Why Engaging Users to your App is a lot like dating them?

When your app, its description, its videos, screenshots or anything else you attached to make your app be more descriptive and understandable for users, becomes successful to convince users to install it, it means you convince a user for first dating. They will download your app, install it and play with it for the first time just like a first dating of your app with a user. Your hopes for second date will increase at the time of first dating or maybe the user will become agree to maintain a long term relationship with your app.

But it depends on app whether it convince user for upcoming dates or not at its first attempt. Well, there are three possibilities can take place during the first date.

• Users have obtained a good experience at first time and they end up with the planning for second date.
• Users become agree for a second date, but without much keenness.
• At the first date, they had a miserable time that they left the date within a half time and decided to never come back again.

Each Appreneur wishes to have the first possibility with their app which is quite difficult to achieve, even after having a great app. So, along with app marketing what efforts one must follow to increase the chances of first impression? Put the following efforts in front for first impression.

Factors Influencing First Impression

First impression of the app really matters, as that is the only chance for an app to convince users to carry on further. In app case, first impressions are dominated by following given factors.

• Design: A simple and appropriate design, serving a clear purpose of your app is what users want. They hate unnecessary designs and elements added to it. The users will agree with the useful behavior of app.

• Functionality: First screen of an app should reveal the whole functions, so that users can understand easily what the app does and why they should continue with it. Users should feel like they need a high class degree to be able to play with your app.

User Onboarding

Onboarding refers to inviting new users for a must have experience and put the best efforts to keep them active. Check out a few essential with user onboarding.

• Exclude the Tutorials from App: Onboarding and tutorials, both serve a similar purpose of making the users understand about the app. Still, it’s better to keep the tutorials aside, and try a good way to let the users know about the app.

• Showing is always better Than Telling: Don’t tell your users what they have to do, instead show them, how they can move further with the app. Guide them like a teacher explaining via graphics at the very first stage of using the app.

• Don’t be Overwhelming: Integrate the only features, users need, especially when it is their first time with the app. Reveal them the features they want so that your app can leave a long lasting impression on them. But don’t be ever overwhelming as it might confuse them for the app.

Commitment for Upcoming Dates

Users feel to be more engaged with apps, hooked with commitments. Determine the needs or expectations of users from your app and give them the same in the form of subscriptions, in-app purchases, etc. Or commit them that they will soon get what they are wishing of. Integrate commitments as the part of your app marketing campaign.

Slowly Fall More

As we have talked earlier to not to be overwhelming, but you can expose more and more in a slow manner. Keep on adding additional and advance features to your app, so that users always find something new and exciting. Use email notifications or push notifications to alert the users about new updates or upgrades. Not only updates, you should send them emails regarding the various uses of a single app or its benefits – one by one. Schedule your emails within every 2-3 weeks.

More Promises

Tokens, virtual currency, extra lives, offers, additional discounts, etc. there are many more things, you can offer through the app. Promise your users that you will give them such and fulfill your promises at a committed time.

Conclusion

Users try for new apps when they heard about them from their friends or they get impressed by reading the features of app. Many users expect to see the same features they had read on, when they first time use the app and being an app owner, it is your duty to fulfill their wish if you want to make them impress at a first date.

Image Credit: blog.usekahuna.com