Bespoke App Marketing Services From AppN2o

Appn2o - Your App Marketing Partner

Deploy the best app marketing and monetization strategy for your app by enabling AppN2o marketing services- Your App Marketing partner.

AppN2o one of the leading app marketing service providers in the market has been delivering outstanding app marketing services to the developers for more than five years now. AppN2o is a responsible product of one of the best web and app development company Openxcell Technolabs. Their collective expertise in developing successful apps has strengthened their backend with a thorough know how of what it takes to develop an efficient app and how an effective marketing strategy can do justice to all the hard work laid in formulating the app.

What keeps AppN2o marketing services a step ahead in the industry is its diligence of coming up with customized app marketing solutions for the developers who wish to target a specific segment in their app in order to boost their app business in the right direction. Also, apart from providing three different smartly designed low budget pricing packages for app marketing, it also serves several important app marketing tools and strategies through its individual services. These services comprises of App Store Optimization, App Localization, Video Creation, pre-launch and post-launch Press Release kit, social media marketing and more.

AppN2o strives to offer 360 degree app marketing solutions for both pre-launch and post-launch app marketing and therefore its objective features are aimed to help the developers in creating a profitable business out of their apps. The skilled marketing team at AppN2o make consistent efforts to develop the best Marketing Strategy and Road Map, evaluate the app USP and implement an effective monetization plan along with ROI Analysis.

By procuring these services just while developing the app, the developers can expect to witness better discoverability of their apps in the app stores followed by encountering large number of downloads with even better ranking which would eventually make a great start for earning substantial revenues. Consult AppN2o today for your queries regarding app marketing and app monetization.

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ASO & SEO Go Hand In Hand

SEO and ASO are equally important for your app’s success. Read on to know how! 

SEO & ASO

We are already well versed with the term SEO that stands for Search Engine Optimization and it is being widely exploited by the web developers to optimize their websites and web content in order to get organically discovered in the search engines by potential users. Now, the ASO (yes, sounds very similar to SEO) that stands for App Store Optimization has embarked in the mobile market and has been successful in grabbing all the due attention in last couple of years with its functionalities that it serves to the apps in particular.

Certainly, its an era of optimizing your content for the mobile and it is something that cannot be overlooked by the developers as well as marketers if you are seriously willing to be successful. Indeed, the most thriving aspect that is leveraging the mobile market today are Apps. We are already aware that every app developer is showing major dependency on App Store Optimization in order to grab a better discoverability and better ranking in the app stores. So does it mean that app discovery has nothing to do with the web search engines?

The fact is, SEO is equally important for the mobile content. These aspects listed below will tell us how:

 1.   Just like users search for apps in the App Store, there is a major possibility of them considering web search engines like Google and Bing to discover app of their choices. 

 2.  All of the major app marketing tools like app landing page, press releases and app reviews are a part of the web content, which makes it obvious that people will only be able to discover them if they are search engine optimized and they grab a niche place on the front page.

 3.  Moreover, buzz marketing  and social media marketing that also serve as crucial tools are carried out on the web platforms, which suggests that they are suppose to be keyword rich as well. 

 4.  Also, it is believed that App store search will be incorporating little amount of score for web-based data in the future.

While, ASO looks after optimizing the app features and meta-data for the app stores, SEO at the same time takes care of application’s meta-data and the content for the web that plays an equally important role in the discoverability of the app. Hence, the idea is to focus on the same keywords for both SEO and ASO efforts.  They both jointly can make a greater difference to make your app stand out by targeting the right audience via all the available means.

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How and why app localization is important

There has been immense of hard work put in by the developers in making an app. Designing, coding, strategizing, testing, debugging, some more debugging, porting; and then the app is ready to be published across the globe to maximum number of app stores. But with one major issue pertaining to the app and all the supporting marketing material of the app- the app is either in one language or probably two. If this is what stands correct in your case, then you are certainly missing out on a major opportunity of earning good revenues. We will definitely let you know why.

