Nowadays, the most effective way
to earn money from apps is to launch a freemium app. Users are more attracted
towards free app as a freemium app works like a sample which users can try for
free and if they like it, they can proceed confidently for the premium version.
Freemium app version keeps the users happy with limited features and removes
the fear of losing money in premium app.
In the app store market, freemium
models are making more money than paid apps. Numerous app marketing and advertising methods are there, opening the ways
for developers and app marketers to obtain an ROI, if applied in a right
manner, at a right place and at a right time. Here are several best-performing
methods and a strategy to apply them with your app.
Add Ability using Add-Ons
Using add-ons, you can enable
users to take direct action via apps. For example, your users are using
freemium version of app, integrating add-on of premium version can motivate
your users to upgrade for more features directly from app. It is a great way to
ensure a good cash flow via a freemium app.
Content Subscription Plan
Content subscription plan works
well for news, gossip and any other app, delivering any content to users. Users
love to get tips on topics, they love to read. Paying a penny in a month for
great tips is not a big deal for users. For example, women love to read beauty
tips, you can offer them content subscription plan for daily beauty tips. So,
if you have any app like this, you can open a huge opportunity to earn some
money from your users.
In-app Purchases
You might be thinking that in-app
purchases and add-ons are working in a similar way so both of them are same. Of
course, they are working in a similar way, but they are different based on the
features, they avail. Add-ons are just a part of additional features in an app
while in-app purchases can be anything, it can be a feature, it can be an
advertisement, it can be a new level of a game, new tips for an art app, etc. In-app
purchases are named as the most common and effective of app monetization.
Promotion and Sale of Physical
Products
Apps can effectively play the role
of an advertiser who promotes your products and convince users to buy them. High
profile companies like Nike and FitBit, also has released their own apps to
promote their products. Apps are delivering a better user experience due to
which users are more addicted for apps and companies are taking a huge benefit
of such addiction.
Offer Limited Experience At Free
of Charge
Offer
your freemium app with a limited experience and a premium app with a full experience.
If users are happy with your freemium version, they like to be happier with the
paid version. Excite your users with the limited experience and offer them a
full experience in exchange of real money.
Conclusion
Popular
apps like Candy Crush, Clash of Clans, Pandora Radio, Hay Day, etc are totally
free, but in actually, they are earning in millions even more than the paid
apps. These lucrative yet free apps are called as freemiums and also considered
as an inspiration for those, looking for indirect ways to earn money from apps.
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