App marketers don’t have time to look after at user ratings and the worse is: they don’t work hard to get 5 star ratings. For some marketers, getting 3.5 – 4 star ratings are enough to get ranks on app store. But let me remind you that first choice of users is the app that has 4.5 – 5 star ratings.
User ratings can impress or depress prospective users. If user ratings are high, app has more chances to get a place in smartphone or if they are low – reverse results. Therefore, it’s actually a big deal to struggle hard for 5 star ratings.
User ratings can impress or depress prospective users. If user ratings are high, app has more chances to get a place in smartphone or if they are low – reverse results. Therefore, it’s actually a big deal to struggle hard for 5 star ratings.
Follow these 8 tips to improve your user ratings and influence your prospective app users.
1. Follow the Negative Reviews
Marketers and developers often close the doors of hope by seeing negative reviews. They generally stop working on their app. Negative reviews are something that you should take positively and follow them. Think them as your success ladder than you must climb up.
Response your users on their negative feedbacks and make them believe that their issues will soon be resolved. Doing such will make them feel how much important they are. They will love to remain in touch with your app and wait curiously for your next update.
2. Respond to Reviews on time
There is a perfect time to response users because not only it influences your current users, but also your future users. As numerous users are there, so responding each one on time might be difficult. Better to use tools that will bridge a perfect time between reviews and response. LaunchKit and AppBot will help you with this.
3. Ask for Acceptable Reviews
Don’t bombard your users with pop-ups at least at their initial stage. Leave your users with app for one week after they download it and then start asking them reviews. I bet these pop-ups will be acceptable. Just make sure that asking for review is limited.
4. Give them an Easy-to-Reach Way
Why some users post positive reviews and some post negative reviews? Users with positive reviews are satisfied users. And users with negative reviews are dissatisfied users – they are the users who want to reach you to get their app issues solved. Build a way for them so that they can reach to you as soon as possible. Solve their problems and make them satisfied with your app.
5. Net Promoter Score (NPS) Surveys
Integrate NPS surveys with in-app messaging to help developers get valuable data using which you can improve your future app marketing campaign.
6. Don’t be in a hurry
Accept the fact that no one likes to get disturbed while playing with app. It is essential to have feedback from users, but it is not essential to get it on the day when users are new to your app. Give them time to get familiar with the app and then you can proceed with your review asking process.
7. Route to Social Media
Social media is a strongest generator of app reviews. Maximum app users like to share their experience with friends on social media platforms. It’s obvious if you are looking for genuine reviews, social media is a best choice to go for. Provide an avenue of social media platforms to your users where they can share your app easily and freely.
8. Run a Blogger Program
An authentic blog written by a genuine blogger is a biggest influencer. Users love to read deeply about the benefits of app and how it will help them to ease their life. The only problem is you have to find out those passionate bloggers who write about apps like a message to the world.
Bringing it all together
There are a million+ tactics to get users for app reviews. But they should be followed in an effective way; otherwise they may turn the situation worse. So, it’s up to you to follow each trick with utmost care.
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