What plays a
major role in app visibility at app stores? Keywords, localization, price range
and the most important – reviews. Opinions and reviews by users increase the
visibility of your app, its search results and also boost up your mobile app marketing strategies. To make
your app crop up in the crowded app stores, you need hundreds of positive
reviews or opinions from users. Getting reviews is quite easy, but acquiring
positive reviews is quite tough. You can’t force users to write reviews. Instead,
you can take some actions to increase the number of reviews on the app store.
1. App Localization
App localization is a process of targeting specific countries
or specific markets for your app. App developers can easily boost their app reviews, downloads, and revenue
with the help of localization. App viewers are coming from different countries
with different languages. Only 8% of the world speaks English as their native
language. Suppose your app is only available with English language, you will
get reviews only from 8% people of the whole world. To localize an app, you
must avail it in different languages. Concentrate on the countries from which
you think that people are visiting the most and avail the app in their native
language.
2. Ask Nearby People
for Reviews
Unless your app becomes widely popular, it is hard to get
people to review the app. But there is one step you can take towards the beginning
of your app visibility. Ask the people closest to you to post reviews for app
like friends, families, relatives, etc. Their positive summaries will invite
others to have a try and post their own opinions. This is the best way to add
credibility to your app and enhance its reputation in app market.
3. Activate Customers
Using Social Networks
Keep your communication gateways open all the time to stay
close with your customers and their smartphones. Not always users remain active
in your app. Sometimes after using an app for one time, users forget about it.
To remind your inactive users, send them a message related to app update or any
other announcement (better to offer a new benefit to them within an app). Tell
them to give a try to your new update and report their experience in the form
of reviews.
4. Feedback Reminder
Motivate users by developing a feedback reminder which reminds
them to post reviews. Create a reminder in such a way that when the user starts
your app, a pop up window should launch, telling him to post an opinion
regarding the app experience he received. Remember one thing that a pop up
window should not irritate users by asking them again and again. It must launch
after 10 or 20 days of app download. Asking for opinions will add value to your
customers and in turn, an increase in app reviews.
5. Exchange Reviews
with Others
You are not alone who want reviews, there are many
developers grappling for the same. Coordinate with the developers who can give
and receive from you. Ask them to review honestly on your app and in return,
give them review on their app. In short, give them an exchange offer. A meaningful
feedback from developers will add a great value to your app as they deeply
understand what mobile app is and how its software works.
6. Be a Follower of User’s
Advice
Users post review in two situations: 1. when they are extremely
happy with your app and 2. When they have a serious complaint for app. To
continue the success of your app, you must recognize what problems users are
facing on and how to fix them. Which additional features are needed by users
and which features are useless or needed to eliminate. Finding the solutions
and implementing them is a quick way to turn negative reviews into positive
ones. This will also help you maintain a long term relationship with users.
Conclusion
