8 Feb 2014

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Android fares better in ASO with better localization

App Localization made easy for developers by Android’s professional localized service.

The app stores are witnessing tremendous competition between millions of apps in order to grab more visibility and thereby encounter good number of downloads. Hence, developers are now looking for effective methods that can aid them in reaching out to more and more number of potential users.

While we are already aware that Social Media is playing a major role in allowing the developers to spread the word through buzz marketing across various platforms, App StoreOptimization has emerged as one of the most efficient methods to driveincreased downloads. With that, app localisation being one of its critical variable, has now widened the developers’ prospects of targeting multiple countries by providing every feature of the app in localized languages.

In order to localize the app, it has to go through various tasks during its development process and a strategy planned in advance becomes essential. While it comes in as a major task for every developer, today Android SDK has to offer some affluent and easy to deal with key aspects of localizing the app. The Android SDK is extremely well designed to localize the apps. So what does it do?

Android is capable of loading the text and media resources from the project’s res’ directory. In addition to that, Android can also select and load resources from different directories, that are based on the current device configuration.

To let the developers translate the strings with an ease, Android offers professionalAndroid Localization Service. The system simply provides a translated resource file that is ready to be used in Android.

With that, the Android SDK also allows you the developers to localize images and images with text in just few simple steps.

Moreover, the google play store search has a backing of better search algorithms which enables it to produce more ASO specific results, which again proves beneficial for the developers.

The efforts laid in by Android to make the developers’ job simpler are evident, when we come across the detailed app localization tutorials published by Android. Developers can simply follow the guidelines and thereby effortlessly localize their app on Android.

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