you 

have to consider lots of factors ranging from cost to the development cycle to the targeted audience. Mobile website and mobile app both have their own advantages and disadvantages which one has to evaluate to reach the final decision. You can either create a mobile app or a mobile website or both, looking at the current needs of your business.

Key Difference between Mobile App and Mobile Website

Before analysing the ups and downs of mobile app and mobile website, you have to understand the 

key difference between them so that you can take decision more confidently.

A mobile website looks like any other website; just a difference is that a mobile website is designed for handheld devices or you can say for touchscreen devices like smartphones and tablets. Like any other website, a mobile website also includes text, data, images, videos, call-to-action, location-based mapping, etc.

Mobile app is a type of software that users download and install on their mobile device. Mobile apps can be used without internet connection. Users don't require opening browsers to use the mobile apps. To get an a mobile app for the particular operating system, users can visit various portals like the Apple app store, Google Play store, Blackberry App world, etc. Apps are also efficient enough to integrate contents like a website or much more than that.

Advantages & Disadvantages of Mobile Apps

Advantages

• Doesn't require any browser for use
• Adaptable by all screens
• Mobile app can use the other functions of device like GPS, camera, etc.
• Builds loyalty among customers and increases retention
• Runs faster than mobile website
• Doesn't require internet connection
• Users spend more time on apps as compared to the web
• Send push notifications to users
• App marketing ensures an improved ROI

Disadvantages

• Requires long term investment and high maintenance cost
• Updates require in every few months to keep the users hooked
• Require to insist customers for downloads
• Need good app reviews and ratings to get it up on the app store
• Require to create different apps for each platform
• Extra charges by app stores

Advantages & Disadvantages of Mobile Websites

Advantages

• Easy to update
• Requires low investment and low maintenance charges
• Easily searchable and optimizable
• Compatible with all platforms
• No extra charges by any portal

Disadvantages

• Relies on internet connection
• Need a browser 
• Has less control on the type of device
• Cannot send push notifications to users
• Can't use the other functions of mobile device

Which is More Preferable - An App or A Mobile Website?

You will find the answer of this question within the criteria of what you want to build or what your business needs. For instance, if you have plans to create a game, an app would prove to be a better choice or if you want to deliver mobile-friendly content across the wider audience, a mobile website is more preferable. In some cases, you might require creating an app as well as a mobile website to fulfil your business needs and connected goals.

Statistics: Mobile Apps and Mobile Web

• According to Neilson, smartphone users spend their 89% of time on mobile apps and only 11% on the mobile web
• Consumer retention and engagement with apps is higher than mobile web
• Apps offer a richer experience of in-app purchases or in-app ads, unlikely in mobile web
• An app can be sold or let you earn a good revenue via in-app purchases while a website cannot be sold and also cannot convince users to pay for surrounding ads.
• Freemium apps are earning higher revenue through various mobile app monetization strategies

Conclusion

In a quickly evolving mobile market, a mobile presence is must via app or a mobile web or both. You can't assure whether your decision is right or wrong, but looking at the current stats, benefits and shortfalls and most importantly, your business needs and user's expectations will take you close to the right choice.

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Google Play vs. Apple App Store: An Opinion on App Store

Submitting an app to Google Play Store and submitting an app to Apple's App Store, both the processes are the two opposite sides of the coin. App submission is an easiest, fastest, and less chance of rejection process at Google Play Store, and vice versa at Apple's App Store. Similarly, app marketing becomes easy with Google play store and turns into a tough process with the Apple app store. Let's see the time taken by Google Play Store and Apple's App Store in accepting the new app and a key difference between them.

Total Review and Approval Time Taken By App Store

• Apple's App Store: 5 Days
• Google Play Store: 2 Hours

App Submission Difficulty on a Scale of 1 to 10

• Apple's App Store: 8 to 9 
• Google Play Store: 2 to 3

Guidelines Level

• Apple's App Store: Pretty Strict
• Google Play Store: Very Reasonable

Rejection Possibilities

• Apple's App Store: Common
• Google Play Store: Rare

The above data shows that if we submit an app to Google Play store, we will see it marked as published within an hour or two. But, with Apple's App Store, we can't expect the same.

