Why some mobile game developers get hoards of downloads and why some remain limited to 500-1000-10,000 downloads? Most of times, you will hear the common answer: they built better than you. If you believe it, then leave the ground and if you don’t believe it or still have confidence that your game app is competitive in front of others, then admit it that you don’t use powerful app marketing services to promote your app.
Do you want to know about those app marketing services used by top mobile game developers? Let’s get started....
1. Ad Platforms: Game developers are using different ad platforms to promote their game.
- User Acquisition Ad Platforms: Facebook, Google, AdColony, Fiksu, NativeX and Chartboost – According to John Koetsier, VentureBeat.
- Cross Promotion Ad Platforms: Chartboost, Tappx, Appflood, LunarAds, Appnext, etc.
- Affiliate Distribution Networks: Mobyaffiliates, Yeahmobi, AppLift, Tapgerine, MobPatner, etc. You can find more within the list.
2. Install Attribution: Attribution refers to measuring user events like number of app installs, repeated app launch, level of completion, in-app purchases, etc. You have to measure them all to know where your game app has reached and where it needs to reach. Tools like Appboy, Appfireworks, etc., help you achieve proper analysis and in turn, great results.
3. In-App Analytics: You have to recognize users’ behaviour towards your game. Which part they like the most, which part throws them away from game, where they get stuck for a long time and finally leave the game or uninstall it? All these questions matter more for game developers because they can make changes as per their users’ desire. To identify your users’ behaviour, you need help of in-app analytics tools like Apptamin, Localytics, Flurry, etc. These tools will let you dig the depth of users’ behaviour and make changes accordingly.
4. Community Engagement: There are some tools which help you get directly engage with your game users like Netmera, Mobiledonky, Interakt, etc. These tools provide you different ways towards your users.
These tools help developers to maximize the chances of mobile game success. If you have good number of downloads with your game app, then also you need these tools to maintain the traffic numbers for the time app exist.
Apart from these tools, developers follow numerous ways to welcome users via mobile game marketing. They personally engage with users via various social networking and forum discussion sites. They promote their game on those networks where users are seeking to play something different. They keep a constant eye on users’ reviews, ratings and feedbacks to make necessary improvement in their game. Efforts list of game developers is quite big to mention in a single blog. At present, we have this much, but we will keep you updated with the best tools.
3. In-App Analytics: You have to recognize users’ behaviour towards your game. Which part they like the most, which part throws them away from game, where they get stuck for a long time and finally leave the game or uninstall it? All these questions matter more for game developers because they can make changes as per their users’ desire. To identify your users’ behaviour, you need help of in-app analytics tools like Apptamin, Localytics, Flurry, etc. These tools will let you dig the depth of users’ behaviour and make changes accordingly.
4. Community Engagement: There are some tools which help you get directly engage with your game users like Netmera, Mobiledonky, Interakt, etc. These tools provide you different ways towards your users.
These tools help developers to maximize the chances of mobile game success. If you have good number of downloads with your game app, then also you need these tools to maintain the traffic numbers for the time app exist.
Apart from these tools, developers follow numerous ways to welcome users via mobile game marketing. They personally engage with users via various social networking and forum discussion sites. They promote their game on those networks where users are seeking to play something different. They keep a constant eye on users’ reviews, ratings and feedbacks to make necessary improvement in their game. Efforts list of game developers is quite big to mention in a single blog. At present, we have this much, but we will keep you updated with the best tools.
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