When it comes to app visibility, the
name and keywords of app counts the most and when it comes to
convincing people to download your app, the rest like description
matters much. Read more to know how to put the best name, keywords
and description of your app.
App developers are looking for answers
of three questions after creating a complete app. They are:
- How to get an app discovered easily?
- How to improve app store ranking?
- How to drive app downloads?
There is only one answer of all these
questions that is picking up the best keywords for an app. Keywords
are a vital part of app marketing. A correct keyword research
and selection is necessary to get the real results in short time.
Keeping this in mind, here we have arranged some best ways to search
and select the best keywords for your app.
App Name Acts As a Keyword
An app name itself acts as a keyword.
So, you have to take care while selecting the name for your app. An
app name must be recognizable when people search for it. For example,
if user searches for note making apps, an app name with a word “note”
in it will be more recognizable by user, giving him an idea of the
app, he is looking for.
Have a look on apps, similar to your
app; also words that very-well describe your app. Put a list of
collections and think of the best suggestion for your app and for
your targeted users as well.
Competitor’s keywords + Highly
Relevant = Perfect Selection
Competitor’s keywords help you more
to reach the best selection. Take a look on apps, having features
similar to your app. Find out the keywords from them and take the
keywords highly relevant to the name and features of your app. This
step will ensure the discoverability of your app even before gaining
any reviews and ratings.
The Way Users Search
It is important to understand how your
targeted audience will search for your app. Keyword research
is widely depends upon this aspect. The words user’s type to search
for an app are the words that you have to select as keywords for your
app.
Space Analysis
Apple allows putting keywords within
the limit of 99 characters while there is no limit on keywords with
Google play store. But it is important to put the keywords in some
limit like not too short and not too long. A keyword with 3-5 words
are more targeted to specific searches and also come with less
competition, giving your app a chance to get discovered more easily.
You can also use short tail keywords with 2 words as many users
prefer to type short terms.
Put a Correct Combination of Words
in App Description
Many app marketers think that
description must be a combination of keywords. Not at all. You have
already integrated selected keywords with your app, no need to
describe the same with the description. An app description must be a
combination of words that gives an exciting overview of the app. The
user must understand what the app does and how it drives some
benefits for him.
Make the Most of Localization
Features
If your app has localization features,
it’s a good opportunity for you to make the most out of it. Specify
the locations for which your app is available. Also, don’t forget
that people of different countries perform searches in a different
way. So, your keyword selection must be according to the searches of
various countries.
Keyword Testing
User’s behavior, not always remains
the same. They can search with some words today and they will search
with other words, tomorrow to find the same thing. After selecting
the keywords, you have to test them by seeing the results, your app
is showing. If the results are dull, change the keywords, until they
give you the best results as per your expectations.
Without the correct selection of
keywords, it will become more difficult for your app to come up in
front of your targeted audience. Research is a key to reach the
relevant keywords and user’s searching habits is a key to select
the best keywords. Constant practices for the above tips will improve
the discovery of your app as the time goes on.
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