6 Psychological Triggers to Boost Your App Engagement

No more app marketing books, I think you must start to read on books relevant to human psychology or human behaviour. Studies say that the key to success of any business is understanding psychology. And you are in business of app marketing where your daily schedule is applying activities to engage more and more app users. Where you are daily seeking for new tips to engage app users, why don’t you try a different approach starting with understanding users’ psychology?

App marketers, who have done this, admitted that it is truly an interesting activity to understand how human mind works and how an expert app marketer can boost app engagement by doing things in way humans actually appreciate.

Back to the point, getting tips from the psychological app marketing experts, we have collected here some essential tricks that will skyrocket your app engagement campaign. And we have assembled examples to explain you in detail.

Hide Negativity (Like Tinder)

Tinder hides negativity. No one likes to get rejected from the person he/she wish to connect with. When the opposite person accepts the request, Tinder says it happily, but when someone rejects the request, Tinder prefers to hide it by saying nothing to the requester. You must take an inspiration from Tinder and apply the same philosophy in your app too. Reveal positivity with happy words and hide negativity by saying nothing at all.

Reveal Social Proof (Like Basecamp)

Do you have a social proof of what your app has actually done yet? Refer to Basecamp, you will get an idea of how to show the social proof to inspire users about your app and its value for people using it. Users are quite scary people because they are aware of virus, hackers, etc attacking their smartphones these days. To remove their scare, you have to show them the real proof of number of users already using your app.

Curative Content (Like UPWORTHY)

Upworthy always share curative content – the content that create curiosity in users to read more about the story. Their titles leave a long lasting impression on users mind making them curious to read more. Take Upworthy as your example and start creating curative content for your app marketing campaign.

Add Personalization (Like Amazon)

Amazon fills its web pages with suggestions based on previous browsing and buying experience of users. Rich suggestions let the users understand what they are exactly looking for and where they will get it. This is called Personalization which must be there with your app to deliver better user experience.

Reward Users (Like Yelp)

You will get coupons, gift certificates, etc for yelping – for posting reviews on yelp. What an inspiring approach to get users on site and tell them to post reviews of their personal experience with the place. Rewards inspire users to do the things. They feel like a champion when they get rewards for those things which are easy for them to do.

Give Come-Back Reason (Like CSR Racing)

It’s easy to forget any game after playing it for a month because we have lots of options to have different gaming experience. But users are still playing CSR Racing game because the game give users come-back reasons like push notifications for upgrades, buying new cars, etc.

Above given apps have very well understood the human psychology and applied the approach in way users like the most. Their app engagement is much better and still growing. If you apply some of the above strategies, your app will be able to walk on a way of growing users’ engagement.