Mobile app marketing, an important part of app success, but can also be a time and money consuming process. Obviously, there are free ways to market your app like using social media, a beautifully constructed landing page, and so on, but as all you know that all of these freeways are less effective than paid ones and require too many efforts to reach the results.
Today, you will learn about a unique way to market your app at zero or little investment and fewer efforts. Cross promotion will cut your cost and efforts as well, giving you great results at the end.
What is Cross Promotion?
Cross promotion is a type of marketing where two or more companies are promoting one another’s product. In cross promotion, you have to partner with those looking to promote their apps – app developers, app marketers, appreneurs, etc. They will promote your apps on their preferred places, and in return, you will promote their apps at your preferred places. Cross promotion for applications works like an exchange offer. In most cases, it is free or sometimes people charge a little amount to do the same – probably less than those paid app marketing strategies.
Carry out some research on cross promotion as there are so many ways to cross promote your app, all are followed in a different way with a different set of rules. From the index of various cross promotion strategies, here are some great ways to implement the same with the effective set of rules.
Cross Promotion within Your Own Apps
Candy crush saga gives an option to play the other game if you want to achieve more lives to play more at a time. The same rule, you have to apply on your previously created app and newly created app. Your previous app is already available within the smartphones and sure, it has some features which users can unlock if they are giving something in return of it. Allow users to play with a new app, if they want to unlock some great features of old one. You can also insist them to post a feedback regarding their experience with a new app as it will improve your app visibility. This formula works more effectively with game apps.
Make sure that whatever image created to pop up the app in front of users, must be excellent enough to reveal the new app at its best potential.
Connect with other App Developers
There are many app developers, looking for the easy ways to promote their apps. You can easily find them out as some of them might be in your network and others will be in their network. Give them an exchange offer where you will promote their apps and they will promote your apps. In this way, you don’t need a single penny to invest in; all you need is some effective places where you can promote others apps and they get a real time result from it.
Other Methods
Other methods involve an approach to bloggers, website owners and ask them if they can keep a download link or images of your app if you give them something in return. Sometimes they demand for little money to do so or sometime they can demand for some tasks to be completed by you. For instance, many years ago Mass Effect 3 and Amular Reckoning enabled users to download the demo of one game to unlock the features of another game. Similar type of idea becomes more popular with the entrance of game apps and increasing craze of users for them.
Conclusion
In spite of providing instant and assured results, only 7% of total developers are using cross promotion methods. Well, it doesn’t mean that it’s a bad idea, but it’s a best idea most probably for game section. Some extra research needed for app developers with a different genre. An effective cross promotion is majorly depends on the beauty of splash screens – used for app promotion at different places. Studies say that app developers using cross promotion have 181,800 active users as compared to 76,600 active users with those, not using this method. It shows how much effective cross promotion is and how much it will rise in the upcoming years.
Image Credit: insidemobileapps.com
Today, you will learn about a unique way to market your app at zero or little investment and fewer efforts. Cross promotion will cut your cost and efforts as well, giving you great results at the end.
What is Cross Promotion?
Cross promotion is a type of marketing where two or more companies are promoting one another’s product. In cross promotion, you have to partner with those looking to promote their apps – app developers, app marketers, appreneurs, etc. They will promote your apps on their preferred places, and in return, you will promote their apps at your preferred places. Cross promotion for applications works like an exchange offer. In most cases, it is free or sometimes people charge a little amount to do the same – probably less than those paid app marketing strategies.Carry out some research on cross promotion as there are so many ways to cross promote your app, all are followed in a different way with a different set of rules. From the index of various cross promotion strategies, here are some great ways to implement the same with the effective set of rules.
Cross Promotion within Your Own Apps
Candy crush saga gives an option to play the other game if you want to achieve more lives to play more at a time. The same rule, you have to apply on your previously created app and newly created app. Your previous app is already available within the smartphones and sure, it has some features which users can unlock if they are giving something in return of it. Allow users to play with a new app, if they want to unlock some great features of old one. You can also insist them to post a feedback regarding their experience with a new app as it will improve your app visibility. This formula works more effectively with game apps.
Make sure that whatever image created to pop up the app in front of users, must be excellent enough to reveal the new app at its best potential.
Connect with other App Developers
There are many app developers, looking for the easy ways to promote their apps. You can easily find them out as some of them might be in your network and others will be in their network. Give them an exchange offer where you will promote their apps and they will promote your apps. In this way, you don’t need a single penny to invest in; all you need is some effective places where you can promote others apps and they get a real time result from it.
Other Methods
Other methods involve an approach to bloggers, website owners and ask them if they can keep a download link or images of your app if you give them something in return. Sometimes they demand for little money to do so or sometime they can demand for some tasks to be completed by you. For instance, many years ago Mass Effect 3 and Amular Reckoning enabled users to download the demo of one game to unlock the features of another game. Similar type of idea becomes more popular with the entrance of game apps and increasing craze of users for them.
Conclusion
In spite of providing instant and assured results, only 7% of total developers are using cross promotion methods. Well, it doesn’t mean that it’s a bad idea, but it’s a best idea most probably for game section. Some extra research needed for app developers with a different genre. An effective cross promotion is majorly depends on the beauty of splash screens – used for app promotion at different places. Studies say that app developers using cross promotion have 181,800 active users as compared to 76,600 active users with those, not using this method. It shows how much effective cross promotion is and how much it will rise in the upcoming years.
Image Credit: insidemobileapps.com
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