Today, the prime goal of every app developer is to encounter maximum number of downloads for their app, which will then allow the app to grab a place in the top charts. If we go by the numbers, it takes almost 40,000 downloads per day to hit the Top 25 chart. Now, there are over 1 million apps in the app stores, all together making tremendous efforts to boost app visibility and thereby encounter highest number of downloads. Due to this, the app stores are witnessing a bottleneck situation which has led to the evolution of ASO following to which, Mobile AppLocalization has become the need of the hour for the developers. Today, more and more Mobile App Multilingual Services are emerging in the market.

Let us fetch some engrossing insights on mobile app localization which will help us understand the importance of releasing the app in multiple languages.

• Korea, China and other East Asian countries prefer to download apps in Chinese. They infact makeup the largest portion of app download activity behind the U.S.
• According to 2011 data, the U.S. only made up 34% of the iOS global revenue share. While the remaining 66% of the revenue comes from the rest of the world.
• According to the data released by Flurry, Chinahas overtook the U.S. to become the top smart device market (in terms of the number of active iOS and Android smart device, including both smartphones and tablets) in the world.
• According to a report released by App Annie recently, Japanhas surpassed the U.S. and is now the number one country in terms of GooglePlay revenue. This is the first time in history that the U.S. did not rank as the top country on Google Play in terms of revenue. Since January 2012, the Google Play revenue in the U.S. has only grown twice while the revenue in Japan has increased by 10 times!
• According to the research, revenue generated by freemium apps has grown more than 4X during the last 24 months for iOS apps and more than 3.5X in 2012 for Google Play apps. And among different countries, Japanand China are the growth leaders for freemium revenues.
• According to a research by Distimo, Localizationincreases downloads by 128% on Average for iPhone apps. It also suggested that users in China, Japan and South Korea have a strong preference for local language when choosing apps. This research has proved that, Apps that support the native language dominate the Top charts.
• According to Google report, there are 1.5 million android devices activated on daily bases out of which a large majority of these are believed to be in language other than English. More to that, the Android apps are downloaded every day by people from 190 countries.
• While it is South Korea, Hong Kong, Taiwan, United States, Singapore, Sweden, Israel, Denmark, Netherlands and Norway that make the Top10 countries with the highest downloads per capita, there are only 4.9% of apps in the Android App store that have been localized for at least one specific country.

If these factuals aren’t enough, we have one more to make you believe. The fact is, 90% of the apps in the Top 20 of each country's App Store are localized. It is proven that users are overwhelmingly downloading apps in their own language.

It is evident that App Localization is extremely important for the developers as it leverages the success they are curiously looking for. Localize your app in maximum languages and let maximum number of people access your app in their preferred language. The more number of downloads the better the scope of witnessing increase in revenue earnings. If you are looking for an experienced mobile app marketing company, then opt for AppN2o. It provides the best Mobile App Multilingual Services for iPhone and Android App developers with a seamless process.

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5 Do's & Don'ts of Mobile App Marketing

While the competition in the app market is at its peak, it has become difficult than ever for the apps to grab maximum visibility that drives good numbers of downloads. With the increase in the use of mobile devices, the app business is rapidly shooting towards the greatest stature. However, this situation has indeed encouraged even more developers to plunge into the app industry, but certainly not without the solid backing of App Marketing. Developers can now avail mobile apps consulting services by hiring the best mobile app marketing company that can effortlessly formulate a flawless app marketing strategy. So which are those factors that are must-haves in the marketing strategy? And which are the ones that should be strictly avoided from being a part of the strategy? 

 

Here, we have listed some major Do’s and Don’ts of mobile App Marketing that every app developer should keep in mind:

• Thumbs up- Innovation should be the core idea behind the app

Developers must have already encountered the fact till now that people end up trying things that offer something new to them, something that they haven’t explored before. Let your app also be a result of an innovative idea that compels the users to explore it for its innovativeness. In order to form an app that is different from the rest, make efforts in the direction of incorporating unique features in the app. It can be done so by carrying out a thorough Mobile Apps Market Research. The insights gained will help in rectifying which idea will work in the market and which idea will fall apart.

• Thumbs down- Playing around with ideas of the popular apps leads to success

The existing popular apps are enough for an inspirational boost, but it is certainly a big no no to play around the same idea that worked in the market. The people are smart and they are even smarter in rectifying the flaws. It is sure that the imitation is not going to outshine the original app, even if it seems flattery at the first instance, it will reap no rewards as the mobile ecosystem cannot be duped either.

