Submitting an app to Google Play Store and submitting an app to Apple's App Store, both the processes are the two opposite sides of the coin. App submission is an easiest, fastest, and less chance of rejection process at Google Play Store, and vice versa at Apple's App Store. Similarly, app marketing becomes easy with Google play store and turns into a tough process with the Apple app store. Let's see the time taken by Google Play Store and Apple's App Store in accepting the new app and a key difference between them.
Total Review and Approval Time Taken By App Store
- Apple's App Store: 5 Days
- Google Play Store: 2 Hours
App Submission Difficulty on a Scale of 1 to 10
- Apple's App Store: 8 to 9
- Google Play Store: 2 to 3
Guidelines Level
- Apple's App Store: Pretty Strict
- Google Play Store: Very Reasonable
Rejection Possibilities
- Apple's App Store: Common
- Google Play Store: Rare
The above data shows that if we submit an app to Google Play store, we will see it marked as published within an hour or two. But, with Apple's App Store, we can't expect the same.
Human involvement is absent at Google Play Store, that's why it takes a little time to publish. In contrast, Apple App Store follows a strict rule of checking the app by involving a human reviewer. Apple keeps the new app in a queue for review and once the app approved, it gets published on iTunes store in a day. But, if Apple rejects the app, the process goes longer from app return to resubmit again by removing the errors responsible for app rejection.
Google play leaves a lot of freedom for app makers, which is good at one side and bad on another side. Virus Shield, a top paid app on Google Play Store, costs $4 and shows over 10,000 download with 4.7 star rating. In actual, the app has nothing and proved a fake app. Additionally, Google play store has an estimated 42000 malware apps.
Apple app store possesses a complete different nature than Google play. Due to a strict selective process and guidelines, the developers get hurt who work hard on their rejected apps. But, it is also true that because of such strictness, iOS users love their apps. Apple aims to deliver an excellent, safe and secure experience to their users; that's why it reviews each and every app carefully. The Apple team communicates with the developers via email to tell them the list of errors, their apps have. Once the developers resubmit their error free apps, Apple approves them pretty fast.
Not only the submission process, but Google and Apple are also followed by a different process when it comes to app store optimization. Getting good rankings for apps is far easier in Google play store than the Apple app store.
Conclusion
Before developing an app, one must go through the App store review guidelines whether it is for Google Play Store or Apple app store. Getting familiar with guidelines will save you from headaches of long term processes of resubmission. If your app gets rejected by Apple, you can have a word with the reviewer as he will guide you for the reasons behind the app rejection.
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