How to Give a New Energy to Your App after Launch?

When app entered to app store, it sells like a hot cake. Users’ eagerness towards new app is high. Once they start interacting with app, you will find they are losing interest for app. Number of users may not remain same as they were at the time of new launch. Number of active users will also decrease as the time passes. You may feel afraid with my wordings (really sorry for that). But basically, I want to tell that you have to put extra efforts to maintain users’ momentum for app.

Job is not done once your app reaches to app store. In fact, be ready to double down your efforts to ensure your app keeps gaining popularity over a long haul. And the best way to do this is: keep putting a new energy within your app. Here are some guidelines:

1. Schedule a Lifestyle for Your App

Messaging apps have to give users regular updates to keep them hook. Mobile games require making new resources for their users. Utility apps should prepare to remind users with daily alerts. Shopping apps are building new deals and offers to provoke users for purchase. Likewise, every app has its own lifestyle: what will be their work after going to app store. Have you fixed up any lifestyle for your app?
 

If not, then start now. Prepare a list of Goals as it will help you work out on app.
 

Answer these questions to know about your goals:

• My app is for whom? Children, Teenagers, Adults, Aged, etc.
• How will my targeted audience use app?
• What make my app a success?

You must get goals of your app, but I would like to share some common goals that every app has:

•  Driving new customers to your shop
• Building brand through app
• Selling products 

2. Get Everyone on Track

This one is for those working with a team (not alone). Many time app fails to gain its priority at app store just because everyone working for app is going through a different direction. Get all your employees on one track to work for app. Distribute different pieces of app to handle among employees like development part, app marketing part, users part, etc. Build department to manage each part of app. 

3. Be prepare for new responsibilities

New responsibilities will add to your schedule, once users start using your app. Start brainstorming situations occur and create a department to handle responsibilities towards new users.

4. Start a Chit-chat with users

 Great apps are great communicators. Their chit-chat with users is always going on. Make sure your app has this quality. Or you hired someone to listen users and solve their issues.
There are some ideas to keep conversation “On” with users even when they are not using app. Tricks like push notifications or alerts help apps communicate with users.

5. Keep Introducing Fresh Content

Products, offers, deals, in-app purchases, extra features, rewards, articles, news or whatever is a part of your app content, keep introducing it on a regular basis. Make a fresh content for everyday to remind your users that app exist with something new for them.
 

6. Measure the return rate of users

• How many users your app has?
• How many users often come back to app?
• How users interact with app?
• Which content attracts users the most?

This will define the success rate of app. With the help of these questions, you will get aware of success and failures of content. You can eliminate the less likely parts, improve the most liked parts and insert the demandable content.
 

Now you are ready to decide an after-launch-life of your app. Keep it improving and keep releasing fresh content.

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5 Metrics playing a crucial role in app marketers’ life

Earlier, it was only analytics helping marketers to know about their app marketing strategies up to certain extent. But now, plenty of data entered the market that includes analytics of everything including What, when and where. Downloads, clicks, ratings, reviews, landings, user behaviour – it includes all.

The days are gone when downloads and ratings were the only methods to measure app’s success. Now, the success factor relies on many other metrics. Today’s metrics is something that app marketers can’t live without. These metrics provide app’s insights, performance level, user behaviour and the list is endless – from which I have mentioned some important one playing a crucial role in app marketer’s life.

1. Average Revenue Per User (ARPU)

Average Revenue Per User (ARPU) is a total amount generated by app from its total number of active users. (Wiki Definition: total revenue divided by number of subscribers).

For e.g. An app generates $5000 per month and it has total 200 active users

It’s ARPU = total revenue/ total customers = 5000/200 = $25 per user.

ARPU figures are important for app marketers as they portray a clear vision of valuable customers’ spending money for app. These figures are also helpful in other metrics too. When ARPU combines with Cost Per Loyal User (CPLU) and Retention rates, it generates accurate results of app success.

2. Cost Per Install (CPI), Cost Per Loyal User (CPLU)

Cost Per Install (CPI) is calculated on the basis of total number of paid installs generated from paid advertising campaign.

Cost Per Loyal User (CPLU) is the cost of a user landed from paid campaigns. A loyal user equals to the user who has open your app at least 3 times.

CPI, CPLU and ARPU are combined together to calculate Return on Investment (ROI).

3. Engagement

Engagement doesn’t need a definition as the single word depicts everything. Engagement is something for which app is actually made. That’s why app marketers care for this metrics the most. Engagement metrics represent a better picture of how users interact with app (whether they like app, hate it or just keep it in their smartphone). It lets you understand user behaviour, so that you can find most appealing content and unnecessary elements within the app. 

