5 Superb Ways to Raise Your App Engagement within 24 Hours

App user engagement = time spent by user on app + major actions performed within app. 

The goal of app marketers is to make users’ spend maximum time with app and perform as many actions as they can. They fulfill this goal with various strategies among which social media is the popular one followed since years.

We all are aware of the fact that none of the strategy is compelling enough to raise an app engagement level within 24 hours. Each strategy needs a good amount of time to fit your app in users’ mind. I believed the same like you, but I came through an article introducing increase in app engagement level overnight. I gathered some tips from it and now sharing the same with you.

1. Start with an attractive point

Promote your resources with an attractive point to catch an immediate attention of your users. For e.g. you are promoting your article of 25 tips on app marketing on Twitter, start your statement with “25 things amaze me about app marketing”. This will set an instant image in users’ mind, making them willing to read more.

2. Focus on one at a time

Never make your presence felt everywhere at a time. This will confuse you as well as your users. It will also turn your strategies into a puzzle. While tweeting, focus only on tweets, while sharing on Facebook, focus only on best ways to share, and so on – because every social media channel or other shareable resources have their own way with a different collection of audience to expose your content. So, it’s better to be at one place on one time.

3. Recycle Your Content

You can use a single content in many ways by making some small changes. Like you can tweet same content with different words, you can change image and share it again with a different title, etc. Maintain a good time balance before you share the same content again. Also, make sure that the content is performing well; otherwise there is no meaning of recycling.

4. Create a Sequential Story

Create a content or image that explains step by step procedure. Below given image is a good example to understand this point.

You can explain your words through images in many ways like diagrams, stairs, templates, etc. 

5. Insert a Call-to-Action

Speak with your audience – tell them what you want from them. If they have enjoyed your sharing, they will definitely do what you have mentioned at the end of the article. You must have seen posts where at the end writers are asking your advice on their written articles via comments – this is the way to communicate with your audience and engage them with your resources.

Conclusion

There were 10 tips shared from which I found these 5 quite unique while the others were common like finding customers, promoting articles, keeping the length short and understandable, etc – you must have heard about these from all those marketers sharing app engagement techniques.

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In-App SEO: A New Face of App Marketing

I think you took a big break from SEO stuff after entering to the world of app marketing. It’s the end now, you have to come back from that break and again adopt SEO to add it with your app marketing techniques. Don’t recall those old techniques as it is an SEO for apps not for websites. One thing that remains common is those scary updates that you have to bear again with your in-app SEO tactics. Here are glimpses of recent update affecting the ranking of apps.

Don’t get afraid of updates as you have to adopt SEO compulsory to improve the exposure of your app. With in-app SEO, new techniques like app indexing and deep linking are entered to this new brave world. Let’s have a brief discussion on that.

App Indexing

Traditional hyperlinks don’t work for mobile apps because of which Google’s engineers turned to App Indexing API (Application Program Interface – a set of routines, protocols, and tools for building software applications. It’s a plug-in allowing programmers to communicate with applications).

App Indexing allows developers to deep link content within apps and send this data to Google. Let’s understand the same definition in different way from Google itself:

“App Indexing helps you engage your app users and increase app installs directly from Google Search. This means that mobile users who have your app installed will be able to open content deep in your app directly from Search results, and Android users who do not yet have your app installed will be given an opportunity to do so.”

To know more about App indexing must refer to this video from Google’s developer’s blog.

Deep Linking

We all are a bit familiar with deep linking – it is something that connects you with a piece of searchable web-based or app-based content.

Till today, we have seen deep linking within websites (one website connects you with another website via URLs). But in app, the concept is quite different.  It works like connecting one app with another app via URI (uniform resource indicator). URI works like URL, the only difference is it connects apps with other apps while URLs connect websites with other websites.

Relevant Marketing

Again, relevancy is prior for brands with mobile apps when it comes to marketing. Deep linking is a key part of SEO. You have to use it efficiently at the right time with the exact content users are looking for. While doing in-app SEO with deep linking, you have to focus on three goals: improving user experience, speed-up sales, and strengthening brand loyalty.

Closing
App indexing, deep linking and relevant marketing are first steps of in-app seo. More tactics will be introduced in future with more updates from Google. Till then, keep on trying to search more about new app marketing techniques and make all of them secure from upcoming Google updates for app rankings.

