Are wearable devices just a farce for consumers?

Are these newly launched wearable tech perceived as a ‘not so important thing’ or a problem-solving equipments by the mass? And how soon will the shift take place in the current scenario? Read on to find out!

So, the Google Glass enthusiasts have hardly settled and it is this newly launched “Android Wear” from Google that has been making hot news in the tech industry since few days. Google, by introducing this project of Android wear for watches is designed to offer a lot many intriguing facets to the mass. A device on your wrist that is capable of providing multiple functionalities. It includes notifications and messages from social networking sites, compatibility with other smart devices and designed to allow the mass to make the most out of the much appreciated health oriented apps. Certainly, these health oriented apps are now also being enthusiastically created by many mobile app development companies. No wonder, the developers of these mobile app development companies have seen tremendous future prospects and are consequently planning to work on producing more apps that would be compatible with wearable devices. There is no doubt about the ecstatic emotions the tech industry is going through. But are the consumers equally excited about the same?

Early this year, we came across an interesting revelation. According to NPD, the awareness for wearable tech devices exceeds 50 percentage out of the total consumers in US and among them, one out of three say they are likely to buy one of the devices. These devices include smart glasses, smart watches, and wearable fitness tracking equipments with which the consumers are expecting to carry out definite actions like making calls, listening music and fitness tracking. These inclinations suggest that there exists a cluster of mass who is actually looking forward to indulge with and explore these devices but only in accordance to their expectations and limitations.Indeed, these definite behaviour surely hints little positivity from the consumers’ end towards this newly born trend that is yet to travel a long distance. 

However, there are some inevitable factors that are hindering these potential customers from buying these wearables. Few of the reasons according to a study, like the size of the device, its short battery life and a screen that is highly prone to getting damaged, serve as major obstacles and compels the very potential consumers to shun the thought of making a purchase. While, the current price of wearable devices serves as another major botheration to the consumers as the expenses incurred in acquiring one of them are too high than what the consumers are willing to spend. Infact, the consumers say they expect to spend not more than $300 on such functional devices.

To sum it up, while the mass is readily amused and have shown considerable amount of positivity towards these wearable devices at the moment, serious contemplations for making a purchase are still being weighed by them. This includes commercial and economical availability and meeting anticipated functionalities and design aspects. This is clearly indicated with respect to any android app development company who were eying the glass as a considerable platform, but still selling for $1500. The wearable technology has undoubtedly found a place in the hearts but will only make its way to the wrists after they manage to serve authentic functionalities at logical prices and it might take a while to witness this shift.