Are wearable devices just a farce for consumers?

Are these newly launched wearable tech perceived as a ‘not so important thing’ or a problem-solving equipments by the mass? And how soon will the shift take place in the current scenario? Read on to find out!

So, the Google Glass enthusiasts have hardly settled and it is this newly launched “Android Wear” from Google that has been making hot news in the tech industry since few days. Google, by introducing this project of Android wear for watches is designed to offer a lot many intriguing facets to the mass. A device on your wrist that is capable of providing multiple functionalities. It includes notifications and messages from social networking sites, compatibility with other smart devices and designed to allow the mass to make the most out of the much appreciated health oriented apps. Certainly, these health oriented apps are now also being enthusiastically created by many mobile app development companies. No wonder, the developers of these mobile app development companies have seen tremendous future prospects and are consequently planning to work on producing more apps that would be compatible with wearable devices. There is no doubt about the ecstatic emotions the tech industry is going through. But are the consumers equally excited about the same?

Early this year, we came across an interesting revelation. According to NPD, the awareness for wearable tech devices exceeds 50 percentage out of the total consumers in US and among them, one out of three say they are likely to buy one of the devices. These devices include smart glasses, smart watches, and wearable fitness tracking equipments with which the consumers are expecting to carry out definite actions like making calls, listening music and fitness tracking. These inclinations suggest that there exists a cluster of mass who is actually looking forward to indulge with and explore these devices but only in accordance to their expectations and limitations.Indeed, these definite behaviour surely hints little positivity from the consumers’ end towards this newly born trend that is yet to travel a long distance. 

However, there are some inevitable factors that are hindering these potential customers from buying these wearables. Few of the reasons according to a study, like the size of the device, its short battery life and a screen that is highly prone to getting damaged, serve as major obstacles and compels the very potential consumers to shun the thought of making a purchase. While, the current price of wearable devices serves as another major botheration to the consumers as the expenses incurred in acquiring one of them are too high than what the consumers are willing to spend. Infact, the consumers say they expect to spend not more than $300 on such functional devices.

To sum it up, while the mass is readily amused and have shown considerable amount of positivity towards these wearable devices at the moment, serious contemplations for making a purchase are still being weighed by them. This includes commercial and economical availability and meeting anticipated functionalities and design aspects. This is clearly indicated with respect to any android app development company who were eying the glass as a considerable platform, but still selling for $1500. The wearable technology has undoubtedly found a place in the hearts but will only make its way to the wrists after they manage to serve authentic functionalities at logical prices and it might take a while to witness this shift.

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Making a dedicated website for your app works as a strong marketing tool

Read on to know how an app landing page can optimize your every app marketing activity.

You are well aware of the fact that, being a startup app your potential customers will come across your product either through a suggestion or through a random marketing activity on the web that possibly has gone viral amongst many other activities. At the same time, your app’s presence in the app store is limited to the app icon, app description, some screenshots and thats it. Yes, your app has so many other things to show off to attract more people but how would you do that? Your app simply needs a well built platform in the form of a dedicated website. This website will then act as a platform for you to showcase everything and anything taking place around your app and its app marketing activities.  

 The app marketing tactics that can be accomplished with your app website are as follows:

 

• You have spent enough after press release writing service for app marketing. Linking those press releases to your website along with the app store URL will prove to be even more effective.
  
  
• Yes, you have taken crucial steps towards including the most emerging marketing tools and app demo video is one of them. Sharing it on your website can lead to even more shares across the web.

• Provide a feedback and contact form on the website. Keep this in mind. Your existing as well as potential customers are always willing to communicate with you. It could be either a complement or a complaint. Your job is to provide them a platform where they can pour out their thoughts. Yes, we agree that writing app reviews in the app store is one of the ways to communicate, but having negative feedbacks up there for others to read won’t do much good.
  
  
• Getting your app reviewed by the bloggers and journalists does make a difference and linking those reviews back to your website can do wonders. Every visitor coming to your app will know what the experts have to say and their take on your app will affect many decisions on a positive note.
  
  
• Hail Google Analytics! You would be definitely interested in tracking and knowing complete demographics of all the visitors that considered visiting your website. Won’t you? After all they pose as your potential customers and you would be willing to make further efforts to convert them into happy customers. Go ahead and know what have your marketing efforts ripped.
  
