However, bringing a mobile app to the marketing strategy is
a lot more than just integrating a mobile-friendly version of your business. Heaps
of work goes on while creating a mobile app that meets the business
requirements and consumers’ needs. But, how to put a finishing touch on such
goal? This blog is all about the challenges and efforts used to face them when
you have a mind for mobile app marketing
strategy.
The Biggest Challenge
Every user has a different behaviour when it comes to mobile
and its apps. Not all will remain engaged with the app, not all will leave the
app after one time usage. You will get the real benefits from users who remain
engaged with the app for a long time. Studies reveal that 20% of total apps are
used only once and you have to do the best to keep your app away from such
stats.
The biggest mistake industries are doing is that they are
trying to make a replica of website in the form of app. An app is a small
version of your business not your website. Make it like mobile friendly
software and keep it best for mobile user experience. Furthermore, the
following five tips will help you create a fresh, modern and responsive app
experience for your users.
1. A Mobile
Perspective
An app should not be a mixture of features; it should be a
frame of what users want and how to serve them seamlessly on mobile via app. Start
counting the characteristics of your favourite apps and use them again, you
will find that they are so reliable and smooth to use. The same approach must
be present in your app to keep the users engaging.
2. Easy and Effective
Navigation
After planning the set of features you want to integrate into
your app, the next step is to simplify the navigation to the end user. A
quickly accessible and easily digestible content is what users wish to read on
their mobile. It means the navigation should work like if users open the app,
they can easily navigate to their favourite content without tapping more than 3
times on screen. It should be easy enough that whatever the page user opens, he
must return back to the home screen with a click.
3. Visual Aesthetics
Initially, users get interact with the designs of the app
and later its features. Before the user decides whether to engage with the app
or not, he looks for visual design as it is the one user sees, knows, and
relates first. Visually immersive and impressive designs make the users feel sleek
when they type, swipe, tap and pinch on their mobile screen.
4. Mobile Tools
Mobile tools increase your capacity to build apps faster and
easier. They will also help you accomplish various mobile app tasks within a
short time. Some important tools like push notifications, Geofencing, etc. all
will give your app a push to be more advance for users.
5. A Path to
Monetization
App monetization is a comprehensive strategy that fills your
funds for future plans. If you want to make your app a prime source of income,
start planning your monetization strategies and implement them while making the
app. You can charge an upfront fee for the app or there are lots of methods
that make you earn through free apps like in-app purchases, in-app advertisements,
subscription charges, cost for more advance features, etc.
Summing It Up
Put all the above actions together and also incorporate your own creativity to give a boost to your app marketing services. The best thing for above steps is that they don’t require large financial outlays to get done as you can follow them even without spending a penny. Remember that all the above actions require constant time investment and active observations of maximum benefits for best results.
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