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8 Classy Tactics To Put a 5-Star Crown On Your App

App marketers don’t have time to look after at user ratings and the worse is: they don’t work hard to get 5 star ratings. For some marketers, getting 3.5 – 4 star ratings are enough to get ranks on app store. But let me remind you that first choice of users is the app that has 4.5 – 5 star ratings.

User ratings can impress or depress prospective users. If user ratings are high, app has more chances to get a place in smartphone or if they are low – reverse results. Therefore, it’s actually a big deal to struggle hard for 5 star ratings.

 

Follow these 8 tips to improve your user ratings and influence your prospective app users.

1. Follow the Negative Reviews 

Marketers and developers often close the doors of hope by seeing negative reviews. They generally stop working on their app. Negative reviews are something that you should take positively and follow them. Think them as your success ladder than you must climb up.

Response your users on their negative feedbacks and make them believe that their issues will soon be resolved. Doing such will make them feel how much important they are. They will love to remain in touch with your app and wait curiously for your next update.

2. Respond to Reviews on time 

There is a perfect time to response users because not only it influences your current users, but also your future users. As numerous users are there, so responding each one on time might be difficult. Better to use tools that will bridge a perfect time between reviews and response. LaunchKit and AppBot will help you with this. 

3. Ask for Acceptable Reviews

Don’t bombard your users with pop-ups at least at their initial stage. Leave your users with app for one week after they download it and then start asking them reviews. I bet these pop-ups will be acceptable. Just make sure that asking for review is limited.

4. Give them an Easy-to-Reach Way

Why some users post positive reviews and some post negative reviews? Users with positive reviews are satisfied users. And users with negative reviews are dissatisfied users – they are the users who want to reach you to get their app issues solved. Build a way for them so that they can reach to you as soon as possible. Solve their problems and make them satisfied with your app. 

5. Net Promoter Score (NPS) Surveys

Integrate NPS surveys with in-app messaging to help developers get valuable data using which you can improve your future app marketing campaign.

6. Don’t be in a hurry 

Accept the fact that no one likes to get disturbed while playing with app. It is essential to have feedback from users, but it is not essential to get it on the day when users are new to your app. Give them time to get familiar with the app and then you can proceed with your review asking process.

7. Route to Social Media

Social media is a strongest generator of app reviews. Maximum app users like to share their experience with friends on social media platforms. It’s obvious if you are looking for genuine reviews, social media is a best choice to go for. Provide an avenue of social media platforms to your users where they can share your app easily and freely. 

8. Run a Blogger Program

An authentic blog written by a genuine blogger is a biggest influencer. Users love to read deeply about the benefits of app and how it will help them to ease their life. The only problem is you have to find out those passionate bloggers who write about apps like a message to the world.

 

Bringing it all together 

There are a million+ tactics to get users for app reviews. But they should be followed in an effective way; otherwise they may turn the situation worse. So, it’s up to you to follow each trick with utmost care.

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6 Tips to Create an Ultimate Mobile Game Marketing Strategy

If you are thinking that you have made a ground breaking mobile game and you don’t need any strategy to make it popular, make sure you are walking in a wrong direction with right resources. Mobile app marketing is must for every newly built or old app and mobile game. Marketing delivers the letter of your mobile game directly to users’ like a postman. If a mobile game doesn’t have any marketing strategy that means it is not exist. This is because ranking in app store is probably typical with million+ apps and games.

 

Still if you want to experiment with your marketing free game, you must get results if it’s better, but you have to wait a lot – around 1 year or long and if you want results fast, then you can deal with the following steps.

1. Launch it as a service

Don’t launch your game as another game or app at app store. Launch it like a service for users. A few days before launching, talk about it with your audience via any network like social media. Create a loyal audience that instantly download your game as soon as it enters the app store.

2. Right Business Model

Basically there are three types of business model: freemium, free game with in-app purchases and premium. It would be better to choose your business model from the beginning of your app development process as last-minute decision may not be perfect for your game.

3. Targeted Audience

You have to struggle to find your targeted audience. First answer one question: Who can play your game? Kids, teenagers, adults, aged or all? Find your game-relevant audience and start studying them. This is the most approved way to nurture users’ needs and get better results. You can take help from users’ behaviour stats to design your game in a way that they like the most and to insert the features that they appreciate the most.

