Have you dream of putting your app ahead of others? Well, your dream has become a huge challenge to achieve as app stores are overwhelming with 1 million plus apps. Of course, app economy is teemed with plenty of money, but only few app owners are taking a huge part of money with them. Remaining have lost in the crowded app markets. Even the apps – which are perfect from A to Z and surely, incorporate useful features for users – have failed to make the grade. Such apps are trying to come up to standard with the help of app design and development only. But the fact is apps can't reach the surface without app marketing. It doesn't only refers to app promotion, it includes considerations of app owners for its targeted audience, app pricing, marketing and app store optimization. Here's a quick look on all of them.
User Insights
It's important to know what users want to have and don't want to have in an app. How they behave once they install and start using your app. The more you recognize these factors, the more you come close to success. Efficiency, Easiness and Convenience – are the three prime reasons that make users habitual of an app. Make sure that your app consists of all these reasons, the absence of even a one can hinder your success. One more thing, if the user already has an app which is similar to your newly created app, he has no reason to download it. You have two options, one is to create an ideal app and second one is app with features second to none.
Pricing
An app can put a strong impression in user's mind from its price tag. If you fail at one attempt, you must try again by changing your app price. With price drop, 1665% increased has been shown up by iPhone apps that is also within next five days. What would you say to this? You must learn that how pricing makes the app visible among users, enhance the popularity and continue to build user engagement.
Marketing Efforts
Only promotion is not enough for effective app marketing effort. You must consider the effects of different mobile app trends on your app's visibility in different countries. Which app categories are garnering the maximum user's attention? You required to rework on your app to make it fit into the current market trend. To make the efforts more effective your app must work according to the demands of users and trends.
App Store Optimization
App Store Optimization (ASO) pertains to increasing the chances of app visibility. It's end-goal is similar to goals of SEO experts – driving traffic, higher app rankings and visibility enhancement. Here also, optimization process begins with app name, its keywords, icons, screen shots, ratings and reviews. ASO increases the exposure of app store attached to your app.
Conclusion
Generally, websites are launched first and its promotion is next to it. But with mobile app, you must start app marketing before the launch of app. It will make your app a buzz and you will notify good scores of downloads within a short period after its launch. Within your marketing strategy, user's insights should be at first and the rest should be next.
It's important to know what users want to have and don't want to have in an app. How they behave once they install and start using your app. The more you recognize these factors, the more you come close to success. Efficiency, Easiness and Convenience – are the three prime reasons that make users habitual of an app. Make sure that your app consists of all these reasons, the absence of even a one can hinder your success. One more thing, if the user already has an app which is similar to your newly created app, he has no reason to download it. You have two options, one is to create an ideal app and second one is app with features second to none.
Pricing
An app can put a strong impression in user's mind from its price tag. If you fail at one attempt, you must try again by changing your app price. With price drop, 1665% increased has been shown up by iPhone apps that is also within next five days. What would you say to this? You must learn that how pricing makes the app visible among users, enhance the popularity and continue to build user engagement.
Marketing Efforts
Only promotion is not enough for effective app marketing effort. You must consider the effects of different mobile app trends on your app's visibility in different countries. Which app categories are garnering the maximum user's attention? You required to rework on your app to make it fit into the current market trend. To make the efforts more effective your app must work according to the demands of users and trends.
App Store Optimization
App Store Optimization (ASO) pertains to increasing the chances of app visibility. It's end-goal is similar to goals of SEO experts – driving traffic, higher app rankings and visibility enhancement. Here also, optimization process begins with app name, its keywords, icons, screen shots, ratings and reviews. ASO increases the exposure of app store attached to your app.
Conclusion
Generally, websites are launched first and its promotion is next to it. But with mobile app, you must start app marketing before the launch of app. It will make your app a buzz and you will notify good scores of downloads within a short period after its launch. Within your marketing strategy, user's insights should be at first and the rest should be next.
