If you are thinking that you have made a ground breaking mobile game and you don’t need any strategy to make it popular, make sure you are walking in a wrong direction with right resources. Mobile app marketing is must for every newly built or old app and mobile game. Marketing delivers the letter of your mobile game directly to users’ like a postman. If a mobile game doesn’t have any marketing strategy that means it is not exist. This is because ranking in app store is probably typical with million+ apps and games.
Still if you want to experiment with your marketing free game, you must get results if it’s better, but you have to wait a lot – around 1 year or long and if you want results fast, then you can deal with the following steps.
1. Launch it as a service
Don’t launch your game as another game or app at app store. Launch it like a service for users. A few days before launching, talk about it with your audience via any network like social media. Create a loyal audience that instantly download your game as soon as it enters the app store.
2. Right Business Model
Basically there are three types of business model: freemium, free game with in-app purchases and premium. It would be better to choose your business model from the beginning of your app development process as last-minute decision may not be perfect for your game.
3. Targeted Audience
You have to struggle to find your targeted audience. First answer one question: Who can play your game? Kids, teenagers, adults, aged or all? Find your game-relevant audience and start studying them. This is the most approved way to nurture users’ needs and get better results. You can take help from users’ behaviour stats to design your game in a way that they like the most and to insert the features that they appreciate the most.
4. Choose Your App Stores Wisely
If you want to open the doors of revenue fully, you should choose a right platform for your game. Apple Play Store, Google Play Store, Amazon App store, etc., search for all and determine which platform can grab maximum audience for your game.
5. Geographic Research
May be a specific region is waiting for a game similar to yours. Game shows its best results when it reach to the place where the demand is more. So, I think research for a particular country is not a bad idea especially when it has chances of making your game popular.
6. Marketing Means
Social Media, PR, TV, Radio, News, Review Sites, etc., whatever can promote your game, you should contact them all. These are the most effective sources of promotion.
If your game is still developing and take some more days to get ready, instead of resting, you should start research on topic I have mentioned above. This will reduce your burden and confusion as well at the time when game will be ready to launch. You will have more confidence to bring your game in front.
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