You might be wondering how 140 tweet characters only can work smartly for mobile app promotion?
Initially Twitter started as a SMS based service – generally SMS has limits of 160 characters. So, Twitter thought to limit its tweets up to 140 characters and keep 20 characters aside for username. This is the true and technical reason behind 140 characters limit. But later, the technique became the key reason of Twitter’s success because of which it raised many psychological reasons behind 140 characters limit schema.
140 characters create a perfect idea around the story. It’s like a title revealing what’s the story inside. Let’s understand this from Buffer and its recent tweet.
Initially Twitter started as a SMS based service – generally SMS has limits of 160 characters. So, Twitter thought to limit its tweets up to 140 characters and keep 20 characters aside for username. This is the true and technical reason behind 140 characters limit. But later, the technique became the key reason of Twitter’s success because of which it raised many psychological reasons behind 140 characters limit schema.
140 characters create a perfect idea around the story. It’s like a title revealing what’s the story inside. Let’s understand this from Buffer and its recent tweet.
Buffer wants to teach you tricks to live a successful daily routine. I didn’t read the whole post, but I know the purpose of Buffer. How? Its short and sweet tweet reveals everything about what’s inside. This is called the power of 140 characters limit.
Like Buffer, you can also build an idea of your app and spread it throughout the world. But you need to learn 4 Tweet hacks before you start experimenting with Twitter.
Like Buffer, you can also build an idea of your app and spread it throughout the world. But you need to learn 4 Tweet hacks before you start experimenting with Twitter.
1. Tweet for “Now”
Users visit Twitter to know what’s happening now in their favourite areas of interest. You can capture immediate users’ attention with words revealing what’s going on. While writing this article I searched for some type of “now” news – the below given caught my attention.
Apart from “Now” news, you can also grab attention by creating a feeling of urgency among users. “Hurry Up”, “Quick”, “Fast”, “Limited” are some words creating a sense of top priority among users.
Research says that these kinds of posts (Now & Urgency) can drive 36% lower cost-per-install and 9% higher conversion rate.
2. Message in a personal style
Including words like “you” or “your” will make your message seems personal to users. App marketers or regular tweeters claimed an 18% lower cost-per-install and 13% higher conversion rate with personalized tweets.
3. Set a specific tweet
A specific tweet is the one revealing an exact thing. It can be an offer, discount, deal or anything particular. You will see such types of tweets majorly from apps selling stuff.
Research shows the effectiveness of specific tweets – 26% lower cost-per-install.
4. Don’t Stick to Capitalization
Writing capitals can attract more users – believe me, that’s a myth. Analysis says something else. Research shows that including excessive capitalization leads to 58% higher cost-per-install and 36% lower conversion rate. So, it’s better to capitalize only one or two words in your tweets.
Conclusion
While making tweets, put all your focus on its words. These are just five hacks, you can explore more and more by seeing the tweets of your competitors and others like shopping apps, travelling apps or those selling stuff. Better tweets will promptly improve your ROI of app marketing campaigns. Optimization will help you improve Tweets and also make it sure that you are going through a right direction.
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