• Thumbs up- Viral Marketing is the key to witness large customer base

Yes, viral marketing is a crucial feature of app marketing that simply allows the developers to create buzz even before the app launch. Viral marketing enables the apps to make their presence felt effectively via various ways. It can be carried out on various social media platforms by producing an app teaser video and instigating contests that grabs attention. Usually, videos that evoke a sense of humor, supports a social cause or has a satire element in it tend to grab more attention. Moreover, it makes a cost effective strategy and also reaps rewards in certain span of time if implemented correctly. 

• Thumbs down- Submission of the app in the app store will drive visibility

If this is what you think as a potential developer, then you certainly need to come to terms with the reality. The app store is no more a place where people will end up finding your app randomly until and unless the app store search is pleased with your app’s performance and decides to project your app on the top. A responsible developer requires to optimize the app for the app store(profoundly known as ASO, App Store Optimization), which includes optimization of app title, app icon, app description, keywords, screenshots. If your app has fairly optimized features then it will directly make a major difference on its variables such as the rating of your app and the app reviews. 

• Thumbs up- Make sure your app has made it to its potential users

You have an effective marketing plan ready for your app but it goes ineffective if it fails to reach its target audience. Hence, make sure the app marketing strategy stands correct on precision targeting. Let us say you have made an app for doctors and medical persons, then your marketing strategy should precisely be targeting medical forums, blogs and pages where you can reach out to your potential clients. 

• Thumbs down- Releasing the app in one language drives enough visibility

If you aren’t aware, the android apps are downloaded every day by people from 190 countries. It has become indispensable to localize your app in more than one language if your aim is to gain visibility from across the globe. The idea is to allow maximum number of people to utilize the app in their language. By doing so, your app will apparently show up in the app store‘s search results of that particular region and thereby the app will be open to encounter maximum number of visibilities followed by downloads.

• Thumbs up- Release version updates on constant basis

Releasing newer versions at regular intervals that are focused on offering better functionalities every time, solves two purposes at a time. While you give one more reason to the existing users to stick to your app and explore the new features, the new version also becomes a source to attract more people. 

• Thumbs down- Stay rigid with the pricing aspect of the app

App monetization has evolved as an effective feature to attract more users. While paid apps are a passe, the ongoing trend is to offer your app with a strong monetization strategy. Free apps, free apps with ads, freemium apps, In-app purchases and incentivized apps are the newly formed app monetization strategies that are helping to generate enough cash out of the apps. Now, developers can be more flexible with the pricing aspect as they have an opportunity to experiment with these strategies and come up with a customized profitable business model for their app. 

• Thumbs up- Keep an eye on the App analytics

It is not only good but also an extremely wise decision to constantly keep a check on the analytics of the app. It allows the developers to know, which features are highly popular amongst the users, which factors are driving more downloads and which factors still have a scope of improvement. These insights simply helps to optimize the app and thereby reward the users with a great user experience by providing a seamlessly functioning app. 

• Thumbs down- Ignore user feedback

An app has full chances of losing its way to the top if the developers takes the feedback for granted. Judgments made by existing users make a set of unbiased reviews. By taking them into consideration, every developers gets an opportunity to improvise the functionalities of the app. In a way, positive reviews as well as negative reviews, both are effective sources to drive more downloads. 

Hire a professional app marketing service provider today. AppN2o is a prominent Mobile App Marketing Company that provides seamless App Marketing Individual Services. The company offers well-sorted Mobile App Marketing Packages.

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Things to Keep In Mind While Creating a Road Map for Mobile App Marketig

With the ongoing cut-throat competition to grab a niche place in the top charts, developers have now found a solace in deploying the best App marketing strategy for their apps. Certainly, formulating an effective app marketing strategy is a lengthy process of planning that demands thorough researches and analysis of some crucial factors, a foucused approach and a brilliant team to carry out the entire marketing practices.

Having said that, it is evident that the app marketing strategy will fall apart if it doesn't have a precise road map to follow. We have accumalated the most crucial factors that every developer should keep in mind while planning a road map. We have carefully placed those factors below two different segments, namely Pre-launch road map and Post-launch road map for app marketing.

