6 Feb 2015

// // Leave a Comment

5 Reasons for a mobile app failure

A great idea is the beginning of creation of exclusive app, but it is not the only factor on which the mobile app success banks on. Due to the fact that there is an app for almost everything, there are more chances to get less response or bad response or no response from users. App makers are familiar with the things they should include, but they don’t know about the things they should exclude while making an app.

Hoards of apps is not the reason for mobile app failure. On second thought, the reasons are those matters which app makers failed to avoid during app development process.

1. Undetermined Targeted Audience: You are making an app for your users, how you could avoid them just because being busy with your app development work. Determining users should be your prime step before you move ahead for app development. Avoiding users lead you to avoid the key features, your users actually expect from your future app.

2. Plethora of Features: For a single problem, users are looking for a single solution. Too many solutions confuse them for which one they should go for. Keep your app limited to a single solution that serve as a problem solver for users. Put your efforts on easy ways to utilize such solution within the app, for instance, a single touch should be more than enough to get the problem solved.

3. Poor Marketing:
Many app makers think that their million dollar app idea is just enough to trap the users. In faith of this myth, they avoid marketing efforts or not paying a better attention on it. As a result, poor marketing turns into a big reason of failure, in spite of building a triumph app.

4. Shutting Eyes on Feedbacks/Suggestions: Your app may be a shell of something unique, adventurous, great, interactive or whatever you call a masterpiece. Never close your eyes when the users send a feedback or suggestion on app. Think about the users who had given their precious time for the sake of app improvement. A secret of app improvement must be hidden behind the user’s feedback or suggestion. Find it out.

5. Pushy Strategies:
Users are sensitive, they get easily irritated with the again and again pop-ups, pushing them to download the app. This step puts the wrong impression on users, laying them not to return back to the particular source where the pop-ups are placed.

Your app is a small form of your business or your creative idea. You are investing money to get the most out of your app. Listing what to do is good, but staying away from what not to do will put you in danger of getting nothing in hands. Keeping a constant eye on both the sides of the coin will minimize the odds of risk and maximize the slots of success.

0 comments:

Post a Comment