What are the most common types of in app advertising solutions?

Having developed a proficient app that intends to target niche audience, your utmost efforts should be in the direction of advertising your app to build a wider audience and thereby create greater buzz. While, few of the affluent app marketing tactics such as app store optimization and app landing page creation leverages the profitability of the marketing efforts to a certain height, in-app advertising is another major and effective marketing method of promoting your app via posting interesting ads within other apps.

 

In-app advertising:

 

By opting In-app advertising, developers can simply avail an enormous platform to reach out to their app’s niche audience just where they tend to spend their maximum amount of time, i.e on smartphones and tablets. To procure highest profitable results, the goal should be to deliver ads that are as relevant and interesting as possible in order to witness maximum number of audience respond to the ad.

 

Developers can choose from a variety of In-app advertising solutions discussed below. These various types of in app ads are offered in different pricing models by some of the best mobile ad networks in the market, that would be discussed as well.     

 

Interstitial ads:

 

Interstitial literally means in-between. Interstitial ads can be placed between the transition points in the app. It could be during the launch, during the completion of levels if its a gaming app or as video pre-roll. They are comparatively more intricate and tend to be full-screen ads. Interstitial ads are considered more effective in terms of generating clicks compared to the banner ads, because they tend to easily grab the user’s attention. However, the frequency of these ads is a matter of question. As these ads are likely to take the users a bit away from their flow of activity, the users shouldn’t feel that they are being distracted too frequently or else it could end up affecting negatively rather.   

Banner ads:

 

Mobile Banner ads are one of the most common ad formats offered by the mobile ad networks. These are the ads that show up either at the top or bottom of the app screen. Banner ads are capable of communicating in no time, hence it is essential to make sure that the ads are effective enough to convey the message. These ads can be also displayed while operating the app activities.

 

Rich media ads:

 

Rich Media mobile ads tend to provide the best user experience to the users through multimedia experiences that is more than just displaying text, animations, pictures or videos. These Rich Media ads convey information much more effectively compared to the conventional banner ads. Moreover, the additional multimedia elements makes the ads even more attractive and catchy. Hence, it results in high conversions, click rates and engagement.

 

Reward/ Incentivised Ads:

Reward based ads aims to present the users with coupons or other offers for downloading the apps. You can bring in even more users just by offering them relevant coupons or rewards that can be redeemed by them immediately. 

 

App wall: 

 

App walls are basically single in-app interstitial that display multiple apps at the same time. Here, your app has to compete with many other similar or different apps as the audience will have many choices before selecting one. Hence it is essential that your app looks convincing enough to trigger more clicks as it is all that would matter to increase your app’s download numbers. 

  

Below are some of the common pricing models of these In-app advertising ads.These Pricing models glossary will help you understand the basic pricing terms. 

 

CPI (Cost Per Install) 

 

CPI that is Cost Per Install provides a great benefit to the developers where in they have to pay a certain amount only when the app is installed by a user.

 

CPM (Cost Per Mile)

 

CPM stands for Cost Per Thousand Impressions where the developers are suppose to pay a certain amount for every one thousand times their ad is viewed.

 

CPC (Cost Per Click)

 

CPC is a popular model that has already been exploited heavily by the web advertisers. Cost Per Click model is similar to CPI model. A set price is to be paid every time someone clicks on the ad.

 

To conclude, we would like to give you 3 useful tips on in-app advertising:

• Send ads with highest relevancy to your target audience
• Provide clear call to action within the ad
• Test what works best for you

Read More

Making a dedicated website for your app works as a strong marketing tool

Read on to know how an app landing page can optimize your every app marketing activity.

You are well aware of the fact that, being a startup app your potential customers will come across your product either through a suggestion or through a random marketing activity on the web that possibly has gone viral amongst many other activities. At the same time, your app’s presence in the app store is limited to the app icon, app description, some screenshots and thats it. Yes, your app has so many other things to show off to attract more people but how would you do that? Your app simply needs a well built platform in the form of a dedicated website. This website will then act as a platform for you to showcase everything and anything taking place around your app and its app marketing activities.  

 The app marketing tactics that can be accomplished with your app website are as follows:

 

• You have spent enough after press release writing service for app marketing. Linking those press releases to your website along with the app store URL will prove to be even more effective.
  
  
• Yes, you have taken crucial steps towards including the most emerging marketing tools and app demo video is one of them. Sharing it on your website can lead to even more shares across the web.

• Provide a feedback and contact form on the website. Keep this in mind. Your existing as well as potential customers are always willing to communicate with you. It could be either a complement or a complaint. Your job is to provide them a platform where they can pour out their thoughts. Yes, we agree that writing app reviews in the app store is one of the ways to communicate, but having negative feedbacks up there for others to read won’t do much good.
  
  
• Getting your app reviewed by the bloggers and journalists does make a difference and linking those reviews back to your website can do wonders. Every visitor coming to your app will know what the experts have to say and their take on your app will affect many decisions on a positive note.
  
  
• Hail Google Analytics! You would be definitely interested in tracking and knowing complete demographics of all the visitors that considered visiting your website. Won’t you? After all they pose as your potential customers and you would be willing to make further efforts to convert them into happy customers. Go ahead and know what have your marketing efforts ripped.
  
  
• Now, your app page on the app store is naturally going to witness large number of links. Too many websites consider gathering app store apps and thereby link back to them. While app store has greater authority to value and pass on the links, you can bring in more benefits by optimizing and linking to your own app website. So, the more number of links pointing towards your website denotes the proficiency of your content which can bring in better rankings in the search engines followed by more number of installs on the app store. Remember SEO is as important as ASO for your app's success.
  
  
• To sum it up, making substantial efforts towards app landing page creation means winning over the search engines and to provide another gateway to the users to reach out to your app.

 

Being a developer, your utmost goal should be to deploy the most effective and emerging app marketing tools within your app marketing strategies. And amidst the cut throat competition in the app market, it makes the finest decision to let the a prominent mobile app marketing company build an accurate marketing strategy for your app. As they can tell you what will work best for your app and which tools will make a greater difference in accomplishing your goals.

 

AppN2o is one leading mobile app marketing company that helps you create a profitable business model out of your app. AppN2o is a product of Openxcell Technolabs, a leading web development company that has been creating successful websites and apps for more than 4 years now. With their expertise in app landing page creation, they are capable of formulating a website for your app that demonstrates every little detail that would make the biggest difference to your app marketing efforts.

Read More