How Meerkat is Beneficial for App Marketers? 3 Ways to Explain

Meerkat is an app allowing users to live stream their videos via Twitter. The app didn’t take much time to get popular in crowded app market. Of course, if the app is useful enough, nobody can stop it to get popular within such a short time.

Meerkat has taken its step towards app marketing world. And marketers are giving a warm welcome to this new app. Currently, Meerkat is being experimented by number of Brands. They are finding this app beneficial in many ways. Here we will look after 3 unique ways Meerkat can help app marketers reaching to wider audience.

1. Real-time Engagement at Free of Cost

When you are launching a new app or an update of already existed app, you have to wait till your messages reach to the users. You have to wait till the users land to your app via various app marketing resources. There is no waiting at all with Meerkat. You can go live with your app on Meerkat – you can explain your app, its features and much more about it. Interested users will come to you to see your live concert. And they will engage with your app in real time with zero cost. Isn’t it good?

2. Live Events

Do you know what – a video is thousand times more trustworthy than a very well-written promo, especially if it’s a live video. It shows what you want it to be. Users find it trustful just because it is live on their favourite social networking channel Twitter. An app video content highlights the best part of your app accompanied by the depth of information your users love to hear about. Live events bring an opportunity for app marketers to show off their latest and the greatest.

3. Instant Reviews, Ratings and Feedbacks

This is why Meerkat shines brightly in app marketing world. Why marketers are struggling a lot to make their products reachable to wider audience? Why they continuously ask you for suggestions? Why they are keen for your response? Because you are the only way to improve their app. Your reviews, ratings and feedbacks are their opportunity to make changes in their products.

Meerkat announces live events – it means you can launch your product or update live. If everything can go live, why not the reviews and ratings too. They will be instantly live. And you can response to it in real time.

Bottom Line

Live video is a future of app marketing. The way marketers are digging a deep with Meerkat, it seems that video app marketing will soon be added as a foremost part of campaign. Whole world is shrinking through social media; people are more interested for face to face interaction. Live events possess enough ability to fuel their interest.

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Top 4 App Marketing Services Highly used by Mobile Game Developers

Why some mobile game developers get hoards of downloads and why some remain limited to 500-1000-10,000 downloads? Most of times, you will hear the common answer: they built better than you. If you believe it, then leave the ground and if you don’t believe it or still have confidence that your game app is competitive in front of others, then admit it that you don’t use powerful app marketing services to promote your app.

Do you want to know about those app marketing services used by top mobile game developers? Let’s get started....

1. Ad Platforms: Game developers are using different ad platforms to promote their game.

• User Acquisition Ad Platforms: Facebook, Google, AdColony, Fiksu, NativeX and Chartboost – According to John Koetsier, VentureBeat. 
• Cross Promotion Ad Platforms: Chartboost, Tappx, Appflood, LunarAds, Appnext, etc. 
• Affiliate Distribution Networks: Mobyaffiliates, Yeahmobi, AppLift, Tapgerine, MobPatner, etc. You can find more within the list.

2. Install Attribution: Attribution refers to measuring user events like number of app installs, repeated app launch, level of completion, in-app purchases, etc. You have to measure them all to know where your game app has reached and where it needs to reach. Tools like Appboy, Appfireworks, etc., help you achieve proper analysis and in turn, great results.

3. In-App Analytics: You have to recognize users’ behaviour towards your game. Which part they like the most, which part throws them away from game, where they get stuck for a long time and finally leave the game or uninstall it? All these questions matter more for game developers because they can make changes as per their users’ desire. To identify your users’ behaviour, you need help of in-app analytics tools like Apptamin, Localytics, Flurry, etc. These tools will let you dig the depth of users’ behaviour and make changes accordingly.

4. Community Engagement: There are some tools which help you get directly engage with your game users like Netmera, Mobiledonky, Interakt, etc. These tools provide you different ways towards your users.

These tools help developers to maximize the chances of mobile game success. If you have good number of downloads with your game app, then also you need these tools to maintain the traffic numbers for the time app exist.

Apart from these tools, developers follow numerous ways to welcome users via mobile game marketing. They personally engage with users via various social networking and forum discussion sites. They promote their game on those networks where users are seeking to play something different. They keep a constant eye on users’ reviews, ratings and feedbacks to make necessary improvement in their game. Efforts list of game developers is quite big to mention in a single blog. At present, we have this much, but we will keep you updated with the best tools.

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