Human involvement is absent at Google Play Store, that's why it takes a little time to publish. In contrast, Apple App Store follows a strict rule of checking the app by involving a human reviewer. Apple keeps the new app in a queue for review and once the app approved, it gets published on iTunes store in a day. But, if Apple rejects the app, the process goes longer from app return to resubmit again by removing the errors responsible for app rejection.

Google play leaves a lot of freedom for app makers, which is good at one side and bad on another side. Virus Shield, a top paid app on Google Play Store, costs $4 and shows over 10,000 download with 4.7 star rating. In actual, the app has nothing and proved a fake app. Additionally, Google play store has an estimated 42000 malware apps.

Apple app store possesses a complete different nature than Google play. Due to a strict selective process and guidelines, the developers get hurt who work hard on their rejected apps. But, it is also true that because of such strictness, iOS users love their apps. Apple aims to deliver an excellent, safe and secure experience to their users; that's why it reviews each and every app carefully. The Apple team communicates with the developers via email to tell them the list of errors, their apps have. Once the developers resubmit their error free apps, Apple approves them pretty fast.

Not only the submission process, but Google and Apple are also followed by a different process when it comes to app store optimization. Getting good rankings for apps is far easier in Google play store than the Apple app store.

Conclusion

Before developing an app, one must go through the App store review guidelines whether it is for Google Play Store or Apple app store. Getting familiar with guidelines will save you from headaches of long term processes of resubmission. If your app gets rejected by Apple, you can have a word with the reviewer as he will guide you for the reasons behind the app rejection.

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How to Pick High Performing Keywords for Your App?

When it comes to app visibility, the name and keywords of app counts the most and when it comes to convincing people to download your app, the rest like description matters much. Read more to know how to put the best name, keywords and description of your app.

App developers are looking for answers of three questions after creating a complete app. They are:

• How to get an app discovered easily?
• How to improve app store ranking?
• How to drive app downloads?

There is only one answer of all these questions that is picking up the best keywords for an app. Keywords are a vital part of app marketing. A correct keyword research and selection is necessary to get the real results in short time. Keeping this in mind, here we have arranged some best ways to search and select the best keywords for your app.

App Name Acts As a Keyword

An app name itself acts as a keyword. So, you have to take care while selecting the name for your app. An app name must be recognizable when people search for it. For example, if user searches for note making apps, an app name with a word “note” in it will be more recognizable by user, giving him an idea of the app, he is looking for.

Have a look on apps, similar to your app; also words that very-well describe your app. Put a list of collections and think of the best suggestion for your app and for your targeted users as well.

Competitor’s keywords + Highly Relevant = Perfect Selection

Competitor’s keywords help you more to reach the best selection. Take a look on apps, having features similar to your app. Find out the keywords from them and take the keywords highly relevant to the name and features of your app. This step will ensure the discoverability of your app even before gaining any reviews and ratings.

The Way Users Search

It is important to understand how your targeted audience will search for your app. Keyword research is widely depends upon this aspect. The words user’s type to search for an app are the words that you have to select as keywords for your app.

Space Analysis

Apple allows putting keywords within the limit of 99 characters while there is no limit on keywords with Google play store. But it is important to put the keywords in some limit like not too short and not too long. A keyword with 3-5 words are more targeted to specific searches and also come with less competition, giving your app a chance to get discovered more easily. You can also use short tail keywords with 2 words as many users prefer to type short terms.

Put a Correct Combination of Words in App Description

Many app marketers think that description must be a combination of keywords. Not at all. You have already integrated selected keywords with your app, no need to describe the same with the description. An app description must be a combination of words that gives an exciting overview of the app. The user must understand what the app does and how it drives some benefits for him.

