Meerkat is an app allowing users to live stream their videos
via Twitter. The app didn’t take much time to get popular in crowded app
market. Of course, if the app is useful enough, nobody can stop it to get popular
within such a short time.
Meerkat has taken its step towards app marketing world. And marketers are giving a warm welcome to
this new app. Currently, Meerkat is being experimented by number of Brands.
They are finding this app beneficial in many ways. Here we will look after 3
unique ways Meerkat can help app marketers reaching to wider audience.
1. Real-time
Engagement at Free of Cost
When you are launching a new app or an update of already
existed app, you have to wait till your messages reach to the users. You have
to wait till the users land to your app via various app marketing resources. There is no waiting at all with Meerkat. You
can go live with your app on Meerkat – you can explain your app, its features
and much more about it. Interested users will come to you to see your live
concert. And they will engage with your app in real time with zero cost. Isn’t
it good?
2. Live Events
Do you know what – a video is thousand times more
trustworthy than a very well-written promo, especially if it’s a live video. It
shows what you want it to be. Users find it trustful just because it is live on
their favourite social networking channel Twitter. An app video content
highlights the best part of your app accompanied by the depth of information
your users love to hear about. Live events bring an opportunity for app marketers to show off their latest
and the greatest.
3. Instant Reviews,
Ratings and Feedbacks
This is why Meerkat shines brightly in app marketing world.
Why marketers are struggling a lot to make their products reachable to wider
audience? Why they continuously ask you for suggestions? Why they are keen for
your response? Because you are the only way to improve their app. Your reviews,
ratings and feedbacks are their opportunity to make changes in their products.
Meerkat announces live events – it means you can launch your
product or update live. If everything can go live, why not the reviews and
ratings too. They will be instantly live. And you can response to it in real time.
Bottom Line
Live video is a future of app marketing. The way marketers are digging a deep with Meerkat, it seems that video app marketing will soon be added as a foremost part of campaign. Whole world is shrinking through social media; people are more interested for face to face interaction. Live events possess enough ability to fuel their interest.
0 comments:
Post a Comment