Pre-launch app marketing road map:

• Know your target audience, as they are the key to create a successful app marketing strategy for your app.
  
  
• Analyze your competition in the market through accurate reserach as it guides you in dealing with your app.
  
  
• Identify your app's USP. This will be the key factor that you will be marketing to attract people.
  
  
• App Name, App Icon, App description, Screenshots, Keywords- Treat them as your weapons. Optimize these features in order to allow the app store to suggest your app in the search engine. App Store Optimization is the key to witness greater visibility in the app store.
  
  
• Localize your app; it is must if your aim to target large mass from across the globe.
  
  
• Select the right categories for your app.
  
  
• Choose the best monetization plan for your app as it levarages your app's engagement rate.
  
  
• Create a Website for your app. People treat the app website as your app's visiting card; make it a complete source of information.
  
  
• Make an effective teaser video and make sure it is good enough to trigger clicks on the share button.
  
  
• Formulate a Media Plan. Distibuting effective Press Releases at the best publication platforms will drive Media Presence.
  
  
• Do not miss out on targeting any Social Media platforms.
  
  
• Getting a Pre-launch feedback is a must. Analyze the recieved reviews and count them in your optimization strategy.
  
  
• Your launch party should make a news in the market.

Post-launch app marketing road map:

• Publish a Post-launch Press Release and announce your launch on forums.
  
  
• Begin tracking your success path. Find out the sources that are gernerating more visibilities for your app.
  
  
• Work on your app's engagement strategy.
  
  
• Provide a refined customer support to your users.
  
  
• Make best effrots to drive downloads through Social Media.
  
  
• People love special promotions. Make it a part of your marketing strategy.
  
  
• Implement an effective advertising mix: It could be mobile adversting, banner ads, Pay Per Click advertising or social media advertising.
  
  
• Let the best bloggers and publishers in the market talk about your app.
  
  
• Push your users to post reviews.
  
  
• Take special note of negatvie reviews and work on those aspects.
  
  
• Release new versions with better functionalities on regular basis- your activeness triggers activities at the user's end.
  
  
• Keep a constant track on the user activities, analyze the features that triggers better engagement rate and those that still have a scope of improvement.
  
  
• Analyze and optimze your monetization strategy by conducting ROI analysis.

Get the best app marketing assistance from AppN2o. AppN2o is a prominent app marekting service provider. Get to know its profound marketing knowledge and excellent marketing strategies today by inquiring on info@appn2o.com. 

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Android fares better in ASO with better localization

App Localization made easy for developers by Android’s professional localized service.

The app stores are witnessing tremendous competition between millions of apps in order to grab more visibility and thereby encounter good number of downloads. Hence, developers are now looking for effective methods that can aid them in reaching out to more and more number of potential users.

While we are already aware that Social Media is playing a major role in allowing the developers to spread the word through buzz marketing across various platforms, App StoreOptimization has emerged as one of the most efficient methods to driveincreased downloads. With that, app localisation being one of its critical variable, has now widened the developers’ prospects of targeting multiple countries by providing every feature of the app in localized languages.

In order to localize the app, it has to go through various tasks during its development process and a strategy planned in advance becomes essential. While it comes in as a major task for every developer, today Android SDK has to offer some affluent and easy to deal with key aspects of localizing the app. The Android SDK is extremely well designed to localize the apps. So what does it do?

Android is capable of loading the text and media resources from the project’s ‘res’ directory. In addition to that, Android can also select and load resources from different directories, that are based on the current device configuration.

To let the developers translate the strings with an ease, Android offers professionalAndroid Localization Service. The system simply provides a translated resource file that is ready to be used in Android.

With that, the Android SDK also allows you the developers to localize images and images with text in just few simple steps.

Moreover, the google play store search has a backing of better search algorithms which enables it to produce more ASO specific results, which again proves beneficial for the developers.

The efforts laid in by Android to make the developers’ job simpler are evident, when we come across the detailed app localization tutorials published by Android. Developers can simply follow the guidelines and thereby effortlessly localize their app on Android.

