Why Engaging Users to your App is a lot like dating them?

When your app, its description, its videos, screenshots or anything else you attached to make your app be more descriptive and understandable for users, becomes successful to convince users to install it, it means you convince a user for first dating. They will download your app, install it and play with it for the first time just like a first dating of your app with a user. Your hopes for second date will increase at the time of first dating or maybe the user will become agree to maintain a long term relationship with your app.

But it depends on app whether it convince user for upcoming dates or not at its first attempt. Well, there are three possibilities can take place during the first date.

• Users have obtained a good experience at first time and they end up with the planning for second date.
• Users become agree for a second date, but without much keenness.
• At the first date, they had a miserable time that they left the date within a half time and decided to never come back again.

Each Appreneur wishes to have the first possibility with their app which is quite difficult to achieve, even after having a great app. So, along with app marketing what efforts one must follow to increase the chances of first impression? Put the following efforts in front for first impression.

Factors Influencing First Impression

First impression of the app really matters, as that is the only chance for an app to convince users to carry on further. In app case, first impressions are dominated by following given factors.

• Design: A simple and appropriate design, serving a clear purpose of your app is what users want. They hate unnecessary designs and elements added to it. The users will agree with the useful behavior of app.

• Functionality: First screen of an app should reveal the whole functions, so that users can understand easily what the app does and why they should continue with it. Users should feel like they need a high class degree to be able to play with your app.

User Onboarding

Onboarding refers to inviting new users for a must have experience and put the best efforts to keep them active. Check out a few essential with user onboarding.

• Exclude the Tutorials from App: Onboarding and tutorials, both serve a similar purpose of making the users understand about the app. Still, it’s better to keep the tutorials aside, and try a good way to let the users know about the app.

• Showing is always better Than Telling: Don’t tell your users what they have to do, instead show them, how they can move further with the app. Guide them like a teacher explaining via graphics at the very first stage of using the app.

• Don’t be Overwhelming: Integrate the only features, users need, especially when it is their first time with the app. Reveal them the features they want so that your app can leave a long lasting impression on them. But don’t be ever overwhelming as it might confuse them for the app.

Commitment for Upcoming Dates

Users feel to be more engaged with apps, hooked with commitments. Determine the needs or expectations of users from your app and give them the same in the form of subscriptions, in-app purchases, etc. Or commit them that they will soon get what they are wishing of. Integrate commitments as the part of your app marketing campaign.

Slowly Fall More

As we have talked earlier to not to be overwhelming, but you can expose more and more in a slow manner. Keep on adding additional and advance features to your app, so that users always find something new and exciting. Use email notifications or push notifications to alert the users about new updates or upgrades. Not only updates, you should send them emails regarding the various uses of a single app or its benefits – one by one. Schedule your emails within every 2-3 weeks.

More Promises

Tokens, virtual currency, extra lives, offers, additional discounts, etc. there are many more things, you can offer through the app. Promise your users that you will give them such and fulfill your promises at a committed time.

Conclusion

Users try for new apps when they heard about them from their friends or they get impressed by reading the features of app. Many users expect to see the same features they had read on, when they first time use the app and being an app owner, it is your duty to fulfill their wish if you want to make them impress at a first date.

Image Credit: blog.usekahuna.com

Read More

How to Increase App Visibility Using Cross Promotion Methods

Mobile app marketing, an important part of app success, but can also be a time and money consuming process. Obviously, there are free ways to market your app like using social media, a beautifully constructed landing page, and so on, but as all you know that all of these freeways are less effective than paid ones and require too many efforts to reach the results.

Today, you will learn about a unique way to market your app at zero or little investment and fewer efforts. Cross promotion will cut your cost and efforts as well, giving you great results at the end.

What is Cross Promotion?
Cross promotion is a type of marketing where two or more companies are promoting one another’s product. In cross promotion, you have to partner with those looking to promote their apps – app developers, app marketers, appreneurs, etc. They will promote your apps on their preferred places, and in return, you will promote their apps at your preferred places. Cross promotion for applications works like an exchange offer. In most cases, it is free or sometimes people charge a little amount to do the same – probably less than those paid app marketing strategies.

Carry out some research on cross promotion as there are so many ways to cross promote your app, all are followed in a different way with a different set of rules. From the index of various cross promotion strategies, here are some great ways to implement the same with the effective set of rules.

Cross Promotion within Your Own Apps

Candy crush saga gives an option to play the other game if you want to achieve more lives to play more at a time. The same rule, you have to apply on your previously created app and newly created app. Your previous app is already available within the smartphones and sure, it has some features which users can unlock if they are giving something in return of it. Allow users to play with a new app, if they want to unlock some great features of old one. You can also insist them to post a feedback regarding their experience with a new app as it will improve your app visibility. This formula works more effectively with game apps.

Make sure that whatever image created to pop up the app in front of users, must be excellent enough to reveal the new app at its best potential.

Connect with other App Developers

There are many app developers, looking for the easy ways to promote their apps. You can easily find them out as some of them might be in your network and others will be in their network. Give them an exchange offer where you will promote their apps and they will promote your apps. In this way, you don’t need a single penny to invest in; all you need is some effective places where you can promote others apps and they get a real time result from it.

Other Methods

Other methods involve an approach to bloggers, website owners and ask them if they can keep a download link or images of your app if you give them something in return. Sometimes they demand for little money to do so or sometime they can demand for some tasks to be completed by you. For instance, many years ago Mass Effect 3 and Amular Reckoning enabled users to download the demo of one game to unlock the features of another game. Similar type of idea becomes more popular with the entrance of game apps and increasing craze of users for them.

Conclusion

In spite of providing instant and assured results, only 7% of total developers are using cross promotion methods. Well, it doesn’t mean that it’s a bad idea, but it’s a best idea most probably for game section. Some extra research needed for app developers with a different genre. An effective cross promotion is majorly depends on the beauty of splash screens – used for app promotion at different places. Studies say that app developers using cross promotion have 181,800 active users as compared to 76,600 active users with those, not using this method. It shows how much effective cross promotion is and how much it will rise in the upcoming years.

Image Credit: insidemobileapps.com

Read More