App Marketing, Mobile App Monetization
When you are trying to decide whether you need a mobile app or a mobile website for business, you
have to consider lots of factors ranging from cost to the development cycle to the targeted audience. Mobile website and mobile app both have their own advantages and disadvantages which one has to evaluate to reach the final decision. You can either create a mobile app or a mobile website or both, looking at the current needs of your business.
Key Difference between Mobile App and Mobile Website
Before analysing the ups and downs of mobile app and mobile website, you have to understand the
key difference between them so that you can take decision more confidently.
A mobile website looks like any other website; just a difference is that a mobile website is designed for handheld devices or you can say for touchscreen devices like smartphones and tablets. Like any other website, a mobile website also includes text, data, images, videos, call-to-action, location-based mapping, etc.
Mobile app is a type of software that users download and install on their mobile device. Mobile apps can be used without internet connection. Users don't require opening browsers to use the mobile apps. To get an a mobile app for the particular operating system, users can visit various portals like the Apple app store, Google Play store, Blackberry App world, etc. Apps are also efficient enough to integrate contents like a website or much more than that.
Advantages & Disadvantages of Mobile Apps
Advantages
- Doesn't require any browser for use
- Adaptable by all screens
- Mobile app can use the other functions of device like GPS, camera, etc.
- Builds loyalty among customers and increases retention
- Runs faster than mobile website
- Doesn't require internet connection
- Users spend more time on apps as compared to the web
- Send push notifications to users
- App marketing ensures an improved ROI
Disadvantages
- Requires long term investment and high maintenance cost
- Updates require in every few months to keep the users hooked
- Require to insist customers for downloads
- Need good app reviews and ratings to get it up on the app store
- Require to create different apps for each platform
- Extra charges by app stores
Advantages & Disadvantages of Mobile Websites
Advantages
- Easy to update
- Requires low investment and low maintenance charges
- Easily searchable and optimizable
- Compatible with all platforms
- No extra charges by any portal
Disadvantages
- Relies on internet connection
- Need a browser
- Has less control on the type of device
- Cannot send push notifications to users
- Can't use the other functions of mobile device
Which is More Preferable - An App or A Mobile Website?
You will find the answer of this question within the criteria of what you want to build or what your business needs. For instance, if you have plans to create a game, an app would prove to be a better choice or if you want to deliver mobile-friendly content across the wider audience, a mobile website is more preferable. In some cases, you might require creating an app as well as a mobile website to fulfil your business needs and connected goals.
Statistics: Mobile Apps and Mobile Web
- According to Neilson, smartphone users spend their 89% of time on mobile apps and only 11% on the mobile web
- Consumer retention and engagement with apps is higher than mobile web
- Apps offer a richer experience of in-app purchases or in-app ads, unlikely in mobile web
- An app can be sold or let you earn a good revenue via in-app purchases while a website cannot be sold and also cannot convince users to pay for surrounding ads.
- Freemium apps are earning higher revenue through various mobile app monetization strategies
Conclusion
In a quickly evolving mobile market, a mobile presence is must via app or a mobile web or both. You can't assure whether your decision is right or wrong, but looking at the current stats, benefits and shortfalls and most importantly, your business needs and user's expectations will take you close to the right choice.
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