Apple to Introduce iAD to catch up in Mobile ad market.

Apple will be launching full-screen video iAds that would appear more like TV ads on the iOS devices. It definitely seems to hold a tremendous potential for Apple in the coming years. Read more.

Yes, you've heard it right. Apple has finally decided to make a noticeable move by introducing full-screen video iAds for apps on the iPhone and the iPad as reported by AdAge. Unlike the Apple’s traditional banner ads, Apple will be working on an entirely new concept of video ads that would automatically play full-screen.

These soon to be released iAd this year are described as interstitials. The developers would be able to incorporate these ads that would be played in between the levels of the games or at various transitions of an app. 

 

At present, there are few free-to-play apps that are already featuring similar third-party video ads. For instance, Draw Something app compels its users to go through a video ad just before allowing them to move on to the next level. While, till now Apple has permitted full-screen video iAds only on some iPad apps, it can be considered that these ads will be allowed on other iOS devices as well if we go by the recent report. 

 

It certainly seems to be a deliberate effort towards bringing iAd back to life which was first introduced in the year 2010. Back then, the sole purpose was to allow the developers to earn revenues on the iOS platform but the efforts of attracting developers to try their luck on earning revenues through iAd seemed to have gone in vain. Regardless of all those setbacks, Apple has consistently making efforts to bring a noticeable change to the iAd by delegating a new twist on iTunes Radio. 

 

As quoted by AdAge, “The in-app video ads may be a way for Apple to rekindle advertisers' interests in its fancy-but-flawed iAds. The ad product line was unveiled in 2010 with all the pomp and circumstance of a new iPhone, but they've struggled to gain traction in the market. Advertisers were initially asked to drop $1 million for the rich-media units, which more closely resemble a mobile microsite than a banner. That price tag has dropped to $100,000 over the years, even as Apple has added features like maps.”

However, Apple has been lenient about disclosing details like how they would be selling and pricing these Ads which again could be a way to further attract new advertising partners to collaborate with them. With the initiative of iTunes Radio, Apple has already managed to entice big advertising partners such as Pepsi, Nissan and McDonald’s. Certainly seems that Apple holds quite a potential to bring in considerable amount of cash. 

 

On the whole, Apple’s Ad sales that are currently lagging behind other companies like Google, are likely to revamp significantly in the coming years by earning revenues from existing iTunes Radio and the soon to be released video ads.