  
• Now, your app page on the app store is naturally going to witness large number of links. Too many websites consider gathering app store apps and thereby link back to them. While app store has greater authority to value and pass on the links, you can bring in more benefits by optimizing and linking to your own app website. So, the more number of links pointing towards your website denotes the proficiency of your content which can bring in better rankings in the search engines followed by more number of installs on the app store. Remember SEO is as important as ASO for your app's success.
  
  
• To sum it up, making substantial efforts towards app landing page creation means winning over the search engines and to provide another gateway to the users to reach out to your app.

 

Being a developer, your utmost goal should be to deploy the most effective and emerging app marketing tools within your app marketing strategies. And amidst the cut throat competition in the app market, it makes the finest decision to let the a prominent mobile app marketing company build an accurate marketing strategy for your app. As they can tell you what will work best for your app and which tools will make a greater difference in accomplishing your goals.

 

AppN2o is one leading mobile app marketing company that helps you create a profitable business model out of your app. AppN2o is a product of Openxcell Technolabs, a leading web development company that has been creating successful websites and apps for more than 4 years now. With their expertise in app landing page creation, they are capable of formulating a website for your app that demonstrates every little detail that would make the biggest difference to your app marketing efforts.

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Apple to Introduce iAD to catch up in Mobile ad market.

Apple will be launching full-screen video iAds that would appear more like TV ads on the iOS devices. It definitely seems to hold a tremendous potential for Apple in the coming years. Read more.

Yes, you've heard it right. Apple has finally decided to make a noticeable move by introducing full-screen video iAds for apps on the iPhone and the iPad as reported by AdAge. Unlike the Apple’s traditional banner ads, Apple will be working on an entirely new concept of video ads that would automatically play full-screen.

These soon to be released iAd this year are described as interstitials. The developers would be able to incorporate these ads that would be played in between the levels of the games or at various transitions of an app. 

 

At present, there are few free-to-play apps that are already featuring similar third-party video ads. For instance, Draw Something app compels its users to go through a video ad just before allowing them to move on to the next level. While, till now Apple has permitted full-screen video iAds only on some iPad apps, it can be considered that these ads will be allowed on other iOS devices as well if we go by the recent report. 

 

It certainly seems to be a deliberate effort towards bringing iAd back to life which was first introduced in the year 2010. Back then, the sole purpose was to allow the developers to earn revenues on the iOS platform but the efforts of attracting developers to try their luck on earning revenues through iAd seemed to have gone in vain. Regardless of all those setbacks, Apple has consistently making efforts to bring a noticeable change to the iAd by delegating a new twist on iTunes Radio. 

 

As quoted by AdAge, “The in-app video ads may be a way for Apple to rekindle advertisers' interests in its fancy-but-flawed iAds. The ad product line was unveiled in 2010 with all the pomp and circumstance of a new iPhone, but they've struggled to gain traction in the market. Advertisers were initially asked to drop $1 million for the rich-media units, which more closely resemble a mobile microsite than a banner. That price tag has dropped to $100,000 over the years, even as Apple has added features like maps.”

However, Apple has been lenient about disclosing details like how they would be selling and pricing these Ads which again could be a way to further attract new advertising partners to collaborate with them. With the initiative of iTunes Radio, Apple has already managed to entice big advertising partners such as Pepsi, Nissan and McDonald’s. Certainly seems that Apple holds quite a potential to bring in considerable amount of cash. 

 

On the whole, Apple’s Ad sales that are currently lagging behind other companies like Google, are likely to revamp significantly in the coming years by earning revenues from existing iTunes Radio and the soon to be released video ads.

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What along with having an USP is needed to market an app. Learn from Appn2o

While the Unique Selling Proposition strengthens the app’s monetization model, the USP has its actual doing only when it has the backing of an effective marketing strategy along with good amount of social presence and a bunch of highly optimized app features that can be acquired by people across the globe.

The basic idea behind developing an app is to serve the users with novel features and functionalities in order to outshine the competitors in the market. Certainly true. An app has to have a UniqueSelling Proposition that differentiates it from the rest. But is that all that is required to thoroughly compete those equally efficient apps in the market? AppN2o one of the leading app marketing service providers discusses how to strike the right balance of app marketing tactics focusing on the app's USP to witness success.