4. Crash Reports

Crash reports are as important as user experience is. You can say it is proportional to user experience. App marketers must know how many crashes their app has. Frequent crashes result into an app failure – no matter how much great, entertaining, engaging or resourceful your app is. All your investment from development to marketing will be a ruin, if your app has crashes. To save your investment and app, you need crash reports to heal them as soon as possible.

5. Retention

Retention is: how many users return to your app after a week, month or year. These metrics illustrate the value of your app or the come-back desire of your users.

Retention rate indicates the success measure of your app and current user-base. Apps with millions of downloads can’t measure the success as we don’t know whether users are returning back or not. But with retention rate, we can know whether users are coming back or not – If they are coming back, which things are catching their attention the most or if not, which things are disturbing them the most. One can improve its app a lot by improving liking features and by eliminating unnecessary features.

Metrics give more control over app and users. It helps generating more revenue if taken care properly. It also increases the life span of app in users’ smartphone. Hence, they are the importance part of mobile app marketing campaigns.

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4 Tweet Hacks – Smart Way of Mobile App Promotion

You might be wondering how 140 tweet characters only can work smartly for mobile app promotion?

Initially Twitter started as a SMS based service – generally SMS has limits of 160 characters. So, Twitter thought to limit its tweets up to 140 characters and keep 20 characters aside for username. This is the true and technical reason behind 140 characters limit. But later, the technique became the key reason of Twitter’s success because of which it raised many psychological reasons behind 140 characters limit schema.

140 characters create a perfect idea around the story. It’s like a title revealing what’s the story inside. Let’s understand this from Buffer and its recent tweet.

Buffer wants to teach you tricks to live a successful daily routine. I didn’t read the whole post, but I know the purpose of Buffer. How? Its short and sweet tweet reveals everything about what’s inside. This is called the power of 140 characters limit.

Like Buffer, you can also build an idea of your app and spread it throughout the world. But you need to learn 4 Tweet hacks before you start experimenting with Twitter.

1. Tweet for “Now”

Users visit Twitter to know what’s happening now in their favourite areas of interest. You can capture immediate users’ attention with words revealing what’s going on. While writing this article I searched for some type of “now” news – the below given caught my attention.

Apart from “Now” news, you can also grab attention by creating a feeling of urgency among users. “Hurry Up”, “Quick”, “Fast”, “Limited” are some words creating a sense of top priority among users.

Research says that these kinds of posts (Now & Urgency) can drive 36% lower cost-per-install and 9% higher conversion rate.

2. Message in a personal style

Including words like “you” or “your” will make your message seems personal to users. App marketers or regular tweeters claimed an 18% lower cost-per-install and 13% higher conversion rate with personalized tweets.

3. Set a specific tweet

A specific tweet is the one revealing an exact thing. It can be an offer, discount, deal or anything particular. You will see such types of tweets majorly from apps selling stuff.

Research shows the effectiveness of specific tweets – 26% lower cost-per-install.

4. Don’t Stick to Capitalization

Writing capitals can attract more users – believe me, that’s a myth. Analysis says something else. Research shows that including excessive capitalization leads to 58% higher cost-per-install and 36% lower conversion rate. So, it’s better to capitalize only one or two words in your tweets.

Conclusion

While making tweets, put all your focus on its words. These are just five hacks, you can explore more and more by seeing the tweets of your competitors and others like shopping apps, travelling apps or those selling stuff. Better tweets will promptly improve your ROI of app marketing campaigns. Optimization will help you improve Tweets and also make it sure that you are going through a right direction.

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5 ways Mobile marketing makes social media more effective

Mobile technology has mingled our lives with social media sites in such a way that it’s unthinkable to go-on without mobile a single day. More difficult than this is thinking our life without social media networks where we hang out with friends, finding jobs, creating professional networks, and doing many more things to pass our day with activeness.

Social media was there before the existence of smartphone era, but we all agree that it was not as effective as it is today. Let’s not forget the social media giant Facebook who brought mobile-compatible Facebook website and later the Facebook apps that renewed the face of social media. After that it became or it is a trend to publish your business in app format.

It was mobile-first approach that made it convenient to do the things on-the-go, but who was that – brought each mobile-compatible thing on your fingertips. It was none other than mobile app marketing. Mobile marketing was adopted for the sake of doing and increasing business, but people accepted that they are too close with their favourite brands just because of mobile marketing.

So, how mobile app marketing increased the effect of social media on users via mobile technology? Let’s find it out.

1. Mobile marketing includes better mobile formatting for social media

First rule of mobile marketing is app designs and content must be easy-to-understand on mobile devices. This formula includes a better formatting of apps and its content compatible for mobile which gave birth to columnar fashion and shareable mobile content.

