In-App Referral Marketing – A Rock Solid Strategy for App Marketers

Word-of-mouth – it was there, it is there and it will remain there. We still believe more on our friends and relatives than anyone/anything else. Suppose if I read about an app through news or other promotional ways, I will not put my hands-in until I have a strong need of it or I hear to try the same app, recommended by one of my friends. Agree?  So, if you are agree and being an app marketer, you also want to jump in word-of-mouth....

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What You Could Expect from Emerging Trends of App Store Optimization?

Days are gone when app marketers were relying simply on keyword stuffing to grow up their app name on app stores. Now, the approach is turning natural. Quality matters more than quantity. Today, if you want to highlight your app on the surface, you have to follow truly natural ways including good quality app, bug free app, well designed app, etc. Development is a half part of app; another half is app marketing – as you know an...

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5 Mistakes App Marketers Should Get Aware of before it’s too Late

Today, apps are everything for consumers. Apps have become the sources of shopping, socializing, entertainment, etc. Multiple app options for a single task are available at app stores. Consumers click only on those options flowing at the top surface – creating a challengeable environment for app marketers. In spite of building immense relevancy and meaningful experience, app marketers fail to achieve deserved position at app marketplace. No...

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How to Give a New Energy to Your App after Launch?

When app entered to app store, it sells like a hot cake. Users’ eagerness towards new app is high. Once they start interacting with app, you will find they are losing interest for app. Number of users may not remain same as they were at the time of new launch. Number of active users will also decrease as the time passes. You may feel afraid with my wordings (really sorry for that). But basically, I want to tell that you have to put extra...

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5 Metrics playing a crucial role in app marketers’ life

Earlier, it was only analytics helping marketers to know about their app marketing strategies up to certain extent. But now, plenty of data entered the market that includes analytics of everything including What, when and where. Downloads, clicks, ratings, reviews, landings, user behaviour – it includes all. The days are gone when downloads and ratings were the only methods to measure app’s success. Now, the success factor relies...

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4 Tweet Hacks – Smart Way of Mobile App Promotion

You might be wondering how 140 tweet characters only can work smartly for mobile app promotion? Initially Twitter started as a SMS based service – generally SMS has limits of 160 characters. So, Twitter thought to limit its tweets up to 140 characters and keep 20 characters aside for username. This is the true and technical reason behind 140 characters limit. But later, the technique became the key reason of Twitter’s success because...

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5 ways Mobile marketing makes social media more effective

Mobile technology has mingled our lives with social media sites in such a way that it’s unthinkable to go-on without mobile a single day. More difficult than this is thinking our life without social media networks where we hang out with friends, finding jobs, creating professional networks, and doing many more things to pass our day with activeness. Social media was there before the existence of smartphone era, but we all agree that...

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