4. Choose Your App Stores Wisely

If you want to open the doors of revenue fully, you should choose a right platform for your game. Apple Play Store, Google Play Store, Amazon App store, etc., search for all and determine which platform can grab maximum audience for your game.

5. Geographic Research

May be a specific region is waiting for a game similar to yours. Game shows its best results when it reach to the place where the demand is more.  So, I think research for a particular country is not a bad idea especially when it has chances of making your game popular.

6. Marketing Means

Social Media, PR, TV, Radio, News, Review Sites, etc., whatever can promote your game, you should contact them all. These are the most effective sources of promotion.

If your game is still developing and take some more days to get ready, instead of resting, you should start research on topic I have mentioned above. This will reduce your burden and confusion as well at the time when game will be ready to launch. You will have more confidence to bring your game in front.

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8 Quick Splits to Reach 1 Million App Downloads

The real party of app developers begin when their apps hit the 1 million downloads. As usual it’s easy said than done. Developers and app marketers struggle a lot to reach at this stage. From A to Z, they apply everything that can raise their app downloads. Their process takes much time than expected.

Don’t get panic as we have discovered some solutions to cut out your long term process and make your app reach 1 million downloads within a little to no time.

Smart UI   

Take some time out of your busy schedule and have a thorough look at your app. Ask yourself: Does my app possesses a smart UI?
 

Here is the definition of Smart UI: Smart UI is responsive across devices and most important, it impresses users at their first visit.
 

Does you app have both these qualities? If not, then start your efforts to promote smartness to your App UI.

Flawless App

Is your app buggy? Full proof way to prove this is take some devices with different hardware profiles and test your app with each one. If your app is at app store, reviews will tell you deeply about this matter. May be a small bug is a big reason to your app failure.

Users Ratings

Not only bugs are responsible for poor ratings, umpteen reasons are there that prove your app’s inability to knock users’ heart. To know what the actual reasons are, it’s essential to read each and every review and understand the issues of users with the app.

In-app Referrals

Word-of-mouth is still a best solution to make your app reach to maximum users. It demands for constant activeness on social media or anything where users are looking for similar types of apps.

Presence of Press

Presence of press is mandatory in any of your app marketing strategy. As the press has millions of users, anything they publish will reach to maximum users. Find out people with same profession and discuss with them about your app. Their articles would be enough to raise your app downloads.

Launch on Right Platform

Go there where it makes sense. You can’t follow social networking people for your game app. Find out a platform that have active and interested-in-your-app users. For e.g. there are many forums where users are discussing about various types or newly released games or apps.

In-app Share Intent

In-app share intent allows users to share the app or its content on various suggested social media channels. Some apps possess necessary as well as unnecessary sharing channels like Google+, Facebook and Evernote. Now tell me, what’s the need to share on Evernote? A good app holds limited and popular channels like Facebook, Google+, Twitter, Whatsapp, etc.

Content Investment

Create website that reveals the story of your app – what it is, what it delivers, how it is beneficial, or anything that you can say. Create blogs and share them at maximum places where you can grab maximum users. Invest your time in content and content-posting places to make your app float at the surface.

Bring them All Together

Now you know what you can do to cut your time out and reach to 1 million app downloads, you should hurry up as soon as possible. Combine all the above given ingredients and apply them with your app to get the results.

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Simple Tips to Kick-Start Your Apple Watch App Store Optimization Campaign

Currently 3000+ Apple watch apps are available there at app store. You can see that competition is low giving you a high chance to get ranks on your Apple watch app with a little time and effort investment. Apple Watch app store optimization will help your app achieve its deserving stage.

 

In this post, you will learn about initials steps to be taken towards the success of Apple Watch app store optimization.

A New App Store

As I said in first para, Apple Watch app store is totally new to app market. It is not overcrowded like smartphones apps because of its initial steps. This only factor will help you a lot with your app’s discovery.
 

For e.g. when people type a keyword like “war” at smartphones app stores, they will overcrowd with 14000+ apps. But if they type the same keyword (war) at Apple Watch app store, they will get only 7 apps.
 

