Making a dedicated website for your app works as a strong marketing tool

Read on to know how an app landing page can optimize your every app marketing activity.

You are well aware of the fact that, being a startup app your potential customers will come across your product either through a suggestion or through a random marketing activity on the web that possibly has gone viral amongst many other activities. At the same time, your app’s presence in the app store is limited to the app icon, app description, some screenshots and thats it. Yes, your app has so many other things to show off to attract more people but how would you do that? Your app simply needs a well built platform in the form of a dedicated website. This website will then act as a platform for you to showcase everything and anything taking place around your app and its app marketing activities.  

 The app marketing tactics that can be accomplished with your app website are as follows:

 

• You have spent enough after press release writing service for app marketing. Linking those press releases to your website along with the app store URL will prove to be even more effective.
  
  
• Yes, you have taken crucial steps towards including the most emerging marketing tools and app demo video is one of them. Sharing it on your website can lead to even more shares across the web.

• Provide a feedback and contact form on the website. Keep this in mind. Your existing as well as potential customers are always willing to communicate with you. It could be either a complement or a complaint. Your job is to provide them a platform where they can pour out their thoughts. Yes, we agree that writing app reviews in the app store is one of the ways to communicate, but having negative feedbacks up there for others to read won’t do much good.
  
  
• Getting your app reviewed by the bloggers and journalists does make a difference and linking those reviews back to your website can do wonders. Every visitor coming to your app will know what the experts have to say and their take on your app will affect many decisions on a positive note.
  
  
• Hail Google Analytics! You would be definitely interested in tracking and knowing complete demographics of all the visitors that considered visiting your website. Won’t you? After all they pose as your potential customers and you would be willing to make further efforts to convert them into happy customers. Go ahead and know what have your marketing efforts ripped.
  
  
• Now, your app page on the app store is naturally going to witness large number of links. Too many websites consider gathering app store apps and thereby link back to them. While app store has greater authority to value and pass on the links, you can bring in more benefits by optimizing and linking to your own app website. So, the more number of links pointing towards your website denotes the proficiency of your content which can bring in better rankings in the search engines followed by more number of installs on the app store. Remember SEO is as important as ASO for your app's success.
  
  
• To sum it up, making substantial efforts towards app landing page creation means winning over the search engines and to provide another gateway to the users to reach out to your app.

 

Being a developer, your utmost goal should be to deploy the most effective and emerging app marketing tools within your app marketing strategies. And amidst the cut throat competition in the app market, it makes the finest decision to let the a prominent mobile app marketing company build an accurate marketing strategy for your app. As they can tell you what will work best for your app and which tools will make a greater difference in accomplishing your goals.

 

AppN2o is one leading mobile app marketing company that helps you create a profitable business model out of your app. AppN2o is a product of Openxcell Technolabs, a leading web development company that has been creating successful websites and apps for more than 4 years now. With their expertise in app landing page creation, they are capable of formulating a website for your app that demonstrates every little detail that would make the biggest difference to your app marketing efforts.