1 Oct 2015

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5 Superb Ways to Raise Your App Engagement within 24 Hours

App user engagement = time spent by user on app + major actions performed within app. 

The goal of app marketers is to make users’ spend maximum time with app and perform as many actions as they can. They fulfill this goal with various strategies among which social media is the popular one followed since years.


We all are aware of the fact that none of the strategy is compelling enough to raise an app engagement level within 24 hours. Each strategy needs a good amount of time to fit your app in users’ mind. I believed the same like you, but I came through an article introducing increase in app engagement level overnight. I gathered some tips from it and now sharing the same with you.

1. Start with an attractive point

Promote your resources with an attractive point to catch an immediate attention of your users. For e.g. you are promoting your article of 25 tips on app marketing on Twitter, start your statement with “25 things amaze me about app marketing”. This will set an instant image in users’ mind, making them willing to read more.

2. Focus on one at a time

Never make your presence felt everywhere at a time. This will confuse you as well as your users. It will also turn your strategies into a puzzle. While tweeting, focus only on tweets, while sharing on Facebook, focus only on best ways to share, and so on – because every social media channel or other shareable resources have their own way with a different collection of audience to expose your content. So, it’s better to be at one place on one time.

3. Recycle Your Content

You can use a single content in many ways by making some small changes. Like you can tweet same content with different words, you can change image and share it again with a different title, etc. Maintain a good time balance before you share the same content again. Also, make sure that the content is performing well; otherwise there is no meaning of recycling.

4. Create a Sequential Story

Create a content or image that explains step by step procedure. Below given image is a good example to understand this point.



You can explain your words through images in many ways like diagrams, stairs, templates, etc. 

5. Insert a Call-to-Action

Speak with your audience – tell them what you want from them. If they have enjoyed your sharing, they will definitely do what you have mentioned at the end of the article. You must have seen posts where at the end writers are asking your advice on their written articles via comments – this is the way to communicate with your audience and engage them with your resources.

Conclusion

There were 10 tips shared from which I found these 5 quite unique while the others were common like finding customers, promoting articles, keeping the length short and understandable, etc – you must have heard about these from all those marketers sharing app engagement techniques.

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