Writing a
press release before the official release of the app is a first step towards
the pre launch app marketing
strategy which no one likes to skip as it helps to build a strong base. Writing
a press release is an easy task, but writing a press release that actually stands
out is considerably a hard work. Every week tons of press releases are
published online, limiting the chances of having a good amount of people to
read the press release of the new app launch.
A great
coverage is possible only when you put the mixture of time, effort, standard
rules and syntax. Start putting in your efforts by collecting the mail ids of
journalists, bloggers, etc. you know will publish your app. Instead of a press
release, send them a friendly note first, including a sentence or two
describing the app, a link to a screenshot or video, and a polite request for
whether they’d like to publish your press release. Finally, send a press
release of your app to those who accepted your request.
Press Release Structure
Let’s go
through stepwise.
1. App Icon and App Name: Start your press
release with the icon of the app at the top and place the name nearby so that
people can easily recognize your app.
2. Subject: Put a short and sweet
sentence as a subject line of the press release. It should be in a way that
readers at least get the idea of entire news. For instance, it’s a new release;
you can say that your app is available now on app stores.
3. Summary: It’s not easy to keep the
users hook to read the full post. Summary is the chance for you to convince
your users to read further. In summary, you have to tell them how your post is
interesting and what they will get if they read it. Don’t make it too long to
be boring. Keep it in the limit of two to three sentences.
4. Intro: Again re-explain your app in
2/3 sentences, but in a different way as it must look different from the summary.
Add location and release data before starting introduction writing.
5. Screenshots: Constant reading
sometimes makes the readers feel bored. Colorful images make the reading more
interesting for readers. Put the screenshots of your app after intro to leave a
long lasting impression of the app on the user’s mind.
6. Description: Here comes the key part
of your press release. If readers reached to this part, it means they are
willing to know about your app, its purpose, its features, its benefits or
everything that describes the app. Explain the app, what it does, which
features it contains, which benefits it delivers, why users must install it and
be in touch with it.
7. Facts: Price, Availability & Coming
Up: Put the facts in a one or two lines with the app price, release date, OS
requirements, language, etc.
8. Website URL with Information: Mention
the URL of your app or the website of your company along with an invitation to
pay a visit to it.
9. About the Company: Put a line,
describing about your company like the awards you won, apps you made, etc.
10. Declare Ending: Throw “###” at the
end to declare the end of the press release.
11. Contact Information: Make a way for
your users to reach you by putting some contact information at the end.
Conclusion
A good press release is the one written to the point, laying the true
records of facts and made in a readable format. Attractive and informative
headlines, useful summary and some images of the app, all together can give a
beautiful shape to the press releasewriting for app that users like to read. Using the above given structure,
you can also write a press release related to the new version of the app, additional
features, necessary updates, etc.