Make the Most of Localization Features

If your app has localization features, it’s a good opportunity for you to make the most out of it. Specify the locations for which your app is available. Also, don’t forget that people of different countries perform searches in a different way. So, your keyword selection must be according to the searches of various countries.

Keyword Testing

User’s behavior, not always remains the same. They can search with some words today and they will search with other words, tomorrow to find the same thing. After selecting the keywords, you have to test them by seeing the results, your app is showing. If the results are dull, change the keywords, until they give you the best results as per your expectations.

Without the correct selection of keywords, it will become more difficult for your app to come up in front of your targeted audience. Research is a key to reach the relevant keywords and user’s searching habits is a key to select the best keywords. Constant practices for the above tips will improve the discovery of your app as the time goes on.

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Why Engaging Users to your App is a lot like dating them?

When your app, its description, its videos, screenshots or anything else you attached to make your app be more descriptive and understandable for users, becomes successful to convince users to install it, it means you convince a user for first dating. They will download your app, install it and play with it for the first time just like a first dating of your app with a user. Your hopes for second date will increase at the time of first dating or maybe the user will become agree to maintain a long term relationship with your app.

But it depends on app whether it convince user for upcoming dates or not at its first attempt. Well, there are three possibilities can take place during the first date.

• Users have obtained a good experience at first time and they end up with the planning for second date.
• Users become agree for a second date, but without much keenness.
• At the first date, they had a miserable time that they left the date within a half time and decided to never come back again.

Each Appreneur wishes to have the first possibility with their app which is quite difficult to achieve, even after having a great app. So, along with app marketing what efforts one must follow to increase the chances of first impression? Put the following efforts in front for first impression.

Factors Influencing First Impression

First impression of the app really matters, as that is the only chance for an app to convince users to carry on further. In app case, first impressions are dominated by following given factors.

• Design: A simple and appropriate design, serving a clear purpose of your app is what users want. They hate unnecessary designs and elements added to it. The users will agree with the useful behavior of app.

• Functionality: First screen of an app should reveal the whole functions, so that users can understand easily what the app does and why they should continue with it. Users should feel like they need a high class degree to be able to play with your app.

User Onboarding

Onboarding refers to inviting new users for a must have experience and put the best efforts to keep them active. Check out a few essential with user onboarding.

• Exclude the Tutorials from App: Onboarding and tutorials, both serve a similar purpose of making the users understand about the app. Still, it’s better to keep the tutorials aside, and try a good way to let the users know about the app.

• Showing is always better Than Telling: Don’t tell your users what they have to do, instead show them, how they can move further with the app. Guide them like a teacher explaining via graphics at the very first stage of using the app.

• Don’t be Overwhelming: Integrate the only features, users need, especially when it is their first time with the app. Reveal them the features they want so that your app can leave a long lasting impression on them. But don’t be ever overwhelming as it might confuse them for the app.

Commitment for Upcoming Dates

Users feel to be more engaged with apps, hooked with commitments. Determine the needs or expectations of users from your app and give them the same in the form of subscriptions, in-app purchases, etc. Or commit them that they will soon get what they are wishing of. Integrate commitments as the part of your app marketing campaign.

Slowly Fall More

As we have talked earlier to not to be overwhelming, but you can expose more and more in a slow manner. Keep on adding additional and advance features to your app, so that users always find something new and exciting. Use email notifications or push notifications to alert the users about new updates or upgrades. Not only updates, you should send them emails regarding the various uses of a single app or its benefits – one by one. Schedule your emails within every 2-3 weeks.

More Promises

Tokens, virtual currency, extra lives, offers, additional discounts, etc. there are many more things, you can offer through the app. Promise your users that you will give them such and fulfill your promises at a committed time.

