Apple to Introduce iAD to catch up in Mobile ad market.

Apple will be launching full-screen video iAds that would appear more like TV ads on the iOS devices. It definitely seems to hold a tremendous potential for Apple in the coming years. Read more.

Yes, you've heard it right. Apple has finally decided to make a noticeable move by introducing full-screen video iAds for apps on the iPhone and the iPad as reported by AdAge. Unlike the Apple’s traditional banner ads, Apple will be working on an entirely new concept of video ads that would automatically play full-screen.

These soon to be released iAd this year are described as interstitials. The developers would be able to incorporate these ads that would be played in between the levels of the games or at various transitions of an app. 

 

At present, there are few free-to-play apps that are already featuring similar third-party video ads. For instance, Draw Something app compels its users to go through a video ad just before allowing them to move on to the next level. While, till now Apple has permitted full-screen video iAds only on some iPad apps, it can be considered that these ads will be allowed on other iOS devices as well if we go by the recent report. 

 

It certainly seems to be a deliberate effort towards bringing iAd back to life which was first introduced in the year 2010. Back then, the sole purpose was to allow the developers to earn revenues on the iOS platform but the efforts of attracting developers to try their luck on earning revenues through iAd seemed to have gone in vain. Regardless of all those setbacks, Apple has consistently making efforts to bring a noticeable change to the iAd by delegating a new twist on iTunes Radio. 

 

As quoted by AdAge, “The in-app video ads may be a way for Apple to rekindle advertisers' interests in its fancy-but-flawed iAds. The ad product line was unveiled in 2010 with all the pomp and circumstance of a new iPhone, but they've struggled to gain traction in the market. Advertisers were initially asked to drop $1 million for the rich-media units, which more closely resemble a mobile microsite than a banner. That price tag has dropped to $100,000 over the years, even as Apple has added features like maps.”

However, Apple has been lenient about disclosing details like how they would be selling and pricing these Ads which again could be a way to further attract new advertising partners to collaborate with them. With the initiative of iTunes Radio, Apple has already managed to entice big advertising partners such as Pepsi, Nissan and McDonald’s. Certainly seems that Apple holds quite a potential to bring in considerable amount of cash. 

 

On the whole, Apple’s Ad sales that are currently lagging behind other companies like Google, are likely to revamp significantly in the coming years by earning revenues from existing iTunes Radio and the soon to be released video ads.

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5 Do's & Don'ts of Mobile App Marketing

While the competition in the app market is at its peak, it has become difficult than ever for the apps to grab maximum visibility that drives good numbers of downloads. With the increase in the use of mobile devices, the app business is rapidly shooting towards the greatest stature. However, this situation has indeed encouraged even more developers to plunge into the app industry, but certainly not without the solid backing of App Marketing. Developers can now avail mobile apps consulting services by hiring the best mobile app marketing company that can effortlessly formulate a flawless app marketing strategy. So which are those factors that are must-haves in the marketing strategy? And which are the ones that should be strictly avoided from being a part of the strategy? 

 

Here, we have listed some major Do’s and Don’ts of mobile App Marketing that every app developer should keep in mind:

• Thumbs up- Innovation should be the core idea behind the app

Developers must have already encountered the fact till now that people end up trying things that offer something new to them, something that they haven’t explored before. Let your app also be a result of an innovative idea that compels the users to explore it for its innovativeness. In order to form an app that is different from the rest, make efforts in the direction of incorporating unique features in the app. It can be done so by carrying out a thorough Mobile Apps Market Research. The insights gained will help in rectifying which idea will work in the market and which idea will fall apart.

• Thumbs down- Playing around with ideas of the popular apps leads to success

The existing popular apps are enough for an inspirational boost, but it is certainly a big no no to play around the same idea that worked in the market. The people are smart and they are even smarter in rectifying the flaws. It is sure that the imitation is not going to outshine the original app, even if it seems flattery at the first instance, it will reap no rewards as the mobile ecosystem cannot be duped either.

• Thumbs up- Viral Marketing is the key to witness large customer base

Yes, viral marketing is a crucial feature of app marketing that simply allows the developers to create buzz even before the app launch. Viral marketing enables the apps to make their presence felt effectively via various ways. It can be carried out on various social media platforms by producing an app teaser video and instigating contests that grabs attention. Usually, videos that evoke a sense of humor, supports a social cause or has a satire element in it tend to grab more attention. Moreover, it makes a cost effective strategy and also reaps rewards in certain span of time if implemented correctly. 

• Thumbs down- Submission of the app in the app store will drive visibility

If this is what you think as a potential developer, then you certainly need to come to terms with the reality. The app store is no more a place where people will end up finding your app randomly until and unless the app store search is pleased with your app’s performance and decides to project your app on the top. A responsible developer requires to optimize the app for the app store(profoundly known as ASO, App Store Optimization), which includes optimization of app title, app icon, app description, keywords, screenshots. If your app has fairly optimized features then it will directly make a major difference on its variables such as the rating of your app and the app reviews. 

• Thumbs up- Make sure your app has made it to its potential users

You have an effective marketing plan ready for your app but it goes ineffective if it fails to reach its target audience. Hence, make sure the app marketing strategy stands correct on precision targeting. Let us say you have made an app for doctors and medical persons, then your marketing strategy should precisely be targeting medical forums, blogs and pages where you can reach out to your potential clients. 