It is important to formulate an effective marketing strategy and road map. Having developed a resourceful app, you are bound to be well-versed with the strongest elements of the app. But just being aware would do no good. To make the most out of these goody app features, you need to put them across in the market, right in front of the target audience in the best possible way. Yes, promoting your app by laying a considerable amount of weightage on its USP demands a thorough market research and target market analysis to build a strong marketing strategy and road map for the app.

Social media marketing is the best way to instigate user interactions and discussion around the app. Your application’s professional presence across all the major social networks is crucial. Networks such as Facebook, Twitter and Google+ make some of the phenomenal platforms to cultivate new customers when they are smartly utilized for creating buzz with creative content strategy that can include posting videos and contests. These tactics can lead you towards creating tremendous buzz around the app and particularly around those aspects that you wish to bring in spotlight.

Implementation of ASO and SEO techniques is essential to gain maximum visibility in the app store. Apart from having made considerable efforts to drive downloads through various paid mediums of marketing, ASO and SEO are the most preferable techniques to drive organic traffic. While optimizing the crucial features for the app store simply allows the app to grab a better ranking, the implementation of SEO by producing keyword heavy meta data will take the app’s visibility to the next level in the app store as well as on the web.

The bottom line is promote your USP by delegating the best marketing strategy that eventually will turn out to be the best way to attract traffic and improve downloads numbers. Discover yours and polish it with creative content marketing and social marketing strategy.

Contact Details: Consult AppN20 today for any queries regarding App marketing. It provides 360 marketing solutions with its deliverance of exceptional services. You can Drop in a line at info@appn2o.com or sales@appn2o.com and one of our consultants will get in touch with you with a solid answer. Visit www.appN2o.com.

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Discuss the Pros & Cons between Incentivized companies & promotional companies.

In this rapidly growing app industry, developers and marketers are consistently looking forward to pick the best mobile app marketing strategy available in the market with the sole purpose of sustaining the quality user acquisition. Today after considerable advancement of the market, the developers have got number of options in formulating the right mobile app marketing strategy for user acquisition and this includes choosing between companies offering incentivized ad campaigns or promotional companies that offer non-incentivized marketing campaigns. While each mobile app marketing company comes with its own benefits, we will discuss the definitions and their pros and cons which will certainly help the developers or advertisers to choose the best way to optimize their ad campaigns.

What are incentivized companies?

These companies aim to provide platform to the advertisers to witness incentivized traffic for their apps. The audience that opts to engage with these advertisement gets a reward in return. These rewards can be in the form of virtual currency that can be utilized in the in-app features or in the form of credit purchase in return for completing a specific goal that could be either downloading an app or clicking on a particular feature; all that would instigate deeper user engagement. There are quite a lot of ad networks that provide reward based ad campaigns through different kinds of ads and ad content. These ads are based on different pricing models such as CPI (cost per install), CPC (cost per click) and CPM (cost per thousand).

Thumbs up: Incentivized ad campaigns are capable of driving user acquisition faster and easily at comparatively lower cost. Developers opting for these campaigns can expect a sudden increase in the installation numbers through increase in the incentivized traffic.

Thumbs down: The traffic generated through incentivized sources usually attracts the users with lower lifetime value, which certainly doesn’t build a beneficial segment of users for the developers. These users tend to take actions just to attain the rewards who by the course of time might not consider engaging with the application.

What are promotional/non-incentivized companies?

The aim of non incentivized mobile app marketing company is to generate natural or organic traffic as it doesn’t reward the audiences for their engagement with the ad or for any sort of actions from their end. These advertisements tend to grab the attention of the audiences who have shown a deliberate interest towards the ad. However, promotional companies try to have a grip over target audiences on the basis of various segments based on age, gender and geolocation.

Thumbs up: Organic traffic tends to be a cluster of users with a higher lifetime value as they themselves have chosen to engage with the app and its features. This suggests that the developers can expect to encounter higher user acquisition that would bring in higher Rate Of Investment with a considerable increase in the value of the app in the market.

Thumbs down: Producing results through organic traffic might end up being little more time consuming compared to the incentivized ads. Moreover, the non-incentivized promotions can prove to be more expensive than incentivized ads.

The decision of choosing any one source for generating traffic for your application is entirely dependent upon your goals and the amount of resources you are planning to deploy in your marketing strategies. The ultimate goal of developers should be to keep monitoring the quality of the mobile user acquisition on constant basis to maximize Rate of Investment at regular intervals by formulating the best marketing strategies.

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