• Columnar Fashion: Columnar fashion is a fix format of mobile app includes a header image, short and sweet one-sentence bio and company’s content. Other features are also there to include depending on the type of app, but the mentioned ones are compulsory for a powerful communication between brand and users.

• Using Shareable Content: After following a fix format strategy, next comes your content that fits your brand into users’ mind. For mobile apps, visual content like images and videos create more engagement than others. Adding customers’ reviews to your app will be an added benefit.

2. Niche mobile apps are filling the role of static landing pages 

Niche mobile apps have ended up the need of static landing pages. In fact, in mobile marketing zone, niche apps have their own place because of their obvious advantages: 

1. Niche apps are made to focus on specific leads or limited audience.
2. They are far away from competition with big apps as because of specific targeted audience they don’t need to do so.
3. Niche apps offer great marketing advantages like user interaction tracking and use of push messages

3. Users consume more Social media news through mobiles than desk 

63% of Facebook users and same number of Twitter users say that they are consuming major amount of news through social mobile networks. They commit that mobile + social media technology has increased their willingness to know more about the world beyond their personal lives.

Proper mobile app formatting + users growing trust on social media sites have made it possible. I agree with this because whenever I open Facebook, my mind fills up with some news that I found while scrolling down.
In fact, I like to subscribe in various pages to get auto-updates of things I like to read on my FB page. 

 

4. Social Networks can deliver better targeted content via smartphones

Social networks can better define the age group resides in them. For e.g. you will find younger people more on Facebook and Twitter, while adults like managers and other executives are passing their hours on LinkedIn and Google+. Furthermore, teens or less than this age are more likely to be viewing social networks via their handheld device.

App marketers consider this data invaluable for their marketing strategies as they can provide specific content based on age-group.

5. Social media ads are more interactive with mobile technology than ever before

Mobile ads are built on the backbone of correspondence and intuitional usage. Ads simply ask for involvement of users and feedback in return which will hardly take few minutes for mobile users. By obtaining data from users, marketers can analyse users’ behaviour and use the same to increase its ROI.

This is just a view of sea from the sea shore. If you jump in, you will find many jaw dropping benefits of mobile technology and social media marketing.

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5 Superb Ways to Raise Your App Engagement within 24 Hours

App user engagement = time spent by user on app + major actions performed within app. 

The goal of app marketers is to make users’ spend maximum time with app and perform as many actions as they can. They fulfill this goal with various strategies among which social media is the popular one followed since years.

We all are aware of the fact that none of the strategy is compelling enough to raise an app engagement level within 24 hours. Each strategy needs a good amount of time to fit your app in users’ mind. I believed the same like you, but I came through an article introducing increase in app engagement level overnight. I gathered some tips from it and now sharing the same with you.

1. Start with an attractive point

Promote your resources with an attractive point to catch an immediate attention of your users. For e.g. you are promoting your article of 25 tips on app marketing on Twitter, start your statement with “25 things amaze me about app marketing”. This will set an instant image in users’ mind, making them willing to read more.

2. Focus on one at a time

Never make your presence felt everywhere at a time. This will confuse you as well as your users. It will also turn your strategies into a puzzle. While tweeting, focus only on tweets, while sharing on Facebook, focus only on best ways to share, and so on – because every social media channel or other shareable resources have their own way with a different collection of audience to expose your content. So, it’s better to be at one place on one time.

3. Recycle Your Content

You can use a single content in many ways by making some small changes. Like you can tweet same content with different words, you can change image and share it again with a different title, etc. Maintain a good time balance before you share the same content again. Also, make sure that the content is performing well; otherwise there is no meaning of recycling.

4. Create a Sequential Story

Create a content or image that explains step by step procedure. Below given image is a good example to understand this point.

You can explain your words through images in many ways like diagrams, stairs, templates, etc. 

5. Insert a Call-to-Action

Speak with your audience – tell them what you want from them. If they have enjoyed your sharing, they will definitely do what you have mentioned at the end of the article. You must have seen posts where at the end writers are asking your advice on their written articles via comments – this is the way to communicate with your audience and engage them with your resources.

Conclusion

There were 10 tips shared from which I found these 5 quite unique while the others were common like finding customers, promoting articles, keeping the length short and understandable, etc – you must have heard about these from all those marketers sharing app engagement techniques.

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In-App SEO: A New Face of App Marketing

I think you took a big break from SEO stuff after entering to the world of app marketing. It’s the end now, you have to come back from that break and again adopt SEO to add it with your app marketing techniques. Don’t recall those old techniques as it is an SEO for apps not for websites. One thing that remains common is those scary updates that you have to bear again with your in-app SEO tactics. Here are glimpses of recent update affecting the ranking of apps.

