A gift-given season is ahead and 91% of people have already
decided to make their purchase via mobile app. Another 96% of users have decided
to browse their products for next purchases via mobile app. It means, soon, app
stores will become cram-full with a massive traffic and tons of app requests.
As soon as the holidays arrive, the users will boot up, get-up-and-go to the
app stores to have a great app collection to pass the holidays.
A Flurry report says that during Christmas days of 2013, an
increase of 91% has been notified in app downloads which is very high as
compared to other days or the first half of December. For December 2014, estimations
and expectations are quite higher as compared to last year because of big
breaks of apps with supplementary user benefits. Thus, it will prove to be a
wonderful season with a phenomenal opportunity for app makers, app publishers
and app marketers.
However, app developers and marketers are required to cover
the wide area of key considerations during such season. One of the notable
matter is the shutdown of Apple iTunes Connect during Christmas holidays due to
which new app versions will not be released and users will not be able to get
an updated version. So, it’s a perfect time to learn about how to prepare app for the holidays. To make your apps perfect for the
holiday season, few tips are assembled here, which may prove to be a useful
advice for you and your app.
Start Your Planning
for App Version and Pricing Updates
As you will not be able to add any version or make changes
to your app, once the iTunes Connect Shutdown, so it’s better to start the plans
and implement them before the holidays. If you have another app development idea for next version
or want to update the app pricing policy, this is the right time to put the
thinking into action.
Garnish as Per the
Occasion
When you pay a visit to the retail store during the end of
the November or the whole month of December, most of times you will hear the
music which is played to inspire your purchase decision and revisit intention.
You have to apply a similar trick at your app. Instead of music, integrate some
holiday themes to delight the users’ eyes, to increase their engagement and to enhance
the click-through rates.
Don’t compromise on pricing
associated with your business goals
It’s good to give discounts to grab a huge audience, but
make sure that your discounts are not affecting your business goals. You must
utilize holiday season to earn a good amount of profit, make sure that you are
not going on a reverse side. Calculate your metrics before applying any
strategy to see the estimated profits. With this, you will become able to plan more
perfectly without comprising your basic profits.
Empower the First
Impression
During the holiday season, the lucky are those app
developers whose apps impress the users at a first glance. They are rewarded
with customer loyalty and retention just because of the impressive first
impression. You can also enable your app to leave a long lasting impression on
the user’s mind by empowering the tools that solves almost all issues of users.
In short, you have to engage your customer’s by resolving their questions and
helping them in the best possible manner.
Carry on with your
campaign
Don’t stop when the holidays come to an end. Keep going on
with your campaign as after Christmas, New Year is the next celebration event
of users when they might expect something from your app.
Many consumers are planning to buy a new device on this Christmas and they are looking for apps they will downloads when they hold the device in their hands. Keeping apps ready is necessary so that when users are searching for some interesting one, your app must grab their attention to be the first app of their new device.