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How does content play a role in app discovery and app store optimization

It is high time for the app developers to start optimizing their content in order to witness better visibility. Read more to know how!

The apps are piled-up in the app stores. The heap is indeed so huge that it has created a real bottleneck situation for the potential ones to even peep out in order to get noticed. The circumstances have sent a clear message to developers that the revolution has just taken place in the way people are consuming the content on mobile and the content has itself become a source to create a market for the app.

On the other hand, it has become equally difficult for the users to find the perfect app that meets their requirement amidst millions of apps. This has compelled them to rely either on suggestions received from trustworthy sources or simply search in the app store search engine and see what the app store has to suggest.

This clearly indicates that the apps now have a major dependence on App discoverability and App Store Optimization. By carefully working on the elements that are to affect the merit of the content to witness better discoverability, it can be put up as a major opportunity for the apps to outshine the peers and thereby witness substantial number of downloads. Let us discuss those factors that have definite influence on app discovery.

App Localization -

A large number of developers look over great opportunities to earn large number of users by not providing app descriptions in various languages. If you aren’t aware, Optimizing your app for location enables you to target a large segment of mass by target multiple regions at a time. So if your app is meant to target both English and Spanish users, then it would apparently serve both English and Spanish language descriptions. However, the localization is not limited to app description only. It also includes localization of keywords, app name, screenshots and language string within the app as well.

App Reviews and Rating -

The app discoverability has a major dependence on app reviews and ratings. Do we need to mention how much people rely on the word of mouth? While the ratings and review system of every app store differs from each other, it is no surprise to find users prefer downloading apps that show up three stars and more or even great review statuses.

Selection of ‘Right’ Category -

Placing your app in the right category rewards better discoverability to the apps. Indeed, developers need to be utmost careful about choosing the categories by analyzing the competition in the targeted categories that they are looking forward to place their apps in. This will help them in taking even a better decision. Yes, placing the app in more than one category guarantees even better visibility.

Integrating Social Media -

Allowing users to spread the word is one great idea of earning great visibility. Integrating social mediasignals directly into the apps lets the users effortlessly share with their friends on Facebook and Twitter. It could be a notification inviting more people to download the app that a user just did or it could also be a notification of an interesting app activity from the user. For instance, candy crush has played really smart by compelling its users to ask for more lives on Facebook. These notifications in some way or the other attracts more people to explore the in and out of the apps.

Now, there are certain factors closely related to the app that heavily affect the app store search algorithm. These algorithms have seemingly led to the emergence of App Store Optimization lately in order to reward the apps with greater visibility. Let us find out what are those factors that developers should look forward to optimize them.

Improved App name and Icon -

An app name that ignites enough curiosity and an icon that grabs considerable amount of attention is the main idea after optimizing these features. Potential customers tend to judge the apps on these factors just because they have many options to choose from. If the app name and icon manages to click in an instance, triggering them to download the app right away, then the app has already won half the battle.

Keyword creation and Optimization -

It is essential to produce content that lays weight on SEO keywords. Here the developers need to brainstorm about various keywords people can actually use to search apps. To come up with extremely effective keywords and optimize the same, demands analysis of keywords your competitors are using. This is to bring a major difference to your search visibility.

Unique Description -

An app description is more of a platform for the developers to make an impactful first impression on the potential users the moment they hover over the app in the app store. It is through this that the users get a brief idea of what the app is all about and how efficient it is to serve them a purpose. Apparently, it has to be unique and it has to be effective enough to trigger an action from the users’ end.

Screenshot Optimization -

Screenshots equally aid in creating the first impression as they users get to see the practical know-how of the app. People are even more curious of what sort of visuals and graphics the app will be offering and therefore it is utmost crucial to build unique and creative screenshots for the apps.

To conclude, while app store discovery is still in its initial stages and hence advancing at a fast pace, sticking to any one strategy might not give efficient results. However, it is highly advisable for the developers to keep experimenting with the above mentioned factors and an amalgamation of few might just unveil the road to success for the app.

Get the best app marketing assistance fromAppN2o. Get to know its profound marketing knowledge and excellent marketing strategies today by inquiring on info@appn2o.com.

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