Are wearable devices just a farce for consumers?

Are these newly launched wearable tech perceived as a ‘not so important thing’ or a problem-solving equipments by the mass? And how soon will the shift take place in the current scenario? Read on to find out! So, the Google Glass enthusiasts have hardly settled and it is this newly launched “Android Wear” from Google that has been making hot news in the tech industry since few days. Google, by introducing this project of Android...

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Making a dedicated website for your app works as a strong marketing tool

Read on to know how an app landing page can optimize your every app marketing activity. You are well aware of the fact that, being a startup app your potential customers will come across your product either through a suggestion or through a random marketing activity on the web that possibly has gone viral amongst many other activities. At the same time, your app’s presence in the app store is limited to the app icon, app description,...

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Apple to Introduce iAD to catch up in Mobile ad market.

Apple will be launching full-screen video iAds that would appear more like TV ads on the iOS devices. It definitely seems to hold a tremendous potential for Apple in the coming years. Read more. Yes, you've heard it right. Apple has finally decided to make a noticeable move by introducing full-screen video iAds for apps on the iPhone and the iPad as reported by AdAge. Unlike the Apple’s traditional banner ads, Apple will be working...

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What along with having an USP is needed to market an app. Learn from Appn2o

While the Unique Selling Proposition strengthens the app’s monetization model, the USP has its actual doing only when it has the backing of an effective marketing strategy along with good amount of social presence and a bunch of highly optimized app features that can be acquired by people across the globe. The basic idea behind developing an app is to serve the users with novel features and functionalities in order to outshine the...

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Discuss the Pros & Cons between Incentivized companies & promotional companies.

In this rapidly growing app industry, developers and marketers are consistently looking forward to pick the best mobile app marketing strategy available in the market with the sole purpose of sustaining the quality user acquisition. Today after considerable advancement of the market, the developers have got number of options in formulating the right mobile app marketing strategy for user acquisition and this includes choosing between...

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