• Thumbs down- Releasing the app in one language drives enough visibility

If you aren’t aware, the android apps are downloaded every day by people from 190 countries. It has become indispensable to localize your app in more than one language if your aim is to gain visibility from across the globe. The idea is to allow maximum number of people to utilize the app in their language. By doing so, your app will apparently show up in the app store‘s search results of that particular region and thereby the app will be open to encounter maximum number of visibilities followed by downloads.

• Thumbs up- Release version updates on constant basis

Releasing newer versions at regular intervals that are focused on offering better functionalities every time, solves two purposes at a time. While you give one more reason to the existing users to stick to your app and explore the new features, the new version also becomes a source to attract more people. 

• Thumbs down- Stay rigid with the pricing aspect of the app

App monetization has evolved as an effective feature to attract more users. While paid apps are a passe, the ongoing trend is to offer your app with a strong monetization strategy. Free apps, free apps with ads, freemium apps, In-app purchases and incentivized apps are the newly formed app monetization strategies that are helping to generate enough cash out of the apps. Now, developers can be more flexible with the pricing aspect as they have an opportunity to experiment with these strategies and come up with a customized profitable business model for their app. 

• Thumbs up- Keep an eye on the App analytics

It is not only good but also an extremely wise decision to constantly keep a check on the analytics of the app. It allows the developers to know, which features are highly popular amongst the users, which factors are driving more downloads and which factors still have a scope of improvement. These insights simply helps to optimize the app and thereby reward the users with a great user experience by providing a seamlessly functioning app. 

• Thumbs down- Ignore user feedback

An app has full chances of losing its way to the top if the developers takes the feedback for granted. Judgments made by existing users make a set of unbiased reviews. By taking them into consideration, every developers gets an opportunity to improvise the functionalities of the app. In a way, positive reviews as well as negative reviews, both are effective sources to drive more downloads. 

Hire a professional app marketing service provider today. AppN2o is a prominent Mobile App Marketing Company that provides seamless App Marketing Individual Services. The company offers well-sorted Mobile App Marketing Packages.

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Things to Keep In Mind While Creating a Road Map for Mobile App Marketig

With the ongoing cut-throat competition to grab a niche place in the top charts, developers have now found a solace in deploying the best App marketing strategy for their apps. Certainly, formulating an effective app marketing strategy is a lengthy process of planning that demands thorough researches and analysis of some crucial factors, a foucused approach and a brilliant team to carry out the entire marketing practices.

Having said that, it is evident that the app marketing strategy will fall apart if it doesn't have a precise road map to follow. We have accumalated the most crucial factors that every developer should keep in mind while planning a road map. We have carefully placed those factors below two different segments, namely Pre-launch road map and Post-launch road map for app marketing.

Pre-launch app marketing road map:

• Know your target audience, as they are the key to create a successful app marketing strategy for your app.
  
  
• Analyze your competition in the market through accurate reserach as it guides you in dealing with your app.
  
  
• Identify your app's USP. This will be the key factor that you will be marketing to attract people.
  
  
• App Name, App Icon, App description, Screenshots, Keywords- Treat them as your weapons. Optimize these features in order to allow the app store to suggest your app in the search engine. App Store Optimization is the key to witness greater visibility in the app store.
  
  
• Localize your app; it is must if your aim to target large mass from across the globe.
  
  
• Select the right categories for your app.
  
  
• Choose the best monetization plan for your app as it levarages your app's engagement rate.
  
  
• Create a Website for your app. People treat the app website as your app's visiting card; make it a complete source of information.
  
  
• Make an effective teaser video and make sure it is good enough to trigger clicks on the share button.
  
  
• Formulate a Media Plan. Distibuting effective Press Releases at the best publication platforms will drive Media Presence.
  
  
• Do not miss out on targeting any Social Media platforms.
  
  
• Getting a Pre-launch feedback is a must. Analyze the recieved reviews and count them in your optimization strategy.
  
  
• Your launch party should make a news in the market.

Post-launch app marketing road map:

• Publish a Post-launch Press Release and announce your launch on forums.
  
  
• Begin tracking your success path. Find out the sources that are gernerating more visibilities for your app.
  
  
• Work on your app's engagement strategy.
  
  
• Provide a refined customer support to your users.
  
  
• Make best effrots to drive downloads through Social Media.
  
  
• People love special promotions. Make it a part of your marketing strategy.
  
  
• Implement an effective advertising mix: It could be mobile adversting, banner ads, Pay Per Click advertising or social media advertising.
  
  
• Let the best bloggers and publishers in the market talk about your app.
  
  
• Push your users to post reviews.
  
  
• Take special note of negatvie reviews and work on those aspects.
  
  
• Release new versions with better functionalities on regular basis- your activeness triggers activities at the user's end.
  
  
• Keep a constant track on the user activities, analyze the features that triggers better engagement rate and those that still have a scope of improvement.
  
  
• Analyze and optimze your monetization strategy by conducting ROI analysis.

Get the best app marketing assistance from AppN2o. AppN2o is a prominent app marekting service provider. Get to know its profound marketing knowledge and excellent marketing strategies today by inquiring on info@appn2o.com. 

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