Overall, you will be benefitted with a newly entered app store.

ASO (App Store Optimzation) Meta Data

As you all know that Apple Watch apps are paired with iPhone apps, their (Apple Watch apps) metadata are almost similar to each other. Keywords, title and preview video, all are shared between Apple Watch Store and App Store. But there are some elements that needed a close attention because of the Apple Watch sensitivity in some matters. Here they are:

App Icon

You have to design a separate icon for Apple watch. Make sure that Apple watch app icon must show the relevancy with iPhone app – it should be design in such a way. We are not saying to design it same as like the iPhone app icon, but it must show some relevancy to get easily recognized. And its design must fit in the circular icon to show easily up on Apple watch.

Using “Apple Watch” Keyword

Adding “Apple Watch” to your keywords is not allowed, but you need to show that your app is exclusively designed for Apple Watch. For this, you can mention “Apple Watch” words to your description and in What’s New Section.

Screenshots

Yes, you need a different layer of screenshots for Apple Watch app because an Apple watch app and iphone app both have different images and functions. To place Apple watch app screenshots, you have to utilize the space given above the screenshots of iphone app.

App Quality

ASO works well only with high quality apps. This is the initial stage of Apple Watch, may be you don’t have in-depth data for what an Apple watch app should have to grab users attention. It requires a deep research and creativity to develop a worthwhile app for apple watch. So, before you go for any app marketing campaign, make sure that your app is able to deliver good ROI in exchange of your app marketing cost.

Final Thoughts
Smartwatch market is too small in front of smartphone market. It will take time or a short time to come up and raise the competition in the market. But for now, it is a small market which may affect your keyword ranking. It means if your keywords rank higher on Apple watch app store, it might not deliver same results as when it ranks higher on smartphones app store. Better to wait and keep going with your efforts.

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You Need These Five Tools to Manage Your Users Reviews and Ratings

If you are an app marketer, it’s not a big deal for you to meet with hoards of pleased and upsetting reviews. Good reviews take your app up for a choice while bad reviews put it down making it avoidable when users are searching with similar keywords. You can enjoy the pleasure of good reviews, but you can’t manage the stress of bad ones. That’s why you need to learn managing good and bad reviews, so that your app shouldn’t be avoid just because getting off on the wrong foots.

When it comes to manage app reviews, you have to first collect some great user review tools and learn how to use them. Luckily, we have those great tools to save your searching time.

1. Appsfire

 

Appsfire helps you manage reviews of both Android and iOS apps. It is too light to learn and too easy to execute. You can start with it within a few minutes.

Appsfire is a mobile native advertising company who has introduced Appsfire SDK to help you manage mobile app reviews. Capturing users’ attention at the right time is an exceptional quality of this SDK.
 

This SDK sends users’ opinions or suggestions directly to your inbox where you can manage them by separating good reviews from the bad ones. Bad reviews will end up in your inbox and good ones will reach to their right place.

2. Apptentive

Apptentive follows a different way than Appsfire. Its SDK first collect your users’ feedback and let you have a word with them directly via your app. You can personally interact with your users and solve their app issues. You can run a survey for your users to ask them questions and their experience with the app. Overall, Apptentive is to improve your relationship with customers. 

3. Appboy

Appboy provides you a segmentation tool using which you can send personalize message to your users. Sounds familiar like Apptentive. But it is something more than that. It identifies your users and their behaviour as well to improve your app marketing skills.

4. UserVoice

 UserVoice has three tools to help you manage app reviews:

• An effective feedback-and-idea gathering tool to prioritize any users’ content and start in-app conversation.
• A helpdesk to resolve issues easier and quicker.
• Knowledge based management tools to delegate your customer support campaign.

5. Instabug

 

The most interesting thing about Instabug is users can reach to you by shaking their smartphone. When they tilt their mobile, a screenshot will be captured and it will reach to you to make you understand the parts of app where users are facing problems. This will decrease the number of bad reviews and improve app engagement. In bonus, Instabug gives you easy-to-read charts of bugs founded by users in your app for better tracking.

With the above given tools, you can kick-start your app review manoeuvre within minutes. You can make strong and long-term assets of reviews, ratings and feedbacks that give guidance to new users and also influence them to reach the download stage.

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