“Build an ideal app, submit it to the app store and it will come up”. Long are the days gone when this concept was actually true. Now, app markets are crowded with millions of app and of course, when users search for apps, they will meet with few popular, not all. So, what creates the difference between successful and failure apps? One is quality and value of the app and second is mobile app marketing. Large amount of developers believe app marketing as crucial part of app's success. Because it is understandable that a new released app can't get noticed within the market already saturated with tons. And yet, you haven't applied any marketing strategy, surely, your app is far behind your competitors. Here are the reasons why.
Successful developers Can Do It
Two types of app development studios: one with great products and top level marketing teams and another one with fine apps and zero marketing. The key difference arises when you choose your development partner. If your choice is first one, you have higher chances of higher scores on the app store and if your choice is the second one, you app might suffer from lower rankings. Experience boosts creativity which you need for your successful app.
Research, Ranking Algorithms and Competitions
End-goals of app marketing are similar to SEO like higher rankings, increase in downloads, driving revenue, increase in the number of users, etc. Hence, it is also named as app store SEO. So like SEO, research of keywords takes place here along with planning to make them up. Algorithms are needed to taken in to considerations. Analysis on competitors is must. If you ever try to upload app without any research or analysis, you know what the result would be. Little visibility, less exposure, few downloads and all in turn, waste of investment.
App Marketing Campaign is Available for Every Budget
If you are afraid of cost or your intention is marketing costs are too high to afford. You must rethink on it. You can select marketing campaign as per your budget or you can do it with your own, without spending a buck. Web is a glut of knowledge for everything. Starting from basics to advance, you can learn and implement multifarious app marketing techniques.
Conclusion
Many app developers and marketers are following app marketing techniques. But only few of them reach to actual success. Sometimes, these strategies fail to work as per your expectations. The reason might be the quality and performance of your app or it might be your wrong direction towards. If you are not familiar with app marketing strategies, you must do so before you jump on. Learn about mistakes – you might have done unknowingly and remove them to increase the chances of your app visibility.
Two types of app development studios: one with great products and top level marketing teams and another one with fine apps and zero marketing. The key difference arises when you choose your development partner. If your choice is first one, you have higher chances of higher scores on the app store and if your choice is the second one, you app might suffer from lower rankings. Experience boosts creativity which you need for your successful app.
Research, Ranking Algorithms and Competitions
End-goals of app marketing are similar to SEO like higher rankings, increase in downloads, driving revenue, increase in the number of users, etc. Hence, it is also named as app store SEO. So like SEO, research of keywords takes place here along with planning to make them up. Algorithms are needed to taken in to considerations. Analysis on competitors is must. If you ever try to upload app without any research or analysis, you know what the result would be. Little visibility, less exposure, few downloads and all in turn, waste of investment.
App Marketing Campaign is Available for Every Budget
If you are afraid of cost or your intention is marketing costs are too high to afford. You must rethink on it. You can select marketing campaign as per your budget or you can do it with your own, without spending a buck. Web is a glut of knowledge for everything. Starting from basics to advance, you can learn and implement multifarious app marketing techniques.
Conclusion
Many app developers and marketers are following app marketing techniques. But only few of them reach to actual success. Sometimes, these strategies fail to work as per your expectations. The reason might be the quality and performance of your app or it might be your wrong direction towards. If you are not familiar with app marketing strategies, you must do so before you jump on. Learn about mistakes – you might have done unknowingly and remove them to increase the chances of your app visibility.
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