Top 6 Models to Monetize Your Mobile Ads

Mobile App Monetization

You probably have heard about mobile app monetization – monetizing app to generate revenue. Here, we are talking about mobile ad monetization – monetizing mobile ads to get the ready-to-buy users. It simply means implementing effective mobile ad strategies to convince the users to click the ad and complete the task.
 

With the increasing competition in the mobile advertising space, app marketing experts are gaining deeper knowledge of mobile purchase behavior of users and marking the tipping point to make the mobile ad strategies more effective. From various strategies, here we have focused on monetization models – mobile ad platforms used to deliver a huge variety of ads to the users.

1. Banner Ads

You can occupy the top or bottom space of the app to display your ads with the help of banner ads. When users are in a mood to search something new within the app, they will come to your ads, click them and download a new app or watch a video or whatever the ad is for.
Banner Advertising Platforms: Apple’s iAd, Google’s AdMob

2. Interstitial Ads

The name is quite confusing, but its concept is clear to understand and implement. Interstitial Ads occurs at some specific point like the ad appears at the beginning of the app or at the end of level completed on game app. 
Interstitial Advertising Platforms: TapJoy, RevMob, Flurry

3. Rewards Ads

Rewards Ads are used to offer rewards to the users if they complete any task. You can grab users by offering reward points, deals, discounts, coupons, freebies, etc., via reward ads. Like Interstitial Ads, Reward Ads also occur at the particular point, for example, if the user completed a hard level of the game, a pop-up message will occur, displaying some rewards like freebies or a discount on a meal in a nearby restaurant.
Rewards Advertising Platforms: Kiip, Avocarrot

4. Offer Walls

These types of ad models are for Unity game makers or marketers. Using offer walls, you can give an option to users to buy virtual goods of the game in exchange of real money or complete some action within the game to enjoy the virtual items free of cost.
Offer Walls Advertising Platforms: TapJoy, StartApp, Fiksu

5. Notification Ads

Notification Ads capture immediate attention of users even if they are not active on your app. These Ads are mostly to remind users about the app, pushing them to come back or letting them know about the newly introduced updates.
Notification Advertising Platforms: AirPush, LeadBolt

6. Native Advertising

Native Advertising is used by content based app where they can display ads on the news feed. Facebook is a good example of native advertising as it is showing ads as a part of the news feed and doing pretty well.

Native Advertising Platforms: AdRoll, Sharethrough, PubNative

Selection of a mobile ad model depends upon the quality, user engagement and content of the app. Research first before you choose any model and try to understand the best suitable model for your app. Right choice will boost your mobile app monetization campaign towards the way of success, but the conditions would be reversed with a wrong selection. So, better to spend a good amount of time on research.