Writing a Press Release for a Ready-to-launch App

Writing a press release before the official release of the app is a first step towards the pre launch app marketing strategy which no one likes to skip as it helps to build a strong base. Writing a press release is an easy task, but writing a press release that actually stands out is considerably a hard work. Every week tons of press releases are published online, limiting the chances of having a good amount of people to read the press release of the new app launch.

A great coverage is possible only when you put the mixture of time, effort, standard rules and syntax. Start putting in your efforts by collecting the mail ids of journalists, bloggers, etc. you know will publish your app. Instead of a press release, send them a friendly note first, including a sentence or two describing the app, a link to a screenshot or video, and a polite request for whether they’d like to publish your press release. Finally, send a press release of your app to those who accepted your request.

Here is a breakdown of elements, you need to write an effective press release that your reporters and bloggers can scan easily and get a good sense of what’s there something new and noteworthy about your app.

Press Release Structure

Let’s go through stepwise.

1. App Icon and App Name: Start your press release with the icon of the app at the top and place the name nearby so that people can easily recognize your app.

2. Subject: Put a short and sweet sentence as a subject line of the press release. It should be in a way that readers at least get the idea of entire news. For instance, it’s a new release; you can say that your app is available now on app stores.

3. Summary: It’s not easy to keep the users hook to read the full post. Summary is the chance for you to convince your users to read further. In summary, you have to tell them how your post is interesting and what they will get if they read it. Don’t make it too long to be boring. Keep it in the limit of two to three sentences.

4. Intro: Again re-explain your app in 2/3 sentences, but in a different way as it must look different from the summary. Add location and release data before starting introduction writing.

5. Screenshots: Constant reading sometimes makes the readers feel bored. Colorful images make the reading more interesting for readers. Put the screenshots of your app after intro to leave a long lasting impression of the app on the user’s mind.

6. Description: Here comes the key part of your press release. If readers reached to this part, it means they are willing to know about your app, its purpose, its features, its benefits or everything that describes the app. Explain the app, what it does, which features it contains, which benefits it delivers, why users must install it and be in touch with it.

7. Facts: Price, Availability & Coming Up: Put the facts in a one or two lines with the app price, release date, OS requirements, language, etc.

8. Website URL with Information: Mention the URL of your app or the website of your company along with an invitation to pay a visit to it.

9. About the Company: Put a line, describing about your company like the awards you won, apps you made, etc.

10. Declare Ending: Throw “###” at the end to declare the end of the press release.

11. Contact Information: Make a way for your users to reach you by putting some contact information at the end.

Conclusion

A good press release is the one written to the point, laying the true records of facts and made in a readable format. Attractive and informative headlines, useful summary and some images of the app, all together can give a beautiful shape to the press releasewriting for app that users like to read. Using the above given structure, you can also write a press release related to the new version of the app, additional features, necessary updates, etc.