Things to Keep In Mind While Creating a Road Map for Mobile App Marketig

With the ongoing cut-throat competition to grab a niche place in the top charts, developers have now found a solace in deploying the best App marketing strategy for their apps. Certainly, formulating an effective app marketing strategy is a lengthy process of planning that demands thorough researches and analysis of some crucial factors, a foucused approach and a brilliant team to carry out the entire marketing practices.

Having said that, it is evident that the app marketing strategy will fall apart if it doesn't have a precise road map to follow. We have accumalated the most crucial factors that every developer should keep in mind while planning a road map. We have carefully placed those factors below two different segments, namely Pre-launch road map and Post-launch road map for app marketing.

Pre-launch app marketing road map:

• Know your target audience, as they are the key to create a successful app marketing strategy for your app.
  
  
• Analyze your competition in the market through accurate reserach as it guides you in dealing with your app.
  
  
• Identify your app's USP. This will be the key factor that you will be marketing to attract people.
  
  
• App Name, App Icon, App description, Screenshots, Keywords- Treat them as your weapons. Optimize these features in order to allow the app store to suggest your app in the search engine. App Store Optimization is the key to witness greater visibility in the app store.
  
  
• Localize your app; it is must if your aim to target large mass from across the globe.
  
  
• Select the right categories for your app.
  
  
• Choose the best monetization plan for your app as it levarages your app's engagement rate.
  
  
• Create a Website for your app. People treat the app website as your app's visiting card; make it a complete source of information.
  
  
• Make an effective teaser video and make sure it is good enough to trigger clicks on the share button.
  
  
• Formulate a Media Plan. Distibuting effective Press Releases at the best publication platforms will drive Media Presence.
  
  
• Do not miss out on targeting any Social Media platforms.
  
  
• Getting a Pre-launch feedback is a must. Analyze the recieved reviews and count them in your optimization strategy.
  
  
• Your launch party should make a news in the market.

Post-launch app marketing road map:

• Publish a Post-launch Press Release and announce your launch on forums.
  
  
• Begin tracking your success path. Find out the sources that are gernerating more visibilities for your app.
  
  
• Work on your app's engagement strategy.
  
  
• Provide a refined customer support to your users.
  
  
• Make best effrots to drive downloads through Social Media.
  
  
• People love special promotions. Make it a part of your marketing strategy.
  
  
• Implement an effective advertising mix: It could be mobile adversting, banner ads, Pay Per Click advertising or social media advertising.
  
  
• Let the best bloggers and publishers in the market talk about your app.
  
  
• Push your users to post reviews.
  
  
• Take special note of negatvie reviews and work on those aspects.
  
  
• Release new versions with better functionalities on regular basis- your activeness triggers activities at the user's end.
  
  
• Keep a constant track on the user activities, analyze the features that triggers better engagement rate and those that still have a scope of improvement.
  
  
• Analyze and optimze your monetization strategy by conducting ROI analysis.

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