A picture is worth a thousand words; imagine what it would be for a video. May be 10,000 words. You have your app, its screenshots, images, and contents. Now the time is to make a video of app and spread it throughout your connections.
In this post, we have collected 5-5 of video, means 5 tips on how to create a video and another 5 tips on how to use it for app promotion.
In this post, we have collected 5-5 of video, means 5 tips on how to create a video and another 5 tips on how to use it for app promotion.
5 Techniques to Create a Killer App Video
1. Your Audience and Video Purpose
- Who will watch your video
- How will you create a video which can serve its purpose as well as impress your audience?
Ask these questions from yourself or your video makers. You will definitely reach to some good results.
2. First Script, then Video
Creating a video without making the script first is like going off the deep end without learning how to swim. If you prepare a script first, you will get an exact idea of what you are creating for your audience or you will also come to know about: is your video script is worth for your audience? While making a script, don’t forget to ask the two questions given in #1.
3. Short and Sweet
Users can’t digest more than their capacity. Once they get bored of your video, it takes a second for them to close the video and divert the mind on something short and sweet. Minimize your app video size as short as possible and to the point as well, like a spot of a minute or less, for instance.
4. Pure and Simple
We don’t mean here that you will create a dusty video. With pure and simple, we mean to video with basic essentials and simple to understand. Keep your video away from complications; otherwise users will break up with it (i.e. they will not be interested to see it.
5.Only Critical
A one minute or less video is a challenge. You have to keep critical in it and kick off waste from it. Then only, you can at the end make a useful video that is worth of a one minute time wasted by users.
We don’t mean here that you will create a dusty video. With pure and simple, we mean to video with basic essentials and simple to understand. Keep your video away from complications; otherwise users will break up with it (i.e. they will not be interested to see it.
5.Only Critical
A one minute or less video is a challenge. You have to keep critical in it and kick off waste from it. Then only, you can at the end make a useful video that is worth of a one minute time wasted by users.
After Making Video, It’s Time for Marketing with 5 Simple Steps Ahead
1. Find Out Platforms
Youtube, Vimeo, Daily Motion, and a lot are there with gates open for video promotion agencies. Search on web for such sites, put your video on them and leave the rest on audience.
2. Turn to Social Media
Once you are done with video platforms, turn to social media and share your video among your circles. The more people you are connected, the more viewers you will get. Put a short video description of one line, so that users get an idea of what they will see within it.
3. Contact Bloggers, Journalists and Influencers
One habit of bloggers, journalists and influencers is they love to see videos and describe their experience in words. That’s why you have to contact them, and let them see your video, so that they can create a post of impressive words for your app.
4. Cross-promotion
Exchange your app video with others. There are video marketers like you, looking to promote their own video. Give them yours, take theirs. Market their video in your social circles and let them market your own video in their social circles.
5. Participate in Awards, Contests and Other Pitches
Crowd of Influencers is more in events like contests and awards. You can find them easily in such events and show your app with its video to them. If they are interested to know your app, they are also interested to spread the words of your app.
2. Turn to Social Media
Once you are done with video platforms, turn to social media and share your video among your circles. The more people you are connected, the more viewers you will get. Put a short video description of one line, so that users get an idea of what they will see within it.
3. Contact Bloggers, Journalists and Influencers
One habit of bloggers, journalists and influencers is they love to see videos and describe their experience in words. That’s why you have to contact them, and let them see your video, so that they can create a post of impressive words for your app.
4. Cross-promotion
Exchange your app video with others. There are video marketers like you, looking to promote their own video. Give them yours, take theirs. Market their video in your social circles and let them market your own video in their social circles.
5. Participate in Awards, Contests and Other Pitches
Crowd of Influencers is more in events like contests and awards. You can find them easily in such events and show your app with its video to them. If they are interested to know your app, they are also interested to spread the words of your app.
Last-Minute Thoughts
At last, again, we would like to recall the real importance of video for app marketing. Video is a unique and powerful way to explain your app to the world. It tells them why they actually need your app or it serves the key purpose of your app. Neat, clean and to the point video is more efficient than long, boring video. So, make it, shake it and promote it.
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