While
the competition in the app market is at its peak, it has become
difficult than ever for the apps to grab maximum visibility that drives
good numbers of downloads. With the increase in the use of mobile
devices, the app business is rapidly shooting towards the greatest
stature. However, this situation has indeed encouraged even more
developers to plunge into the app industry, but certainly not without
the solid backing of App Marketing. Developers can now avail mobile apps consulting services by hiring the best mobile app marketing company
that can effortlessly formulate a flawless app marketing strategy. So
which are those factors that are must-haves in the marketing strategy?
And which are the ones that should be strictly avoided from being a part
of the strategy?
Here, we have listed some major Do’s and Don’ts of mobile App Marketing that every app developer should keep in mind:
- Thumbs up- Innovation should be the core idea behind the app
Developers
must have already encountered the fact till now that people end up
trying things that offer something new to them, something that they
haven’t explored before. Let your app also be a result of an innovative
idea that compels the users to explore it for its innovativeness. In
order to form an app that is different from the rest, make efforts in
the direction of incorporating unique features in the app. It can be
done so by carrying out a thorough Mobile Apps Market Research. The
insights gained will help in rectifying which idea will work in the
market and which idea will fall apart.
- Thumbs down- Playing around with ideas of the popular apps leads to success
The
existing popular apps are enough for an inspirational boost, but it is
certainly a big no no to play around the same idea that worked in the
market. The people are smart and they are even smarter in rectifying the
flaws. It is sure that the imitation is not going to outshine the
original app, even if it seems flattery at the first instance, it will
reap no rewards as the mobile ecosystem cannot be duped either.
- Thumbs up- Viral Marketing is the key to witness large customer base
Yes, viral marketing is a crucial feature of app marketing that
simply allows the developers to create buzz even before the app launch.
Viral marketing enables the apps to make their presence felt
effectively via various ways. It can be carried out on various social
media platforms by producing an app teaser video and instigating
contests that grabs attention. Usually, videos that evoke a sense of humor, supports a social cause or has a satire element in it tend to grab more attention. Moreover, it makes a cost effective strategy and also reaps rewards in certain span of time if implemented correctly.
- Thumbs down- Submission of the app in the app store will drive visibility
If
this is what you think as a potential developer, then you certainly
need to come to terms with the reality. The app store is no more a place
where people will end up finding your app randomly until and unless the
app store search is pleased with your app’s performance and decides to
project your app on the top. A responsible developer requires to
optimize the app for the app store(profoundly known as ASO, App Store
Optimization), which includes optimization of app title, app icon, app
description, keywords, screenshots. If your app has fairly optimized
features then it will directly make a major difference on its variables
such as the rating of your app and the app reviews.
- Thumbs up- Make sure your app has made it to its potential users
You
have an effective marketing plan ready for your app but it goes
ineffective if it fails to reach its target audience. Hence, make sure
the app marketing strategy stands correct on precision targeting. Let us
say you have made an app for doctors and medical persons, then your
marketing strategy should precisely be targeting medical forums, blogs
and pages where you can reach out to your potential clients.
- Thumbs down- Releasing the app in one language drives enough visibility
If
you aren’t aware, the android apps are downloaded every day by people
from 190 countries. It has become indispensable to localize your app in
more than one language if your aim is to gain visibility from across the
globe. The idea is to allow maximum number of people to utilize the app
in their language. By doing so, your app will apparently show up in the
app store‘s search results of that particular region and thereby the
app will be open to encounter maximum number of visibilities followed by
downloads.
- Thumbs up- Release version updates on constant basis
Releasing
newer versions at regular intervals that are focused on offering better
functionalities every time, solves two purposes at a time. While you
give one more reason to the existing users to stick to your app and
explore the new features, the new version also becomes a source to
attract more people.
- Thumbs down- Stay rigid with the pricing aspect of the app
App
monetization has evolved as an effective feature to attract more users.
While paid apps are a passe, the ongoing trend is to offer your app
with a strong monetization strategy. Free apps, free apps with ads,
freemium apps, In-app purchases and incentivized apps are the newly
formed app monetization strategies that are helping to generate enough
cash out of the apps. Now, developers can be more flexible with the
pricing aspect as they have an opportunity to experiment with these
strategies and come up with a customized profitable business model for
their app.
- Thumbs up- Keep an eye on the App analytics
It is not only good but also an extremely wise decision to constantly keep a check on the analytics of the app.
It allows the developers to know, which features are highly popular
amongst the users, which factors are driving more downloads and which
factors still have a scope of improvement. These insights simply helps
to optimize the app and thereby reward the users with a great user
experience by providing a seamlessly functioning app.
- Thumbs down- Ignore user feedback
An
app has full chances of losing its way to the top if the developers
takes the feedback for granted. Judgments made by existing users make a
set of unbiased reviews. By taking them into consideration, every
developers gets an opportunity to improvise the functionalities of the
app. In a way, positive reviews as well as negative reviews, both are
effective sources to drive more downloads.
Hire
a professional app marketing service provider today. AppN2o is a
prominent Mobile App Marketing Company that provides seamless App
Marketing Individual Services. The company offers well-sorted Mobile App
Marketing Packages.
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