I think you took a big break from SEO stuff after entering to the world of app marketing. It’s the end now, you have to come back from that break and again adopt SEO to add it with your app marketing techniques. Don’t recall those old techniques as it is an SEO for apps not for websites. One thing that remains common is those scary updates that you have to bear again with your in-app SEO tactics. Here are glimpses of recent update affecting the ranking of apps.
Don’t get afraid of updates as you have to adopt SEO compulsory to improve the exposure of your app. With in-app SEO, new techniques like app indexing and deep linking are entered to this new brave world. Let’s have a brief discussion on that.
App Indexing
Traditional hyperlinks don’t work for mobile apps because of which Google’s engineers turned to App Indexing API (Application Program Interface – a set of routines, protocols, and tools for building software applications. It’s a plug-in allowing programmers to communicate with applications).
App Indexing allows developers to deep link content within apps and send this data to Google. Let’s understand the same definition in different way from Google itself:
“App Indexing helps you engage your app users and increase app installs directly from Google Search. This means that mobile users who have your app installed will be able to open content deep in your app directly from Search results, and Android users who do not yet have your app installed will be given an opportunity to do so.”
To know more about App indexing must refer to this video from Google’s developer’s blog.
To know more about App indexing must refer to this video from Google’s developer’s blog.
Deep Linking
We all are a bit familiar with deep linking – it is something that connects you with a piece of searchable web-based or app-based content.Till today, we have seen deep linking within websites (one website connects you with another website via URLs). But in app, the concept is quite different. It works like connecting one app with another app via URI (uniform resource indicator). URI works like URL, the only difference is it connects apps with other apps while URLs connect websites with other websites.
Relevant Marketing
Again, relevancy is prior for brands with mobile apps when it comes to marketing. Deep linking is a key part of SEO. You have to use it efficiently at the right time with the exact content users are looking for. While doing in-app SEO with deep linking, you have to focus on three goals: improving user experience, speed-up sales, and strengthening brand loyalty.Closing
App indexing, deep linking and relevant marketing are first steps of in-app seo. More tactics will be introduced in future with more updates from Google. Till then, keep on trying to search more about new app marketing techniques and make all of them secure from upcoming Google updates for app rankings.