Conclusion

Users try for new apps when they heard about them from their friends or they get impressed by reading the features of app. Many users expect to see the same features they had read on, when they first time use the app and being an app owner, it is your duty to fulfill their wish if you want to make them impress at a first date.

Image Credit: blog.usekahuna.com

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App Marketing: How to Put Your App Ahead

Have you dream of putting your app ahead of others? Well, your dream has become a huge challenge to achieve as app stores are overwhelming with 1 million plus apps. Of course, app economy is teemed with plenty of money, but only few app owners are taking a huge part of money with them. Remaining have lost in the crowded app markets. Even the apps – which are perfect from A to Z and surely, incorporate useful features for users – have failed to make the grade. Such apps are trying to come up to standard with the help of app design and development only. But the fact is apps can't reach the surface without app marketing. It doesn't only refers to app promotion, it includes considerations of app owners for its targeted audience, app pricing, marketing and app store optimization. Here's a quick look on all of them.

User Insights
It's important to know what users want to have and don't want to have in an app. How they behave once they install and start using your app. The more you recognize these factors, the more you come close to success. Efficiency, Easiness and Convenience – are the three prime reasons that make users habitual of an app. Make sure that your app consists of all these reasons, the absence of even a one can hinder your success. One more thing, if the user already has an app which is similar to your newly created app, he has no reason to download it. You have two options, one is to create an ideal app and second one is app with features second to none.

Pricing
An app can put a strong impression in user's mind from its price tag. If you fail at one attempt, you must try again by changing your app price. With price drop, 1665% increased has been shown up by iPhone apps that is also within next five days. What would you say to this? You must learn that how pricing makes the app visible among users, enhance the popularity and continue to build user engagement.

Marketing Efforts
Only promotion is not enough for effective app marketing effort. You must consider the effects of different mobile app trends on your app's visibility in different countries. Which app categories are garnering the maximum user's attention? You required to rework on your app to make it fit into the current market trend. To make the efforts more effective your app must work according to the demands of users and trends.

App Store Optimization
App Store Optimization (ASO) pertains to increasing the chances of app visibility. It's end-goal is similar to goals of SEO experts – driving traffic, higher app rankings and visibility enhancement. Here also, optimization process begins with app name, its keywords, icons, screen shots, ratings and reviews. ASO increases the exposure of app store attached to your app.

Conclusion
Generally, websites are launched first and its promotion is next to it. But with mobile app, you must start app marketing before the launch of app. It will make your app a buzz and you will notify good scores of downloads within a short period after its launch. Within your marketing strategy, user's insights should be at first and the rest should be next.

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Making a dedicated website for your app works as a strong marketing tool

Read on to know how an app landing page can optimize your every app marketing activity.

You are well aware of the fact that, being a startup app your potential customers will come across your product either through a suggestion or through a random marketing activity on the web that possibly has gone viral amongst many other activities. At the same time, your app’s presence in the app store is limited to the app icon, app description, some screenshots and thats it. Yes, your app has so many other things to show off to attract more people but how would you do that? Your app simply needs a well built platform in the form of a dedicated website. This website will then act as a platform for you to showcase everything and anything taking place around your app and its app marketing activities.  

 The app marketing tactics that can be accomplished with your app website are as follows:

 

• You have spent enough after press release writing service for app marketing. Linking those press releases to your website along with the app store URL will prove to be even more effective.
  
  
• Yes, you have taken crucial steps towards including the most emerging marketing tools and app demo video is one of them. Sharing it on your website can lead to even more shares across the web.

• Provide a feedback and contact form on the website. Keep this in mind. Your existing as well as potential customers are always willing to communicate with you. It could be either a complement or a complaint. Your job is to provide them a platform where they can pour out their thoughts. Yes, we agree that writing app reviews in the app store is one of the ways to communicate, but having negative feedbacks up there for others to read won’t do much good.
  
  
• Getting your app reviewed by the bloggers and journalists does make a difference and linking those reviews back to your website can do wonders. Every visitor coming to your app will know what the experts have to say and their take on your app will affect many decisions on a positive note.
  
