It is high time for the app developers to start optimizing their content
in order to witness better visibility. Read more to know how!
The apps are piled-up in the app stores. The heap is indeed so huge that it has created a real bottleneck situation for the potential ones to even peep out in order to get noticed. The circumstances have sent a clear message to developers that the revolution has just taken place in the way people are consuming the content on mobile and the content has itself become a source to create a market for the app.
On the other hand, it has become equally difficult for the users to find the perfect app that meets their requirement amidst millions of apps. This has compelled them to rely either on suggestions received from trustworthy sources or simply search in the app store search engine and see what the app store has to suggest.
This clearly indicates that the apps now have a major dependence on App discoverability and App Store Optimization. By carefully working on the elements that are to affect the merit of the content to witness better discoverability, it can be put up as a major opportunity for the apps to outshine the peers and thereby witness substantial number of downloads. Let us discuss those factors that have definite influence on app discovery.
App Localization -
A large number of developers look over great opportunities to earn large number of users by not providing app descriptions in various languages. If you aren’t aware, Optimizing your app for location enables you to target a large segment of mass by target multiple regions at a time. So if your app is meant to target both English and Spanish users, then it would apparently serve both English and Spanish language descriptions. However, the localization is not limited to app description only. It also includes localization of keywords, app name, screenshots and language string within the app as well.
App Reviews and Rating -
The app discoverability has a major dependence on app reviews and ratings. Do we need to mention how much people rely on the word of mouth? While the ratings and review system of every app store differs from each other, it is no surprise to find users prefer downloading apps that show up three stars and more or even great review statuses.
Selection of ‘Right’ Category -
Placing your app in the right category rewards better discoverability to the apps. Indeed, developers need to be utmost careful about choosing the categories by analyzing the competition in the targeted categories that they are looking forward to place their apps in. This will help them in taking even a better decision. Yes, placing the app in more than one category guarantees even better visibility.
Integrating Social Media -
Allowing users to spread the word is one great idea of earning great visibility. Integrating social mediasignals directly into the apps lets the users effortlessly share with their friends on Facebook and Twitter. It could be a notification inviting more people to download the app that a user just did or it could also be a notification of an interesting app activity from the user. For instance, candy crush has played really smart by compelling its users to ask for more lives on Facebook. These notifications in some way or the other attracts more people to explore the in and out of the apps.
Now, there are certain factors closely related to the app that heavily affect the app store search algorithm. These algorithms have seemingly led to the emergence of App Store Optimization lately in order to reward the apps with greater visibility. Let us find out what are those factors that developers should look forward to optimize them.
Improved App name and Icon -
An app name that ignites enough curiosity and an icon that grabs considerable amount of attention is the main idea after optimizing these features. Potential customers tend to judge the apps on these factors just because they have many options to choose from. If the app name and icon manages to click in an instance, triggering them to download the app right away, then the app has already won half the battle.
Keyword creation and Optimization -
It is essential to produce content that lays weight on SEO keywords. Here the developers need to brainstorm about various keywords people can actually use to search apps. To come up with extremely effective keywords and optimize the same, demands analysis of keywords your competitors are using. This is to bring a major difference to your search visibility.
Unique Description -
An app description is more of a platform for the developers to make an impactful first impression on the potential users the moment they hover over the app in the app store. It is through this that the users get a brief idea of what the app is all about and how efficient it is to serve them a purpose. Apparently, it has to be unique and it has to be effective enough to trigger an action from the users’ end.
Screenshot Optimization -
Screenshots equally aid in creating the first impression as they users get to see the practical know-how of the app. People are even more curious of what sort of visuals and graphics the app will be offering and therefore it is utmost crucial to build unique and creative screenshots for the apps.
To conclude, while app store discovery is still in its initial stages and hence advancing at a fast pace, sticking to any one strategy might not give efficient results. However, it is highly advisable for the developers to keep experimenting with the above mentioned factors and an amalgamation of few might just unveil the road to success for the app.
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