5 ways Mobile marketing makes social media more effective

Mobile technology has mingled our lives with social media sites in such a way that it’s unthinkable to go-on without mobile a single day. More difficult than this is thinking our life without social media networks where we hang out with friends, finding jobs, creating professional networks, and doing many more things to pass our day with activeness.

Social media was there before the existence of smartphone era, but we all agree that it was not as effective as it is today. Let’s not forget the social media giant Facebook who brought mobile-compatible Facebook website and later the Facebook apps that renewed the face of social media. After that it became or it is a trend to publish your business in app format.

It was mobile-first approach that made it convenient to do the things on-the-go, but who was that – brought each mobile-compatible thing on your fingertips. It was none other than mobile app marketing. Mobile marketing was adopted for the sake of doing and increasing business, but people accepted that they are too close with their favourite brands just because of mobile marketing.

So, how mobile app marketing increased the effect of social media on users via mobile technology? Let’s find it out.

1. Mobile marketing includes better mobile formatting for social media

First rule of mobile marketing is app designs and content must be easy-to-understand on mobile devices. This formula includes a better formatting of apps and its content compatible for mobile which gave birth to columnar fashion and shareable mobile content.

• Columnar Fashion: Columnar fashion is a fix format of mobile app includes a header image, short and sweet one-sentence bio and company’s content. Other features are also there to include depending on the type of app, but the mentioned ones are compulsory for a powerful communication between brand and users.

• Using Shareable Content: After following a fix format strategy, next comes your content that fits your brand into users’ mind. For mobile apps, visual content like images and videos create more engagement than others. Adding customers’ reviews to your app will be an added benefit.

2. Niche mobile apps are filling the role of static landing pages 

Niche mobile apps have ended up the need of static landing pages. In fact, in mobile marketing zone, niche apps have their own place because of their obvious advantages: 

1. Niche apps are made to focus on specific leads or limited audience.
2. They are far away from competition with big apps as because of specific targeted audience they don’t need to do so.
3. Niche apps offer great marketing advantages like user interaction tracking and use of push messages

3. Users consume more Social media news through mobiles than desk 

63% of Facebook users and same number of Twitter users say that they are consuming major amount of news through social mobile networks. They commit that mobile + social media technology has increased their willingness to know more about the world beyond their personal lives.

Proper mobile app formatting + users growing trust on social media sites have made it possible. I agree with this because whenever I open Facebook, my mind fills up with some news that I found while scrolling down.
In fact, I like to subscribe in various pages to get auto-updates of things I like to read on my FB page. 

 

4. Social Networks can deliver better targeted content via smartphones

Social networks can better define the age group resides in them. For e.g. you will find younger people more on Facebook and Twitter, while adults like managers and other executives are passing their hours on LinkedIn and Google+. Furthermore, teens or less than this age are more likely to be viewing social networks via their handheld device.

App marketers consider this data invaluable for their marketing strategies as they can provide specific content based on age-group.

5. Social media ads are more interactive with mobile technology than ever before

Mobile ads are built on the backbone of correspondence and intuitional usage. Ads simply ask for involvement of users and feedback in return which will hardly take few minutes for mobile users. By obtaining data from users, marketers can analyse users’ behaviour and use the same to increase its ROI.

This is just a view of sea from the sea shore. If you jump in, you will find many jaw dropping benefits of mobile technology and social media marketing.