  
• Hail Google Analytics! You would be definitely interested in tracking and knowing complete demographics of all the visitors that considered visiting your website. Won’t you? After all they pose as your potential customers and you would be willing to make further efforts to convert them into happy customers. Go ahead and know what have your marketing efforts ripped.
  
  
• Now, your app page on the app store is naturally going to witness large number of links. Too many websites consider gathering app store apps and thereby link back to them. While app store has greater authority to value and pass on the links, you can bring in more benefits by optimizing and linking to your own app website. So, the more number of links pointing towards your website denotes the proficiency of your content which can bring in better rankings in the search engines followed by more number of installs on the app store. Remember SEO is as important as ASO for your app's success.
  
  
• To sum it up, making substantial efforts towards app landing page creation means winning over the search engines and to provide another gateway to the users to reach out to your app.

 

Being a developer, your utmost goal should be to deploy the most effective and emerging app marketing tools within your app marketing strategies. And amidst the cut throat competition in the app market, it makes the finest decision to let the a prominent mobile app marketing company build an accurate marketing strategy for your app. As they can tell you what will work best for your app and which tools will make a greater difference in accomplishing your goals.

 

AppN2o is one leading mobile app marketing company that helps you create a profitable business model out of your app. AppN2o is a product of Openxcell Technolabs, a leading web development company that has been creating successful websites and apps for more than 4 years now. With their expertise in app landing page creation, they are capable of formulating a website for your app that demonstrates every little detail that would make the biggest difference to your app marketing efforts.

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ASO & SEO Go Hand In Hand

SEO and ASO are equally important for your app’s success. Read on to know how! 

SEO & ASO

We are already well versed with the term SEO that stands for Search Engine Optimization and it is being widely exploited by the web developers to optimize their websites and web content in order to get organically discovered in the search engines by potential users. Now, the ASO (yes, sounds very similar to SEO) that stands for App Store Optimization has embarked in the mobile market and has been successful in grabbing all the due attention in last couple of years with its functionalities that it serves to the apps in particular.

Certainly, its an era of optimizing your content for the mobile and it is something that cannot be overlooked by the developers as well as marketers if you are seriously willing to be successful. Indeed, the most thriving aspect that is leveraging the mobile market today are Apps. We are already aware that every app developer is showing major dependency on App Store Optimization in order to grab a better discoverability and better ranking in the app stores. So does it mean that app discovery has nothing to do with the web search engines?

The fact is, SEO is equally important for the mobile content. These aspects listed below will tell us how:

 1.   Just like users search for apps in the App Store, there is a major possibility of them considering web search engines like Google and Bing to discover app of their choices. 

 2.  All of the major app marketing tools like app landing page, press releases and app reviews are a part of the web content, which makes it obvious that people will only be able to discover them if they are search engine optimized and they grab a niche place on the front page.

 3.  Moreover, buzz marketing  and social media marketing that also serve as crucial tools are carried out on the web platforms, which suggests that they are suppose to be keyword rich as well. 

 4.  Also, it is believed that App store search will be incorporating little amount of score for web-based data in the future.

While, ASO looks after optimizing the app features and meta-data for the app stores, SEO at the same time takes care of application’s meta-data and the content for the web that plays an equally important role in the discoverability of the app. Hence, the idea is to focus on the same keywords for both SEO and ASO efforts.  They both jointly can make a greater difference to make your app stand out by targeting the right audience via all the available means.

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5 Do's & Don'ts of Mobile App Marketing

While the competition in the app market is at its peak, it has become difficult than ever for the apps to grab maximum visibility that drives good numbers of downloads. With the increase in the use of mobile devices, the app business is rapidly shooting towards the greatest stature. However, this situation has indeed encouraged even more developers to plunge into the app industry, but certainly not without the solid backing of App Marketing. Developers can now avail mobile apps consulting services by hiring the best mobile app marketing company that can effortlessly formulate a flawless app marketing strategy. So which are those factors that are must-haves in the marketing strategy? And which are the ones that should be strictly avoided from being a part of the strategy? 