Don’t get afraid of updates as you have to adopt SEO compulsory to improve the exposure of your app. With in-app SEO, new techniques like app indexing and deep linking are entered to this new brave world. Let’s have a brief discussion on that.

App Indexing

Traditional hyperlinks don’t work for mobile apps because of which Google’s engineers turned to App Indexing API (Application Program Interface – a set of routines, protocols, and tools for building software applications. It’s a plug-in allowing programmers to communicate with applications).

App Indexing allows developers to deep link content within apps and send this data to Google. Let’s understand the same definition in different way from Google itself:

“App Indexing helps you engage your app users and increase app installs directly from Google Search. This means that mobile users who have your app installed will be able to open content deep in your app directly from Search results, and Android users who do not yet have your app installed will be given an opportunity to do so.”

To know more about App indexing must refer to this video from Google’s developer’s blog.

Deep Linking

We all are a bit familiar with deep linking – it is something that connects you with a piece of searchable web-based or app-based content.

Till today, we have seen deep linking within websites (one website connects you with another website via URLs). But in app, the concept is quite different.  It works like connecting one app with another app via URI (uniform resource indicator). URI works like URL, the only difference is it connects apps with other apps while URLs connect websites with other websites.

Relevant Marketing

Again, relevancy is prior for brands with mobile apps when it comes to marketing. Deep linking is a key part of SEO. You have to use it efficiently at the right time with the exact content users are looking for. While doing in-app SEO with deep linking, you have to focus on three goals: improving user experience, speed-up sales, and strengthening brand loyalty.

Closing
App indexing, deep linking and relevant marketing are first steps of in-app seo. More tactics will be introduced in future with more updates from Google. Till then, keep on trying to search more about new app marketing techniques and make all of them secure from upcoming Google updates for app rankings.

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8 Classy Tactics To Put a 5-Star Crown On Your App

App marketers don’t have time to look after at user ratings and the worse is: they don’t work hard to get 5 star ratings. For some marketers, getting 3.5 – 4 star ratings are enough to get ranks on app store. But let me remind you that first choice of users is the app that has 4.5 – 5 star ratings.

User ratings can impress or depress prospective users. If user ratings are high, app has more chances to get a place in smartphone or if they are low – reverse results. Therefore, it’s actually a big deal to struggle hard for 5 star ratings.

 

Follow these 8 tips to improve your user ratings and influence your prospective app users.

1. Follow the Negative Reviews 

Marketers and developers often close the doors of hope by seeing negative reviews. They generally stop working on their app. Negative reviews are something that you should take positively and follow them. Think them as your success ladder than you must climb up.

Response your users on their negative feedbacks and make them believe that their issues will soon be resolved. Doing such will make them feel how much important they are. They will love to remain in touch with your app and wait curiously for your next update.

2. Respond to Reviews on time 

There is a perfect time to response users because not only it influences your current users, but also your future users. As numerous users are there, so responding each one on time might be difficult. Better to use tools that will bridge a perfect time between reviews and response. LaunchKit and AppBot will help you with this. 

3. Ask for Acceptable Reviews

Don’t bombard your users with pop-ups at least at their initial stage. Leave your users with app for one week after they download it and then start asking them reviews. I bet these pop-ups will be acceptable. Just make sure that asking for review is limited.

4. Give them an Easy-to-Reach Way

Why some users post positive reviews and some post negative reviews? Users with positive reviews are satisfied users. And users with negative reviews are dissatisfied users – they are the users who want to reach you to get their app issues solved. Build a way for them so that they can reach to you as soon as possible. Solve their problems and make them satisfied with your app. 

5. Net Promoter Score (NPS) Surveys

Integrate NPS surveys with in-app messaging to help developers get valuable data using which you can improve your future app marketing campaign.

6. Don’t be in a hurry 

Accept the fact that no one likes to get disturbed while playing with app. It is essential to have feedback from users, but it is not essential to get it on the day when users are new to your app. Give them time to get familiar with the app and then you can proceed with your review asking process.

7. Route to Social Media

Social media is a strongest generator of app reviews. Maximum app users like to share their experience with friends on social media platforms. It’s obvious if you are looking for genuine reviews, social media is a best choice to go for. Provide an avenue of social media platforms to your users where they can share your app easily and freely. 

8. Run a Blogger Program

An authentic blog written by a genuine blogger is a biggest influencer. Users love to read deeply about the benefits of app and how it will help them to ease their life. The only problem is you have to find out those passionate bloggers who write about apps like a message to the world.

 

Bringing it all together 

There are a million+ tactics to get users for app reviews. But they should be followed in an effective way; otherwise they may turn the situation worse. So, it’s up to you to follow each trick with utmost care.

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