8 Classy Tactics To Put a 5-Star Crown On Your App

App marketers don’t have time to look after at user ratings and the worse is: they don’t work hard to get 5 star ratings. For some marketers, getting 3.5 – 4 star ratings are enough to get ranks on app store. But let me remind you that first choice of users is the app that has 4.5 – 5 star ratings.

User ratings can impress or depress prospective users. If user ratings are high, app has more chances to get a place in smartphone or if they are low – reverse results. Therefore, it’s actually a big deal to struggle hard for 5 star ratings.

 

Follow these 8 tips to improve your user ratings and influence your prospective app users.

1. Follow the Negative Reviews 

Marketers and developers often close the doors of hope by seeing negative reviews. They generally stop working on their app. Negative reviews are something that you should take positively and follow them. Think them as your success ladder than you must climb up.

Response your users on their negative feedbacks and make them believe that their issues will soon be resolved. Doing such will make them feel how much important they are. They will love to remain in touch with your app and wait curiously for your next update.

2. Respond to Reviews on time 

There is a perfect time to response users because not only it influences your current users, but also your future users. As numerous users are there, so responding each one on time might be difficult. Better to use tools that will bridge a perfect time between reviews and response. LaunchKit and AppBot will help you with this. 

3. Ask for Acceptable Reviews

Don’t bombard your users with pop-ups at least at their initial stage. Leave your users with app for one week after they download it and then start asking them reviews. I bet these pop-ups will be acceptable. Just make sure that asking for review is limited.

4. Give them an Easy-to-Reach Way

Why some users post positive reviews and some post negative reviews? Users with positive reviews are satisfied users. And users with negative reviews are dissatisfied users – they are the users who want to reach you to get their app issues solved. Build a way for them so that they can reach to you as soon as possible. Solve their problems and make them satisfied with your app. 

5. Net Promoter Score (NPS) Surveys

Integrate NPS surveys with in-app messaging to help developers get valuable data using which you can improve your future app marketing campaign.

6. Don’t be in a hurry 

Accept the fact that no one likes to get disturbed while playing with app. It is essential to have feedback from users, but it is not essential to get it on the day when users are new to your app. Give them time to get familiar with the app and then you can proceed with your review asking process.

7. Route to Social Media

Social media is a strongest generator of app reviews. Maximum app users like to share their experience with friends on social media platforms. It’s obvious if you are looking for genuine reviews, social media is a best choice to go for. Provide an avenue of social media platforms to your users where they can share your app easily and freely. 

8. Run a Blogger Program

An authentic blog written by a genuine blogger is a biggest influencer. Users love to read deeply about the benefits of app and how it will help them to ease their life. The only problem is you have to find out those passionate bloggers who write about apps like a message to the world.

 

Bringing it all together 

There are a million+ tactics to get users for app reviews. But they should be followed in an effective way; otherwise they may turn the situation worse. So, it’s up to you to follow each trick with utmost care.

Read More

6 Tips to Create an Ultimate Mobile Game Marketing Strategy

If you are thinking that you have made a ground breaking mobile game and you don’t need any strategy to make it popular, make sure you are walking in a wrong direction with right resources. Mobile app marketing is must for every newly built or old app and mobile game. Marketing delivers the letter of your mobile game directly to users’ like a postman. If a mobile game doesn’t have any marketing strategy that means it is not exist. This is because ranking in app store is probably typical with million+ apps and games.

 

Still if you want to experiment with your marketing free game, you must get results if it’s better, but you have to wait a lot – around 1 year or long and if you want results fast, then you can deal with the following steps.

1. Launch it as a service

Don’t launch your game as another game or app at app store. Launch it like a service for users. A few days before launching, talk about it with your audience via any network like social media. Create a loyal audience that instantly download your game as soon as it enters the app store.

2. Right Business Model

Basically there are three types of business model: freemium, free game with in-app purchases and premium. It would be better to choose your business model from the beginning of your app development process as last-minute decision may not be perfect for your game.

3. Targeted Audience

You have to struggle to find your targeted audience. First answer one question: Who can play your game? Kids, teenagers, adults, aged or all? Find your game-relevant audience and start studying them. This is the most approved way to nurture users’ needs and get better results. You can take help from users’ behaviour stats to design your game in a way that they like the most and to insert the features that they appreciate the most.

4. Choose Your App Stores Wisely

If you want to open the doors of revenue fully, you should choose a right platform for your game. Apple Play Store, Google Play Store, Amazon App store, etc., search for all and determine which platform can grab maximum audience for your game.

5. Geographic Research

May be a specific region is waiting for a game similar to yours. Game shows its best results when it reach to the place where the demand is more.  So, I think research for a particular country is not a bad idea especially when it has chances of making your game popular.

6. Marketing Means

Social Media, PR, TV, Radio, News, Review Sites, etc., whatever can promote your game, you should contact them all. These are the most effective sources of promotion.

If your game is still developing and take some more days to get ready, instead of resting, you should start research on topic I have mentioned above. This will reduce your burden and confusion as well at the time when game will be ready to launch. You will have more confidence to bring your game in front.

Read More