 

Here, we have listed some major Do’s and Don’ts of mobile App Marketing that every app developer should keep in mind:

• Thumbs up- Innovation should be the core idea behind the app

Developers must have already encountered the fact till now that people end up trying things that offer something new to them, something that they haven’t explored before. Let your app also be a result of an innovative idea that compels the users to explore it for its innovativeness. In order to form an app that is different from the rest, make efforts in the direction of incorporating unique features in the app. It can be done so by carrying out a thorough Mobile Apps Market Research. The insights gained will help in rectifying which idea will work in the market and which idea will fall apart.

• Thumbs down- Playing around with ideas of the popular apps leads to success

The existing popular apps are enough for an inspirational boost, but it is certainly a big no no to play around the same idea that worked in the market. The people are smart and they are even smarter in rectifying the flaws. It is sure that the imitation is not going to outshine the original app, even if it seems flattery at the first instance, it will reap no rewards as the mobile ecosystem cannot be duped either.

• Thumbs up- Viral Marketing is the key to witness large customer base

Yes, viral marketing is a crucial feature of app marketing that simply allows the developers to create buzz even before the app launch. Viral marketing enables the apps to make their presence felt effectively via various ways. It can be carried out on various social media platforms by producing an app teaser video and instigating contests that grabs attention. Usually, videos that evoke a sense of humor, supports a social cause or has a satire element in it tend to grab more attention. Moreover, it makes a cost effective strategy and also reaps rewards in certain span of time if implemented correctly. 

• Thumbs down- Submission of the app in the app store will drive visibility

If this is what you think as a potential developer, then you certainly need to come to terms with the reality. The app store is no more a place where people will end up finding your app randomly until and unless the app store search is pleased with your app’s performance and decides to project your app on the top. A responsible developer requires to optimize the app for the app store(profoundly known as ASO, App Store Optimization), which includes optimization of app title, app icon, app description, keywords, screenshots. If your app has fairly optimized features then it will directly make a major difference on its variables such as the rating of your app and the app reviews. 

• Thumbs up- Make sure your app has made it to its potential users

You have an effective marketing plan ready for your app but it goes ineffective if it fails to reach its target audience. Hence, make sure the app marketing strategy stands correct on precision targeting. Let us say you have made an app for doctors and medical persons, then your marketing strategy should precisely be targeting medical forums, blogs and pages where you can reach out to your potential clients. 

• Thumbs down- Releasing the app in one language drives enough visibility

If you aren’t aware, the android apps are downloaded every day by people from 190 countries. It has become indispensable to localize your app in more than one language if your aim is to gain visibility from across the globe. The idea is to allow maximum number of people to utilize the app in their language. By doing so, your app will apparently show up in the app store‘s search results of that particular region and thereby the app will be open to encounter maximum number of visibilities followed by downloads.

• Thumbs up- Release version updates on constant basis

Releasing newer versions at regular intervals that are focused on offering better functionalities every time, solves two purposes at a time. While you give one more reason to the existing users to stick to your app and explore the new features, the new version also becomes a source to attract more people. 

• Thumbs down- Stay rigid with the pricing aspect of the app

App monetization has evolved as an effective feature to attract more users. While paid apps are a passe, the ongoing trend is to offer your app with a strong monetization strategy. Free apps, free apps with ads, freemium apps, In-app purchases and incentivized apps are the newly formed app monetization strategies that are helping to generate enough cash out of the apps. Now, developers can be more flexible with the pricing aspect as they have an opportunity to experiment with these strategies and come up with a customized profitable business model for their app. 

• Thumbs up- Keep an eye on the App analytics

It is not only good but also an extremely wise decision to constantly keep a check on the analytics of the app. It allows the developers to know, which features are highly popular amongst the users, which factors are driving more downloads and which factors still have a scope of improvement. These insights simply helps to optimize the app and thereby reward the users with a great user experience by providing a seamlessly functioning app. 

• Thumbs down- Ignore user feedback

An app has full chances of losing its way to the top if the developers takes the feedback for granted. Judgments made by existing users make a set of unbiased reviews. By taking them into consideration, every developers gets an opportunity to improvise the functionalities of the app. In a way, positive reviews as well as negative reviews, both are effective sources to drive more downloads. 

Hire a professional app marketing service provider today. AppN2o is a prominent Mobile App Marketing Company that provides seamless App Marketing Individual Services. The company offers well-sorted Mobile App Marketing Packages.

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Things to Keep In Mind While Creating a Road Map for Mobile App Marketig

With the ongoing cut-throat competition to grab a niche place in the top charts, developers have now found a solace in deploying the best App marketing strategy for their apps. Certainly, formulating an effective app marketing strategy is a lengthy process of planning that demands thorough researches and analysis of some crucial factors, a foucused approach and a brilliant team to carry out the entire marketing practices.

Having said that, it is evident that the app marketing strategy will fall apart if it doesn't have a precise road map to follow. We have accumalated the most crucial factors that every developer should keep in mind while planning a road map. We have carefully placed those factors below two different segments, namely Pre-launch road map and Post-launch road map for app marketing.

Pre-launch app marketing road map:

• Know your target audience, as they are the key to create a successful app marketing strategy for your app.
  
  
• Analyze your competition in the market through accurate reserach as it guides you in dealing with your app.
  
  
• Identify your app's USP. This will be the key factor that you will be marketing to attract people.
  
  
• App Name, App Icon, App description, Screenshots, Keywords- Treat them as your weapons. Optimize these features in order to allow the app store to suggest your app in the search engine. App Store Optimization is the key to witness greater visibility in the app store.
  
  
• Localize your app; it is must if your aim to target large mass from across the globe.
  
  
• Select the right categories for your app.
  
  
• Choose the best monetization plan for your app as it levarages your app's engagement rate.
  
  
• Create a Website for your app. People treat the app website as your app's visiting card; make it a complete source of information.
  
  
• Make an effective teaser video and make sure it is good enough to trigger clicks on the share button.
  
  
• Formulate a Media Plan. Distibuting effective Press Releases at the best publication platforms will drive Media Presence.
  
  
• Do not miss out on targeting any Social Media platforms.
  
  
• Getting a Pre-launch feedback is a must. Analyze the recieved reviews and count them in your optimization strategy.
  
  
• Your launch party should make a news in the market.

Post-launch app marketing road map:

• Publish a Post-launch Press Release and announce your launch on forums.
  
  
• Begin tracking your success path. Find out the sources that are gernerating more visibilities for your app.
  
  
• Work on your app's engagement strategy.
  
  
• Provide a refined customer support to your users.
  
  
• Make best effrots to drive downloads through Social Media.
  
  
• People love special promotions. Make it a part of your marketing strategy.
  
  
• Implement an effective advertising mix: It could be mobile adversting, banner ads, Pay Per Click advertising or social media advertising.
  
  
• Let the best bloggers and publishers in the market talk about your app.
  
  
• Push your users to post reviews.
  
  
• Take special note of negatvie reviews and work on those aspects.
  
  
• Release new versions with better functionalities on regular basis- your activeness triggers activities at the user's end.
  
  
• Keep a constant track on the user activities, analyze the features that triggers better engagement rate and those that still have a scope of improvement.
  
  
• Analyze and optimze your monetization strategy by conducting ROI analysis.

Get the best app marketing assistance from AppN2o. AppN2o is a prominent app marekting service provider. Get to know its profound marketing knowledge and excellent marketing strategies today by inquiring on info@appn2o.com. 

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